Anna Howarth Email & Phone Number

Sydney, NSW, AU

AU

AU

Sydney, Australia, AU

Surry Hills, New South Wales, AU

Reporting directly into the CEO and a member of the Executive Team, I was contracted for 12 months to lead the Havaianas brand in Australia and a high performing multi-channel marketing team of 8.Challenged to change the way Australian’s think about Havaianas and ultimately drive new purchasing behaviours, my role was focused on identifying key audience.

Sydney, NSW, AU

A member of the Leadership Team and responsible for building an engaged and high performing multi-channel team of 7, I was charged with repositioning the Katies brand: developing a new brand strategy, brand identity and experiential store design; developing and executing seasonal and promotional multi-channel strategies and tactics; building acquisition.

Flemington, NSW, AU

A leading independent Australian grocery retailer, Harris Farm Markets has 23 stores in NSW and 11 million customers per year. A member of the senior management team, I managed a team of 3 and reported directly into the co-CEO.I was responsible for developing the brand strategy and translating it into tactical and operational multi-channel brand.

Zurich, CH

As the brand champion for South Asia sub-region and Singapore location, I was responsible for developing and executing strategic marketing initiatives to support business segment strategy in Wealth Management APAC. This included key client engagement activities, events and sponsorships and providing marketing and communications advice and direction to.

Gogarburn, GB

Managed and executed high value client events; internal & external marketing communications.

Melbourne, Victoria, AU

Responsible for developing the marketing strategy and executing, with excellence, marketing plans for Berlei, the market leading intimate apparel brand in Australia, and Hestia, a trusted challenger brand ranged in discount department stores in Australia with the objective of having a material positive impact on consumer perceptions and purchasing.

Milan, Italy, IT

As luxury brand ambassador across the retail business, I was responsible for driving marketing activities for licensed luxury optical and sun brands, including Prada, Bulgari, Dolce & Gabbana, Tiffany & Co. and Versace for OPSM; Sunglass Hut and Laubman & Pank Australia.As Key Market Coordinator, CHANEL (wholesale & retail), I was the key business liaison.

Milan, Italy, IT

This position saw me responsible for the management of the promotional program for OPSM, Australia's leading eye care & eyewear provider with 340 stores across Australia & NZ. Core accountabilities included implementation of in store POS campaigns; development of media communication strategies and plans (TV, print, online, letterbox drops, eDM's); agency.

IBM Account - Australia & New Zealand

Bachelor Of Business, Marketing/Management

Education record

Education record