I am rooted in entrepreneurship, with my core in Communication, Service Design and Business Development. My first professional commitment was building and running a constantly growing advertising agency (ANR.BBDO). I am founder of three companies and did confirm my work life experiences with an MBA at Stockholm School of Economics 2007. Since then I have worked as a consultant and process leader, supporting change in numerous industries. Next step:In the next phase of my working life, I am looking at adding value as:• Codriver (supporting management and leadership)• Assignments of strategic nature. • Advisor or project manager in specific projects.Board competences and experience:• BoD experience since 1990• A total of 38 Board Years (both as member and chairman)• A wide scope of companies, from owner led to private equity• Board Certificates from Styrelseakademien and NasdaqAs a board member I am a curious and engaged sparring partner to both the board and the managing director. Finding the right balance between analyzing the business options, defining the strategy and ensuring efficient execution is key. I tend to have my focus on strategy, market insights, development of new offerings and communication.Professional competences:• Leadership• Branding & Communication• Service Design & Business DevelopmentPersonal strengths:• Energetic, ambitious and engaged• Result focused and team oriented• Structured and analytical without getting lost in “no-decision-land”On a personal note:I live in Gothenburg and aim for sustainability in an open, entrepreneurial society. My assignments are always strongly connected to my personal values and interests.Board Experience: • Aktiebolag• Samfälligheter• Intresseföreningar• Förbund• BostadsrätterContact details:E-mail: anna.laurin(at)waybeyond.se