The WFFC, Inc. was founded in 1982 by women employed in various capacities in the U.S. flavor and fragrance industry. This organization was borne out of a recognized need for a networking, education and support system for women in our industry. Our mission has been and remains to this day to provide a center of education, camaraderie, support and networking opportunities for women in our industry. Our membership encompasses women involved in sales, purchasing customer service as well as technical careers.

• Art direction• Email design-Concept, offer, copywriting, and creative• Web graphic and banner design-Internet marketing banners-Website banner and assets• Direct mail-Postcards, ads• Catalog direction and design• Copywriting• Directing photoshoots-Art direction-Directing stylists & photographers• Photo editing• Working with printers and re-touchers• Press checks• Social media• Assisting with product development• Label and package direction and design• Marketing and advertising assistance• UX/UI

• Responsible for assisting in the operations of a regional graphics department, maintaining company brand and integrity, managing social media marketing, and staying current with foodservice design and marketing trends• Graphic Design; Responsible for monthly company 12-16 page flyer (200,000+ recipients), banners, mailers and advertisements• Manage and mentor 1-2 Junior Designers• Work directly with printers and vendors➢ Successfully negotiated a new printing contract saving the company over $50,000 per year• Social Media Marketing (email blasts and banner ads)➢ Implemented programs and marketing to grow a database of less than 1,000 active users to over 200,000➢ Successfully sold and implemented over $250,000 in vendor sponsored email marketing in the past year➢ Planning, designing, and selling social media and email marketing ads and ad space• Manage photo shoots, basic photography, and image manipulation• Manage several databases• Maintaining a marketing budget and Invoicing vendors• Developing and maintaining a marketing calendar• Responsible for customer relations and management

Responsible for research and design of company point of sale, retail, collateral, and food service signage as well as advertisements and flyers for the public. Some Responsibilities included: • Developed various advertisements for food magazines and newspapers • In charge of the creation of menus, packaging, labels, and recipe cards • Created PowerPoint presentations for sales meetings • Created posters, handouts, and brochures for trade shows • Logo creation an re-creation • Created templates for retail signage, sell sheets, recipe cards, and Power Point presentations • Worked directly with category directors and vendors on various tasks daily • Supported advertisement efforts through merchandising research and campaigns • Promoting company brands, enforcing brand knowledge, architecture and standards • Web graphics • Website maintenance • Research • Layout, typography, and color theory

Responsible for the design, development and completion of all graphics and design requirements related to company website, flyers, signage, sell sheets, corporate identity, catalogs, and special projects branding. Also headed the Collegiate Division where I wasin charge of not only graphic design, but sales as well.Qualified in:• Color separation process • Designing trade show booths• Layout and typography • Trade show event planning• Photo shoots • Licensing, trademark and copyright• Website maintenance • Customer service• Directing print companies • Artistic direction• Team leadership

Responsible for all functions of the restaurant, including opening/closing, guest relations, management, supervision of all staff and staffing levels, ordering and fulfillment of supplies, quality of food and beverage, housekeeping safety and pace.

Promotion within in 6 months from Café Associate to Marketing Graphic Designer* Responsible for all retail, collateral, and food service signage as well as advertisements and flyers for the public. I supported café, restaurant, and wholesale sales initiatives through development and execution of many marketing campaigns for special events. Responsibilities included: · Developing many successful sales presentations for large companies such a United Airlines in order to attain a food service partnership · Managed all wholesale food service design marketing and advertising needs including menus, packaging, labels, recipe cards and in-store retail ads · Created PowerPoint presentations for sales meetings · Designed company catalog · Supervised photo shoots, layout, typography and editing of photos · Developed inserts and advertisements for magazines and newspapers such as the Chicago Tribune · Created templates for retail signage, sell sheets, recipe cards, and PowerPoint presentations · Organized, designed and facilitated all advertising aspects for local events including, the Magnificent Mile Lights Festival, the Eli's Cheesecake Festival, and the Taste of Chicago · Worked directly with copywriters on all applicable ad campaigns · Supported advertisement efforts through cooking demonstrations on the local news and the Food Network