The Wisdom Council are consumer insight and engagement specialists. We work with firms to ensure the client voice is at the very heart of their business and manage communities of individuals and UHNW families - in the form of proprietary and bespoke client councils & advisory boards. Co-creating new propositions, testing existing products, digital "robo" offerings and communications. Identifying the commercial opportunity whilst responding to any regulatory challenges.

-Specialised in “localising” international brands. Investment and Product MarketingDelivering Innovative and creative solutions across complex, strategic programmesClients ranged from leading Private Banks, Asset Managers, Private Equity Houses, Life Insurance companies, IFAs, individuals and Professional Services companies. Diverse projects in line with broad marketing experience:-Defining market entry strategies; -Developing and implementing brand/product/service propositions-Building Investment Propositions-End to end investment product launches - Funds, Discretionary, Segregated, Private Office-Launched Multi-Asset RDR compliant funds solution involving extensive TCF consumer testing-Developed and launched Active Advisory and Segregated propositons for UHNW-Developing innovative programmes focused on generating alternative sources of revenue through partnerships, JVs, white labelling-Digital Strategy, website build, CRM, SEO-Developing integrated marketing communications strategies and programmes-Agency search/selection (all disciplines)-Developing virtual client marketing teams-Virtual Marketing Director

Responsible for developing and the international marketing strategy for EMEA, Asia and Latin for UHNW and HNW private clients. Managed the International Marketing team of 20 and a significant $ budget

Developed and implemented the EMEA UHNW/Intermediary marketing strategy. Developed on-shore marketing strategy and EMEA brand positioning. Created innovative marketing strategies for core target groups - entrepreneurs and family owned businesses. Built EMEA marketing team, developed award winning multi-lingual communications suite

Responsible for EMEA Marketing Strategy and EMEA Marketing team for Investment Management and the Private Bank

Developed EMEA marketing communications strategy and positioning for the Institutional and wholesale business. Built EMEA Marketing commmunications team and developed multi-lingual comunications suite. Played a key role in launching the Private Bank's European HNW/Mass affluent on-shore marketing plan.

Established Investment Marketing function and team, responsible for positioning the investment management capabilities for the newly created Threadneedle Asset Management to the international distribution and clients.