Anna Bösch Email & Phone Number

Dornbirn, At

Currently leading a team of digital campaign experts dedicated to supporting brand and local marketing in all their digital endeavors. In a field characterized by rapidly evolving technology, data-driven strategies, and a deep understanding of target audiences, we are the go-to team for advising, planning, executing, and analyzing digital marketing activities. Our mission is to deliver measurable results that exceed expectations and drive business growth.Successfully completed projects: - CRM (Salesforce) implementation: project stream lead for marketing automation, successfully implemented new marketing automation tool, designed and implemented new campaign and lead management processes. Global roll-out with digital first training approach. - Conceptualization of digital customer experience platform (future digital home of the ZG's service offering) including vendor and implementation partner rfps, stream responsibility for UX/UI & website including technical components (CMS, Figma, ...), customer journey and persona development, user stories

Lustenau, At

Responsible for all Marketing, Branding and Communication (Corporate and Brand Communication) activities. Including but not limited to: - Creating, managing, and executing multi-channel marketing campaigns (social media, inbound marketing, email campaigns to grow customer acquisition). - Brand positioning, persona development and go-to-market strategies (sales enablement / Hubspot)- Copy writing / PRSpecial projects: - Successfully executed a re-branding project and CRM implementation (Hubspot)

Bürs, Vorarlberg, At

Responsible for 360° marketing and communication a divisional levelSelected projects: - Successfully implemented new communication strategy for construction division- Persona and customer journey implementation- Direct communication approach for key trade fairs to enhance lead quality

Dornbirn, At

Led a team of 10 communications experts. Responsible for strategic branding projects at Zumtobel Group including project management, planning & execution. Creation of brand campaigns, social media management, online communications and PR.

Dornbirn, At

Responsible for the global Zumtobel Group Employer Brand, planning & organisation of EB campaigns, social media management, online communications, internal communications in regards of EB.Development of unique, credible and attractive EVP, including brand positioning and fresh-up of all relevant touchpoints.

Dornbirn, At

Responsible for HR News / Internal communications, planning and organisation of events, IT support for SAP HR Tool, preparation of presentations, administrative support of SVP Corporate Human Resources, Support for HRBP in social sourcing and recruiting, Intranet maintenance (content & design for HR pages), member of HR social media team (see projects for more information)

Dornbirn, At

Internship in a communications and advertising agency. Coordination and preparation of client meetings, media monitoring (qualitative & quantitative) & research, training coordination, maintenance of website

Lustenau, Vorarlberg, At

support for project leaders in ERP project, documentation of processes & guidelines for employees, support for employees within the new IT tool, coordination of meetings, preparation of presentations, preparation of statistics

Master'S Degree, Digital Business

Bachelor Of Science (Bsc), Business/Corporate Communications

Matura