Anna L. Email & Phone Number

Singapore

• Led content team and conceptualised Marcom & Content Strategy to target SMEs at various stages of marketing funnel. Expanded the content pillars by three-fold, and quadrupled the number of contents published on brand website per quarter. Also grew the types of content format from one to at least 6 (e.g. infographics, comics, video).• Content Marketing: Oversee content marketing for the 40-man strong division, from planning and conceptualising to managing content production on various channels such as brand website, mass media campaigns and with content publishers. Exceeded KPI of visitorship by 70%. • Launched e-Newsletter: Conceptualised and launched monthly e-newsletter to engage SMEs and attract revisit to website. Achieved good performance, with Open Rate and Click Rate well above industry average every month since launch. • Content Partnership: Actively seek collaboration with content partners – both internal and external - to provide varied and relevant contents for target audience. Established over 10 content partners that contributed to a strong pipeline of diverse and useful contents.

Oversee outreach and engagement initiatives to help seniors, hawkers and heartland shops uplift their digital skills. Seek, collaborate and build relationship with community partners to reach out to key target audiences.Manage 5 team leads and over 30 digital ambassadors to ensure smooth operation and delivery of quality engagements.Manage over 40 permanent and roving digital offices within Singapore to get close to seniors and help them in their digital journey.Achievements within first 3 months:- 200% increase in seniors' outreach figures- Tripled the growth of partnership/roving digital offices within GRC===========Achievements within first 6 months:- Launched virtual training for seniors within 1 week- Ranked as top GRC in terms of number of seniors taught via virtual means===========Achievements within first year:- Established over 50 roving digital offices by active collaboration with community partners- Scored above national average adoption rate for all digital campaigns, such as CDC adoption, digital-commerce and e-Payment for residents, hawkers and heartland merchants===========Achievements within second year:- Helped hawkers grow their presence and business online. Persuaded 75% of hawker centres within area of care to create online presence via social media platforms.- Successfully went through change management following an org transformation, and helped team members (35 pax) to cope with and adjust to the change- Created new processes and system to guide and motivate team towards new directions and goals. No attrition of team leaders- Sought opportunity to participate or co-organise close to 30 community events in the first 3 months following transformation.

Singapore

Founded a lifestyle media business that helped consumers make informed purchase decisions. Responsible for content creation, digital marketing and website management.Website attracted 500,000 pageviews per annum and ranked as Top 600 websites in Singapore and Top 100k websites globally (by Alexa ranking). Scored 'A' in search engine optimisation (SEO), with 80% of articles written ranking on first page of Google search results without the business having to spend on search engine marketing (SEM). Achieved a website performance score of "A" (by GT Metrix) through website optimisation and security enhancement.Other functions that I oversaw included SEO, Affiliate Marketing, Display Advertising and Sponsored Content Advertising.

Singapore

Promoted benefits of infocomm technologies to SMEs through digital and traditional marketing. These included mass marketing through TV, Radio, Print and online media, as well as direct marketing efforts such as events, collateral development and direct mailing.Oversaw production of TV infotainment and collaborated with partners across different industries to showcase SME success stories. The 8-episode program on national TV attracted over 700,000 viewers, boosting hotline enquiries by 166%.Also responsible for outreach, growth and launch of a new portal for SMEs that would allow them to exchange ideas and seek business advice. Collaborated with vendor to meet KPIs and successfully achieved 10,000 unique monthly visitors and 600 forum discussion threads within 6 months.Organised and coordinated 60 events a year to attract over 30,000 SME attendees. Independently managed IDA's annual involvement in Infocomm Commerce Conference that included coordination with vendor-exhibitors, speakers and crafting of VIP speech, media talking points and brochures. Event was a success, with outreach goals being met without any logistics hiccups, and a happy boss to boot! :)

Singapore

Responsible for keeping hotel members well informed and being a collective voice on behalf of the hotel industry in Singapore. Oversaw membership, content creation, events management and research and representation.• Oversaw communications efforts including production of quarterly newsletters, annual reports, VIP speeches, press releases and media replies • Kept hotel members (General Managers) updated on industry news, trends and policy changes through regular email circulars• Independently organised about 8 events a year to promote networking among hotel management in Singapore and keep them updated on industry news• Conducted over 10 surveys per annum to gain insights on hotel trends and business sentiments. Published findings kept hotel members updated and were also used to support representation work.• Wrote proposals and arranged meetings with ministers and relevant head of authorities to highlight issues faced by hotel industry. Succeeded in gaining support from authorities on ways to meet manpower shortages, e.g. grant support to build job portal for hotel industry; outreach efforts to attract locals to join hotel industry• Planned and developed a job portal to facilitate matching of casual labour to short-term and ad hoc hotel vacancies. Conducted regular briefings to create awareness of new job portal to both job seekers and hotels’ HR personnel.

Bachelor Of Business Administration - Bba (Honours 2Nd Upper), Logistics, Materials, And Supply Chain Management, Dean'S List

Gce A Level, Pure Science Stream