Anna Nicklin Email & Phone Number

Amsterdam, North Holland, Nl

Leading a small inhouse (CoE) and external agile (SCRUM) team to deliver all aspects of the company's digital and content marketing delivery and transformation, as well as the online brand(s). Heading the Digital Marketing Board of Nouryon, representing crossfunctional stakeholders scope. Responsible for the digital delivery platforms, company digital and content marketing, social and online content strategies and management, the design and development of external and internal channels, operations, governance and supporting applications incl budget management. Supports the Head of Brand with execution in support of the brand strategy and coordinate key stakeholders in Communications, Marketing, IM and Talent team in shaping content marketing strategy and drive of the company’s ongoing digital communication transformation in line with the company growth strategy.Select skills: • Combining digital marketing and strategy development with technical knowhow and eco-system ownership • Developing digital marketing strategy and channels by identifying customers and their current and future needs, and monitoring the competition.• Cross-channel content management and strategy.• Manage multiple parallell rebrand/ICT projects in a fast-paced, deadline-driven matrix organisation through agile methodology• Plan and manage web CMS, optimization, overall content strategy, SEO/SEM, social media, and display advertising campaigns• Building the digital delivery and services roadmap together with key stakeholders identifying short-term and long-range issues to be addressed.• Strong analytical ability to evaluate end-to-end customer experience, measures and reports performance of all digital marketing channels and assesses against goals (ROI and KPIs)• Driving change, building capabilities. Completes digital / content marketing operational requirements by leading/supporting marketing communications managers with regards to tools, work results, training and advising.

Responsible for shaping the digital strategy and driving the company’s ongoing digital transformation and split into a standalone company. Includes online brand, digital strategy, the design and development of external and internal channels, operations, governance and supporting applications, incl budget management as well as planning and exectution of rebranding across all company's digital properties. Key Responsibilities:- Program manager various digital initiatives, driving development of digital touchpoints and technical platforms - internal and external facing. - Co-owner/developer of the CMS platform togeher with Digital marketing/ecommerce- Establish strategic partnerships and contract with internal and external parties- Scope projects, requirements and budgets and develop plans- Stakeholder management on all levels- Agile / SCRUM team work- Establish metrics and means of measuring/reporting performance of all digital channels campaigns- Search engine optimisation and advertising etc

Key responsibility: The role supports AkzoNobel and the five Specialty Chemicals’ businesses in 3 key strategic areas: Brand, Digital and Content marketing and is responsible for building the new digital communications platform and strategy as well as driving the overall digital strategy and transformation within the Business Area.Part of AkzoNobel’s Global Communications and Public Affairs Function and reports to the Director of Communications Specialty Chemicals, in Amsterdam.

Amsterdam, Noord Holland, Nl

Key responsibility: Transformation of AkzoNobel´s global digital landscape as well as delivery model, business and market roll out strategy. Reporting to the Director of Branding, I am responsible for the strategic roadmap, development and implementation of the new digital global eco-system within AkzoNobel Global and endorsement brands together with my Global Digital Manager and Global Digital Experience Manager colleagues. Key focus is the strategic development of the global program in accordance with AkzoNobel branding and business objectives. It includes defining business requirements and cost models, managing the business case, develop content strategies and the global governance model and resources as well as plan releases and migrations of the B2B/B2C website portfolio. My role further includes a clear cross-functional accountability and demands a very results-oriented, customer-centric approach where developing and monitoring key KPIs for the program and digital organisation is key.

Amsterdam, Noord Holland, Nl

Digital Communications Manager with responsibility for developing the company's web, intranet and social channels and different business-related IT and Communications projects incl content strategy and managment, optimization. Special focus on B2B and change management, digital strategy and tactics.

Content manager for our chemicals division, with responsibility for all online marketing and optimization activities. Also: Consolidation of company website portfolio onto standard SDL Tridion platform. Curation and publishing of content on product brand websites Work closely with contributors across the business and externally to gather and optimise process for content and functional requirements. Governance – content and organisational process improvementEdit, fine-tune and review content, ensuring that it is optimised for search and user experience.Train local content editors in CMS and web copy.Monitor web content performance.Engage business leaders to understand the impact of web for their product brands.

Global project management, SAP implementation. I answered to the Corporate lead for the SAP implementation methodology, blueprint, project management of HCM part of a major (multi-million Euro, year-long) project together with Accenture and IBM. Based in Amsterdam, The Netherlands and in a exclusively English speaking environment, I managed a team of 8 project members from around the world, a team of offshore application development consultants as well as a so called 'extended team' with representation from all of AkzoNobel's key countries.

Global role servicing the chemicals businesses plus Sweden country organisation. Key responsibilities included cross functional responsibilities and support implementation of business initiatives and strategic objectives through initiation, development, deployment, training and evaluate (HR) IT and competence development-related activities. Projects typically involved leading, delivering, managing and maintaining HR information systems/applications where the paramount knowledge is human resources management and system implementation/change management, but also design usability and content. The web applications were normally delivered in-house – several of which I developed myself while others where provided by third party providers or developed in cross-functional collaborations. The project portfolio contains design of HR management systems, design and development of HR communication, process portfolios, intranet development and deployment, employee self-service web tools, e-learning and competence development/learning management systems. Project Manager for sharepoint management system, e-learning design and development, (Adobe Flash and local e-learning/competence platform), development and implementation of a competence platform and employee (online) surveys.

Secondary school teacher and Project leader at medium-sized Teacher's Recruitment Agency. Hiring, letting as well as customer service/sales, developing business concept.

CSR & pre-sales for Sun Microsystems (mainly), Iomega and U.S banking.

Assistant Teacher (European Union program Comenius, later Erasmus) at Stranmillis University Colleage, of Queen's University Belfast.

Post-Graduate Master Level Program, Information And Communications Technology And Learning

Certificate, Social Media For B2B: Leveraging Social Tools For Stronger Customer Connections And Accelerated Sale

Certificate In Digital And Social Business Logic (Digital Och Social Affärslogik), Strategy Digital Communication (Social Media)

Thesis Work, B. Ed.

Bachelor Of Education (B.Ed.), English Language And Literature, General

Bachelor’S Degree | Humanities, Humanities/Humanistic Studies / History

Spanish Language And Literature