For more than 15 years, I have worked in the crossroad of strategy development, research, transformation, communication, design thinking, market understanding and the green shift for big international companies, both inhouse and as a consultant.My work consists of complex projects with many stakeholders with the focus on defining the strategic direction and bridging the gap between the market, the organization and the brand/product to secure a strong, relevant strategy, as well as buy-in from all parties involved.My interest and competences lie within strategy development, sustainability, mobility, branding, design thinking, communication, trend spotting and market mechanisms - all created from a foundation of exploratory research and user understanding in different contexts and markets as well as solid organizational investigations.In my spare time I love to be outside in the nature, hang out with my friends, boyfriend and two kids, or just relax with a good cup of coffee. I also love travelling all over the world, both for business and leisure.--------# Strategy development, Strategic thinking, Design Thinking, Value Creation, Advisor, Bridging the gap, Mobility, East/West, Design thinking, Sustainability, Exploratory research, Trend spotting, Market and User understanding, Relevance, Nudging, Market mechanisms, Brand positioning, Innovation, Concept creation, User experience, Change Management.