Hi, I am Anna from Estonia, a country that you may have heard of because of our digital transformation success story. I am responsible for this story being known globally while our nation was put on the map as one of the most digital societies in the world. As a creative brand strategist, director for marketing and communications, and speaker with 12+ years of experience I am on a mission to empower change, and build captivating nation and place brands and next-level customer experiences. I have led the creation and development of the e-Estonia brand and the e-Estonia Briefing Center, managing 1MIO budget, and creating experiences offline and online which resulted in global recognition of Estonia as a leading digital society. The e-Estonia center today attracts over 10 000 high-level decision-makers as visitors since 2015 and e-Estonia has become the main competitive advantage of the nation - achieved without advertising budget. My efforts have paid off in thousands of media requests, coverage in The Guardian, NY Times, Forbes, and Wired, and generated over 50 keynote invitations for me at large global conferences, including TED red carpet speech with 2.5 MIO views, as well as over 350 event invites for my team.I have been driven to help development of business and marketing strategies for companies and have been supporting the export growth of 40 Estonian largest IT sector companies, elevating the sector brand image, and bringing 400 additional sales leads yearly. Leading marketing and business communication for a blockchain company, my skills and passion has resulted in a EUR 450MIO-worth partnership alliance with the EU.