Annalee Johnson
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Annalee Johnson Email & Phone Number

Associate Brand Manager at Califia Farms at Califia Farms
Location: Los Angeles, California, United States 6 work roles 2 schools
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Current company
Califia Farms
Role
Associate Brand Manager at Califia Farms
Location
Los Angeles, California, United States

Who is Annalee Johnson? Overview

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Quick answer

Annalee Johnson is listed as Associate Brand Manager at Califia Farms at Califia Farms, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Annalee Johnson.

Annalee Johnson previously worked as Associate Brand Manager at Califia Farms and Associate Brand Manager at Caulipower. Annalee Johnson holds Bachelor'S Degree, Management Consulting And Analytics from Virginia Tech.

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Email format at Califia Farms

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Califia Farms

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Profile bio

About Annalee Johnson

Annalee Johnson is a Associate Brand Manager at Califia Farms at Califia Farms.

Current workplace

Annalee Johnson's current company

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Califia Farms
Califia Farms
Associate Brand Manager at Califia Farms
Website
califiafarms.com
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6 roles

Annalee Johnson work experience

A career timeline built from the work history available for this profile.

Associate Brand Manager

Current
Califia Farms

Los Angeles, CA, US

Aug 2024 - Present

Associate Brand Manager

Caulipower

Los Angeles, California, US

  • Responsible for P&L management, innovation, renovation, and packaging
  • Partner with insights to develop annual brand plans and assortment strategy for two portfolios utilizing SPINS, retail reports, Numerator insights, and consumer surveys
  • Responsible for commercialization of USA and Canadian pizza SKUs, including ownership of the stage gate process, portfolio P&Ls, packaging development, and forecasting
  • Own shopper marketing and retail media $2.5MM budget covering tactics such as CTV, offsite & onsite media, POS materials, print and digital coupons
Apr 2023 - Aug 2024

Sr. Sales Marketing Specialist

Lesserevil Healthy Brands

Danbury, Connecticut, US

  • Responsible for Amazon, Walmart Marketplace, wholesale, and retail media strategy
  • Responsible for Amazon Vendor Central, Seller Central, and advertising including, assortment, order management, and budget
  • Led cross-functional team of operations and finance to build out internal sales reports utilizing NetSuite and Amazon reporting
Jan 2023 - Apr 2023

Sales Marketing Specialist

Lesserevil Healthy Brands

Danbury, Connecticut, US

  • Management of shopper marketing, retail media, product syndication for 10+ accounts
  • Developed a positioning and rebranding strategy for acquired brand, R.E.D.D., based on SPINS data and consumer trend reports
  • Accomplished an 81% increase in attributed unit sales across six retail media networks and increased reach by 85% through behaviorally targeted display banners and sponsored search optimization
  • Management of retail media strategy, execution, reporting, and budget across Walmart Connect, KPM, Criteo, Citrus, Instacart, and GoPuff
Feb 2022 - Jan 2023

Ecommerce Customer Success Specialist

Unfi

Providence, RI, US

  • Responsible for development of external customer communications and internal training program
  • Developed and launched external communications process consisting of SOP’s, multi-media visual aids, and a communication flow for a 7-person team
  • Led a cross-functional team to optimize inbound external communications by implementing a process to decrease non actionable communications by 93%
  • Management of 1000+ SKU catalog and order processing utilizing Magento, Stripe, and internal order processing systems
Aug 2021 - Jan 2022

Consumer Marketing Coordinator

Unfi

Providence, RI, US

  • Managed POS material creation and execution for 8 regional retailers
  • Coordinated with retailers, agencies and internal merchandising teams to develop circulars, POS materials, and digital coupons aligned with national and regional commercial events
  • Designed and created 46% of homepages for an eGrocer website through WordPress
  • Developed and implemented a digital solution to reduce total process timeline on Freshop by 96%
May 2020 - Jul 2021
Team & coworkers

Colleagues at Califia Farms

Other employees you can reach at califiafarms.com. View company contacts →

ST Sergey Tsonkov Sergey Tsonkov Colleague at Califia FarmsChryston, Scotland, United Kingdom, United Kingdom View → FE Francesco Epifano Francesco Epifano Colleague at Califia FarmsBedford, England, United Kingdom, United Kingdom View → JP Justin P. Debenning Justin P. Debenning Colleague at Califia FarmsSan Francisco Bay Area, United States, United States View → SK Supriya Korade Supriya Korade Colleague at Califia FarmsBakersfield, California, United States, United States View → AD Alonso De Dios Alonso De Dios Colleague at Califia FarmsBakersfield, California, United States, United States View → GF Geovany Flores Geovany Flores Colleague at Califia FarmsAnaheim, California, United States, United States View → EP Erika Perez Erika Perez Colleague at Califia FarmsBakersfield, California, United States, United States View → JK Jennifer Kirk Jennifer Kirk Colleague at Califia FarmsTrenton, Ohio, United States, United States View → ET Elizabeth Thomas Elizabeth Thomas Colleague at Califia FarmsDetroit Metropolitan Area, United States, United States View → AK Angela Kowalski Angela Kowalski Colleague at Califia FarmsLos Angeles Metropolitan Area, United States View →
2 education records

Annalee Johnson education

Bachelor'S Degree, Management Consulting And Analytics

Virginia Tech

Associate'S Degree, Management Consulting And Analytics

Penn State University
FAQ

Frequently asked questions about Annalee Johnson

Quick answers generated from the profile data available on this page.

What company does Annalee Johnson work for?

Annalee Johnson works for Califia Farms.

What is Annalee Johnson's role at Califia Farms?

Annalee Johnson is listed as Associate Brand Manager at Califia Farms at Califia Farms.

Where is Annalee Johnson based?

Annalee Johnson is based in Los Angeles, California, United States while working with Califia Farms.

What companies has Annalee Johnson worked for?

Annalee Johnson has worked for Califia Farms, Caulipower, Lesserevil Healthy Brands, and Unfi.

Who are Annalee Johnson's colleagues at Califia Farms?

Annalee Johnson's colleagues at Califia Farms include Sergey Tsonkov, Francesco Epifano, Justin P. Debenning, Supriya Korade, and Alonso De Dios.

How can I contact Annalee Johnson?

You can use AeroLeads to view verified contact signals for Annalee Johnson at Califia Farms, including work email, phone, and LinkedIn data when available.

What schools did Annalee Johnson attend?

Annalee Johnson holds Bachelor'S Degree, Management Consulting And Analytics from Virginia Tech.

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