Anna Lee Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Los Angeles, California, United States

- Managed relationships with company’s top app partners (e.g. Apple, Microsoft, Nintendo)- Grew partnerships by securing marketing opportunities and increasing subscriber growth by 260% - Led Xbox Game Pass partnership and go-to-market execution internally and externally across multiple stakeholder groups, exceeding goals- Represented Business Development.

San Francisco, California, United States

- Drove third party content distribution and internal operations for HBO Max, Cartoon Network, and home video in $600K+ deals- Managed and formalized process for earned on-device app partner marketing and merchandising (e.g. Apple, Playstation, Microsoft)- Crafted IP pitch decks and marketing collateral in support of earned marketing opportunities and new.

- Manage multi-million dollar budget by driving quarterly renewals and maintaining relationships with enterprise clients (e.g. Nintendo, PokemonTV, Publicis, Major League Soccer, USTA, National Hockey League, Vonage, College Board, Genentech, Kaiser, Boston Globe)- Saved $1.2M in annual revenue by devising and executing retention plans for at-risk.

San Francisco, California

- Led revenue analysis project by collecting and analyzing data for 100+ enterprise clients and identifying risk patterns- Influenced organizational change in cross-functional customer experience team; presented to leadership, established self-service options, and improved customer service protocols for 1500+ enterprise clients - Strengthened partnerships.

San Francisco, California, United States

- Selected out of 75 applicants to provide pro-bono consulting for BAYCAT Studio, which educates and places underrepresented students into storytelling and filmmaking positions- Conducted market research, surveyed stakeholders, and sourced partnership employer leads for the studio- Presented recommendations and findings on changes in media &.

AMA is the only marketing-oriented student organization at UC Santa Barbara that offers a space for like-minded peers to network, gain experience in marketing, and to hear from industry leaders. - Formed partnerships with companies like Adobe, Deckers Brand, Levi’s, and more to promote to UCSB students- Raised membership enrollment by 20% by analyzing.

- Created financial templates and dashboards to assist executive board in decision-making including cost of funds calculators- Managed and maintained budget for membership activities- Processed reimbursement transactions in timely fashion- Lead new member and member renewal application process and updated membership records - Increased efficiency in.

- Designed ads for the non-profit, Women’s Economic Venture, and led team to completion- Sold advertising space on AMA folders to businesses for fundraising- Conducted market research and customer segmentation on chapter's Hershey's Ice Breaker's Cool Blast Chews case, which won an Honorary Mention in the 2015 national AMA competition

Santa Barbara, California Area

Previously Venture Incubation Coordinator. With a $60k budget, the Office of the Controller has financial oversight over existing A.S. business units and incorporates new ventures into the Associated Students of UCSB: https://www.as.ucsb.edu/office-of-the-controller/- Identified lacking services and conducted market assessment research to determine viable.

Created ways to make the Adobe Creative Cloud approachable to every student on the UCSB campus as an internally and externally-facing representative of Adobe.- Drafted marketing plan to promote the Adobe Creative Cloud to UCSB students- Drove over 200 trial downloads, surpassing goal of 150- Planned and hosted Adobe workshops to teach 120+ students how to.

Organized completely by students, SB Hacks is UCSB's annual 500 person hackathon, which brings together the next generation of entrepreneurs and programmers from all over North America to code solutions to problems. SB Hacks IV - Co-Director, Logistics Lead, Sponsorships, Marketing:- Led team of 20 across 4 divisions as Co-Director in preparing for 500.

SB Hacks III - Logistics Lead, Sponsorships, Marketing- Led Logistics Team in preparing for 400+ hackers on a $40,000 budget in a team of 10- Sourced leads and closed sponsorship deals with Montecito Bank & Trust, Redbull, Guayaki Yerba Mate, UCSB's Technology Management Program, and Monster Energy- Worked with school administration and other stakeholders.

SB Hacks II - Logistics, Marketing:- Prepared for about 250 hackers on a $56,000 budget in a team of 10- Acquired and oversaw transportation with bus company for out-of-state attendees- Appointed and collaborated with campus ambassadors at participating colleges to relay event information to participants- Implemented Facebook social media campaign.

This study is led by UCSB faculty, Young Ji Kim, and is supported by the MIT Center for Collective Intelligence (CCI) in the MIT Sloan School of Management. The study explores factors that make groups collectively intelligent and how different backgrounds affect team performance. - Assisted in formulating coding scheme for data- Transcribed and coded team.

Santa Barbara, California Area

Invoca helps brands and marketers to gain insight into the customer journey by providing call intelligence. Its marketing software provides data analytics measuring phone calls so that businesses know which campaigns are driving calls and results. The company is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce.- Partnered.

The Office of the Registrar is responsible for student enrollment at UCSB which includes establishing residency, enrollment status, course registration, graduation, and transcripts.- Served as first point of contact for walk-in; responded to high volume of calls and email- Resolved issues of high confidentiality and complexity with strong analytical skills

Santa Barbara, CA

Branded Innovation is an internet marketing firm that helps grow businesses; their specialties lie in search engine optimization, website development, and brand marketing.- Established onboarding process, created manual, and led training for new interns- Managed social media accounts (Instagram, Pinterest, and Facebook) for 7 clients to boost followers and.

Oakland, CA

WISE (Women's Initiative for Self-Employment) is a nonprofit empowering minority women and their families to succeed through business ownership.- Completed client files by compiling data in Microsoft Excel- Researched opportunities for publicity and prepared for outreach events- Provided high-quality customer service by handling phone calls and walk-ins

Bachelor Of Arts - Ba, Communication And Global Studies Double Major, Technology Management Program

Activities and Societies: AS Office of the Controller Executive Branch, AMA Executive Board, SB Hacks Executive Board

Summer Abroad

Activities and Societies: This program offered classes in the Chinese language, culture, and the history and dynamic of US-China relations.