- Plan, execute and and monitor the day-to-day multi-channel marketing strategy across D2C (Shopify, Amazon, Walmart, etc...) and wholesale channels- Manage the day-to-day operations of the Marketing Team including: mentorship, 1:1 status meetings, feedback on a frequent basis, drive annual review process- Foster knowledge-sharing across all internal departments to ensure collaborative and informed work - Review and report on current trends and strategy performance to determine effectiveness and needed pivots- Analyze ad spend and revenue to determine profitability and ROI - Manage and execute all paid media ad creation and implementation- Maintain and review ongoing Marketing P&L- Collaborate with leadership team to make high-level decisions regarding budget and company planning- Maintain brand across all earned and owned media, including website maintenance and catalog management and omnichannel marketplace feed management- Direct and coordinate new product and collection photoshoots- Develop and execute launch plans and strategies for new products and collections- Affiliate and Ambassador marketing and activation- Support with product development ideation

High-level Overview: - Paid Media Strategy (Google Ads, Paid Social, Programmatic)- Organic Social Strategy- Content Strategy- Design & Branding- Full Funnel Digital Marketing Strategy - CRM & Marketing Automation- Email Strategy- Organizational Structure Planning- Agency Leadership & People Management- In-person to Fully Remote Transition PlanningDay-to-Day:- Manage Client Strategy team (7 Direct Reports)- Serve as the point of contact for clients I directly manage- Provide feedback and counsel to Client Strategy team to meet client objectives- Assist team in resolving client-related issues- Mentor and develop team to direct them in finding creative solutions to internal/external challenges - Foster knowledge-sharing across all internal departments to ensure collaborative and informed work - Provide strategy team members feedback on a frequent basis, as well as constructive input for their annual reviews- Revise and/or formulate Strategy team processes, working cross-functionally with internal teams- Propose and innovate on service offerings and processes for all internal disciplines including: PPC, Content Marketing, Design, Strategy- Formally brief strategy team on new processes or training modules as services evolve and expand- Work with executive officers to make decisions for operational activities and set/monitor strategic goals as they relate to the strategy team- Work with the sales team to pitch, strategize and sell Mad Fish services for potential clients

- Act as the main point-of-contact for any and all matters specific to assigned clients, internally and externally - Cultivate positive, collaborative working relationships with clients through the creation and execution of custom digital strategies- Consistently provide clients with deliverables and/or campaign assets on time that meet their goals and expectations- Craft and present monthly reports to illustrate campaign success, challenges or recommendations- Seamlessly manage internal client deliverable and project deadlines with producer teams- Proactively communicate and collaborate with internal team members to execute on client scopes of work to meet their KPIs- Lead all elements of the strategic planning process for client scopes of work- Participate in prospective client meetings to lead and develop scope of work recommendations with cross-functional team members- Lead all internal and external (client-facing) meetings- Guide new clients through our onboarding process

- Build out digital department and suite of digital services for agency clients - Implement digital and social marketing strategies to connect potential customers to relevant brands- Strategize and collaborate with internal account teams- Monitor and manage client social media accounts and online reputations- Craft social media content- Develop various processes for content calendars and social media goals- Report on social and SEM campaigns- Analyze and audit client's social media presence- Copywriting- Client account services: management and assistance- Develop and write proposals

- Contribute to the day to day management of clients and client projects - Act as client point of contact- Collaborate with team to develop creative strategies - Propose and implement integrated media strategies for multiple clients - Copywriting for print, outdoor and radio advertising, as well as various collateral pieces - Coordinate and buy media for print, TV, outdoor, radio and online placements - Contribute to social media strategy and development with client account team- Write and edit proposals

- Managed the creation of award winning client website as well as multiple other digital and production projects- Successfully sent multiple publications to press on a strict, six-week timeline including: multiple rounds of proofing, interviews and ad sales- Managed substantial marketing budgets for individual clients while overseeing the implementation of their individual creative and media strategies- Studied branding and marketing of area agriculture, housing and hospitality industries while leading cross-functional agency team in the execution of full production, media placement and creative- Managed and wrote content for a community development social media client resulting in increased lead generation, brand awareness and consumer engagement

- Successfully communicated client needs and goals while overseeing cross-functional agency team resulting in the development of logos, and marketing strategy- Maintained client relationships through the implementation of print projects marketing strategy consultation- Designed visually aesthetic logos and marketing collateral for four individual clients from multiple industries

- Designed visually aesthetic marketing collateral for numerous programs and projects resulting in the distribution of multiple, cross-platform branding projects. Programs designed for but not limited to: Giving Hearts Day, StreetsAlive! and Lend A Hand

Designed Marketing Materials and Collateral for Social Media Posts and Email MarketingWriting Social Media ContentSocial Media/Digital Marketing Strategy & ManagementEmail advertising

Cash Balancing5 Star Customer Service!Process deposits/withdrawals/paymentsStudied Financial safety/laws