I acted as the process owner of the content delivery workflow:• Developed and maintained strong collaborative relationships with key internal stakeholders and external vendors• Controlled 3D content production (from receiving the references to successful delivery of the assets)• Collected and analysed the performance data to update dashboards and reports• Identified, implemented and documented improvements in current workflows and processes to increase operational efficiency

I managed Finn Flare sales at the largest Russian multi-category marketplace Ozon:• FBO (Fulfillment by Ozon) inventory management• Supply requests, storage and logistics costs analysis• Sales follow-up• Price monitoring• Gathering all the assets, data and information needed to manage marketing pushes on the marketplace• Trouble shooting and coordination of bug fixes in close collaboration with internal and external stakeholders

Managed Swatch brand online presence and operations at Lamoda fashion marketplace:• Conducted product and sales analysis for trading decisions• Checked stock availability and replenished it with supply chain team, analysed and removed dead stock, controlled shipments• SKU management: prepared and uploaded product descriptions and visual content• Launched shop-in-shop digital storefront at the brand page• Processed tickets in Salesforce (offline stock, customer issues, account manager requests, SKU warehouse check)• Document flow with marketplace partnersProject support of customized orders production:• Tracked the key stages of manufacturing and delivery• Coordinated cross-functional team (retail, supply chain, IT, marketing, customer care)• Prepared manuals• Reported the overall resultsOnline marketing:• Managed online influencer campaigns on IG with media agency: budgeting, briefing, launch and reporting to HQ

My team represented the Higher School of Economics at the World Retail Congress. We had to select an online-only brand, less than 5 years old, that has risen to the challenges brought by Covid-19 and create a physical store concept with a focus on ethical and sustainable policies. We had to submit a 10 pages business plan with market and customer research, store design, marketing plan, operations and management plan, contingency & risk and financial projections. Our team's concept of virtual fashion marketplace phygital development was marked unique against world-class universities such as the Fashion Institute of Technology - New York, University of Amsterdam - Netherlands, Swinburne University - Australia, ESCP - Italy, UAL - UK. This experience allowed me to develop essential skills, follow a project from start to finish and delve into fashion tech.

• Created visual materials for presentations, newsletters, posts • Filmed and edited videos in Adobe Premiere for corporate events and announcements• Launched weekly news digest and email campaigns• Translated and published news on Intranet• Assisted during corporate events and contests

Ad-hoc project (remote)• Carried out desk research of the Russian airline catering market on the following areas:- Russian airlines- Russian airports- F&B outlets: cafes and restaurants at the airports• Conducted price analysis of the food products at retailers and restaurants

• Prepared the agenda of 2 international business forums• Contacted and invited speakers and journalists (cold calls, business correspondence)• Conducted market research and trend analysis for the new formats of the business programme

• Prepared content for social media (Facebook, Instagram)• Led business correspondence with partners of the festival• Coordinated a group of 3 volunteers during the promotional activitiesAchievements:I created a quiz game based on the agenda of the festival and ran a giveaway of gifts. 90+ visitors took part in the quest.

• Translated press releases using English and Russian• Prepared social media content (Instagram)• Placed orders for the production of POS materials and in-store marketing• Prepared POS materials checklistsAchievements:I made a partnership proposal to ISIC Russia for Victoria’s Secret PINK which was approved and successfully implemented. As a result of the partnership, students with ISIC card received 15% discount on VS Pink production.

• Prepared partner materials for the international exhibition of chemical industry and science• Led business correspondence with international associationsAchievements:I contributed to attracting 14 SMEs to participate in the exhibition by creating a commercial for the startup zone of the event

• Filmed and edited videos of workouts and sports events