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Quiksilver, Inc., is one of the world’s leading outdoor sports lifestyle companies with an authentic heritage in surf, snow and skate. Quiksilver Women's, a division of Quiksilver Inc., launched in 2008 and was designed for young women with a coastal mindset and an independent spirit.Responsible for a yearly integrated marketing plan and $2+MM annual budget, developing objectives and positioning to elevate brand awareness and identify creative new ways to increase customer reach.Developed the seasonal marketing campaign strategy and tactical planning for photo shoots, tradeshows, PR, digital media, social, advertising, retail, catalogue, athlete & cultural ambassadors and film assets. Directed the global marketing plan for 5x ASP World Surfing Champion Stephanie Gilmore’s world title campaign, creating one of the sports industry’s first successful Instagram-focused campaigns “#5STEPH” Created strategic partnerships with brands, organizations and individuals to extend brand reach to relevant cultural and lifestyle channels.Developed successful launch campaigns for the Quiksilver Women flagship retail stores at the Malibu Lumber Yard and Fashion Island Mall, Newport Beach.

Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle companies, designs, produces and distributes branded apparel, footwear and accessories. The company’s Quiksilver, Roxy, and DC brands have authentic roots and heritage in surf, snow and skate. 
Co-developed business + marketing launch plans for the Quiksilver juniors line and Quiksilver Women’s rebrand, overseeing brand positioning, messaging, creative and deliverables for the commercial launch. Produced a high-profile juniors brand launch event for 1K industry VIPs and media.Aligned with VP of Sales on materials development to secure and support new and existing wholesale accounts- successfully telling the brand story through creative ideation with limited budget and resources. Collaborated with the creative director, merchandising director and head designer to define seasonal messages and create visually compelling stories. Managed marketing department budgets, junior marketing staff and interns.

Managed national media relations for high profile brand initiatives and collaborations including DPM/Maharishi, Plantronics and Eco-Friendly textiles; and Quiksilver divisions including Young Men’s, Limited, Youth, QuikSilverEdition/Watermans, Premium Luggage, Snow, Footwear, Watches & Eyewear, Wetsuits, EQPT/Performance & Women’s.Managed event media relations for the Travis Rice Natural Selection Snowboard Invitational, one of the industry’s most unique, high profile event competitions hosting the world’s top professional riders.Produced partnership, marketing and VIP launch event strategies for The Standard Hotel + Quiksilver retro boardshort and bikini collaboration, sold in unique poolside vending machine installations.Conceptualized and produced unique creative concepts to raise the brand profile with influential consumers, including a New York Fashion Week partnership with fashion designer Victor Glemaud, a Retro Fashion Presentation on 5th Ave, the North Shore Performance House and E! News’ “Daily Ten Swim Show.” Created and identified on-brand product placement opportunities for film, television and individual celebrities including NBC’s “Today Show,” HBO’s “Entourage,” MTV’s “TRL” and “Laguna Beach,” E! News’ “Daily 10,” Alec Baldwin, Adam Sandler, Will Smith, and the feature film Silver Surfer. Planned and managed quarterly New York City showroom line previews, fostering critical media relationships with the nation’s most influential fashion and lifestyle editors.

Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 90 offices in 52 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.Supervised media relations and logistics for Mazda North American Operations launch programs (MNAO).Managed the creative strategies and account teams for the MNAO + Quiksilver partnership to enhance brand recognition and psychographic positioning.Led account teams on Ford Motor Company’s Warriors in Pink campaign with Susan G. Komen Foundation.Coordinated activities for high profile accounts, including Wal-Mart, Los Angeles Natural History Museum, Los Angeles County Museum of Art (LACMA), and the Reebok Human Rights Awards.