Anna Kifer Email & Phone Number

Tucson, Az, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

- Analyzed and facilitated adjustments on AI product, resulting in a substantial increase in client sales efficiency, reducing the number of leads by 50-75%, while maintaining 99% return on investment.- Led implementation of the Optimal Product Process for the Product Management team, to include extensive research, documentation, and customization for each phase of the product to include additional resources, templates, and frameworks. - Participated in prioritizing products and features for products as the Product Manager as well as for the division wide product roadmap. - Planned and conducted client interviews to identify recurring pain points and test hypothesis / assumptions to guide product prioritization and development. - Managed relationships with internal stakeholders to understand their needs as it related to each product. - Created and maintained requirements register, documenting comprehensive use cases and requirements for development.- Utilized JIRA for creation and management of epics, stories, and tasks, as well as backlog prioritization.- Participated in DSMs, backlog grooming sessions, and sprint planning meetings as Product Manager.- Provided weekly progress updates to key stakeholders throughout development process. - Partnered with offshore Business Analysts, providing product vision, direction, and best practices.

Charlotte, Nc

- Directly managed 200+ accounts, with a 99% average on-going retention rate. - Worked strategically with clients to gain a deep understanding of their industry, business objectives and pain points- Assisted clients in using our products to solve their issues and meet objectives.- Led the CS Team by completing 25% more trainings and securing 55% more renewals. - Represented Client Success in weekly maintenance meetings with product development team, effectively documenting/ communicating bugs and prioritizing fixes based on client needs.- Created and managed user email marketing campaigns through Hubspot. - Conducted online training with impact applications related to their specific objectives, resulting in educated users that know how to use our product to achieve the highest ROI. - Led business review meetings with existing clients to re-evaluate their business objectives, understand their use of our products and partner with them to develop a plan for increased utilization and success. - Maintained regular high level touches with clients, identifying risks and responding to client needs throughout subscription.- Executed annual customer survey and compiled/presented results to all key stakeholders. - Assisted in creating 90-day on-boarding plan for new clients, ensuring consistency in client’s experience, increased usage and engagement, and higher retention.- Led Client Success Collaboration Team to improve communication of successful engagement techniques, industry knowledge, and processes to share among the team leading to more impactful relationships with clients. - Attended on-site visits with existing clients to strengthen partnership, facilitate communication, and improve strategic planning.

Greater San Diego Area

- Directly managed all enterprise and individual renewal accounts for annual subscription based product and oversaw all academic and reseller renewal accounts.- Increased enterprise renewal by 12% within first 6 months to achieve an overall 82% renewal rate.- Contributed to an additional 9% growth in new opportunities on existing accounts over the first year for enterprise renewals.- Worked closely with Fortune 500 companies and managed accounts totaling approximately 5,000 enterprise users worldwide. - Initiated new engagement/retention strategies to include but not limited to; o Training plans and other materials to assist enterprise administratorso More engaging user demonstrations to improve user engagement and buy-ino Implementation of a 3rd party loyalty program and company specific “challenges” to increase engagement through monetary incentiveso A welcome email drip campaign to introduce new users to important featureso Certificate program for users- Organized and managed new Renewals Team to centralize all four renewal businesses under one department.- Worked closely with web and content development teams to communicate, prioritize, and develop improvements to our product based on existing client feedback, to include a new UI.- Established new process to accurately track renewal percentages in CRM.- Managed creation of a new renewal process for individual users. Worked closely with sales and marketing team, as well as web dev team to build new process, set up marketing campaign, and implementation. - Created processes for academic engagement management, then hired and trained new employee to handle academic renewal business. - Conducted email marketing to current users and administrators to increase engagement.- Actively participated in research and development for a next generation LMS platform

Charlotte, Nc

[Project] Began implementing digital file storage system to reduce costs and increase efficiency. New system will save the firm $200,000 over the next 10 years. [Project] Rehabilitated accounting system with eight years worth of discrepancies that were impacting the accuracy of financial reporting and decreasing software efficiency. [Project] Researched and executed, within extreme time constraints, a new group health plan resulting in a $68,000 annual savings for the firm in addition to decreasing staff premium contributions by 27%. - Supervised seven legal support staff members including receptionist, legal secretaries, and paralegals. - Recruited and hired new staff members, acted as liaison between support staff and attorneys, and developed and maintained policies and processes. - Implemented multiple process changes to decrease the burdens on the legal support staff and encourage communication between staff and management; effectively increasing employee morale and increased productivity. - Administered employee benefits to include group health plan, dental plan, life/disability insurance, and 401(k) plan. - Full range bookkeeping to include all customer and vendor accounts, A/P, A/R, deposits, semi-monthly payroll through Paychex, financial reports, journal entries, and monthly reconciliation of all business accounts.

Laguna Beach, Ca

- Performed financial audits on projects as necessary. - Managed all accounting for $7 million worth of construction contracts. - Tracked all job costs and produced weekly job costing report. - Maintained all job files to include creation of proposals, contracts, and change orders. - Handled all customer and vendor accounts, invoicing, A/P, A/R, bi-weekly payroll, financial reports, journal entries, commission statements, monthly reconciliation of all business accounts, and assisting CPA in tax prep. - Directly supervised office staff and performed all human resource tasks to include recruiting, hiring, and training of all new office staff.- Managed marketing campaigns for the company. Created and managed a monthly newsletter geared to inform clients on important construction topics. Made two guest appearances on “The Home Show” on KRLA 870AM radio with President of the company to inform listeners of important construction topics.

March Arb, Ca

[Project] Created and implemented milestone upgrade training rotation schedule to increase efficiency and success rates of trainees.[Project] Implemented new Air Force wide electronic training record database in duty section; managed successful transition from paper training records to electronic records within constraints. [Project] Prepared and assisted training section in passing UCI/LCAP inspection. - Managed training program within fuels shop and directly supervised fuels troops in upgrade training. - Overall program management included issuing and monitoring training materials and on the job training to ensure successful completion of upgrade training within set performance criteria. - Scheduled and supervised monthly training according to annual training plan.

Bachelor'S Degree, Business Management

Aa, Fashion Merchandising

Business Administration