Anna Kiljunen Email & Phone Number

- Responsible for identifying new market opportunities, segments and business challenges and translating findings into key product / brand / portfolio opportunities to go after- Understanding trends, behaviors, needs, values and problems to solve of target consumer segments- Supporting & influencing senior leadership in product & target market strategy- Drove insights, concepting and validation behind 2023 Vertical Adventure watch, resulting in a succesful launch of the best Suunto watch yet

Nike Emea Headquarters, Netherlands

• Consumer expert, responsible for fueling Nike with innovation & landing the best Women's Performance Apparel lineup for EMEA consumers, from product line planning to seasonal execution in the right place, at the right price and the right time• Effectively gathered & analyzed marketplace & consumer insights, influenced global product creation teams on opportunities, competition, trends and franchise life-cycle recommendations to meet EMEA consumers’ needs - resulting in strong business growth• Successfully drove projects in x-functional partnership including new Maternity business launch, Inclusivity & Tights consumer pricing project • Actively leveraged analytics & data to ensure assortments delivered business growth against Nike's strategic priorities• Coached one direct report in daily tasks & career development

Nike Emea Headquarters, Netherlands

• Effectively represented EMEA consumers by providing qualitative and quantitative consumer, marketplace, competitor insights & influencing global product creation & x-functional teams• Achieved strong business growth by establishing consumer right pricing strategy and landing new, distinct product offers in the marketplace based on key consumer insights• Led & observed consumer focus groups across Europe and successfully landed Trail Apparel business globally, driving incremental growth and attracting new consumers to the business• Coaching & mentoring one direct report in daily tasks & career development

Nike Emea Headquarters, Netherlands

• Actively supported & challenged team in critical trade-off decisions, maximizing the potential of the consumer-right product line and assortments.• Ownership of Equipment, Energy Apparel and Team Sales projects from insights & adoption to sell in• Created & Maintained tools and data in pricing, forecasting and sell thru analysis

Nike European Headquarters, Netherlands

Nike European Headquarters, Netherlands

Finland

Bachelor Of Business Administration (B.B.A.), European Business Administration

Double-degree programme, taught in English

Bachelor Of International Business, Management

Exchange year abroad, part of my double-degree programme