Anna L. Email & Phone Number

Singapore

• Led content team and conceptualised Marcom & Content Strategy to target SMEs at various stages of marketing funnel. Expanded the content pillars by three-fold, and quadrupled the number of contents published on brand.
• Content Marketing: Oversee content marketing for the 40-man strong division, from planning and conceptualising to managing content production on various channels such as brand website, mass media campaigns and with.
• Launched e-Newsletter: Conceptualised and launched monthly e-newsletter to engage SMEs and attract revisit to website. Achieved good performance, with Open Rate and Click Rate well above industry average every month.
• Content Partnership: Actively seek collaboration with content partners – both internal and external - to provide varied and relevant contents for target audience. Established over 10 content partners that contributed.

Oversee outreach and engagement initiatives to help seniors, hawkers and heartland shops uplift their digital skills. Seek, collaborate and build relationship with community partners to reach out to key target audiences.Manage 5 team leads and over 30 digital ambassadors to ensure smooth operation and delivery of quality engagements.Manage over 40.

Singapore

Founded a lifestyle media business that helped consumers make informed purchase decisions. Responsible for content creation, digital marketing and website management.Website attracted 500,000 pageviews per annum and ranked as Top 600 websites in Singapore and Top 100k websites globally (by Alexa ranking). Scored 'A' in search engine optimisation (SEO).

Singapore

Promoted benefits of infocomm technologies to SMEs through digital and traditional marketing. These included mass marketing through TV, Radio, Print and online media, as well as direct marketing efforts such as events, collateral development and direct mailing.Oversaw production of TV infotainment and collaborated with partners across different industries.

Singapore

• Responsible for keeping hotel members well informed and being a collective voice on behalf of the hotel industry in Singapore. Oversaw membership, content creation, events management and research and representation.
• Oversaw communications efforts including production of quarterly newsletters, annual reports, VIP speeches, press releases and media replies
• Kept hotel members (General Managers) updated on industry news, trends and policy changes through regular email circulars
• Independently organised about 8 events a year to promote networking among hotel management in Singapore and keep them updated on industry news
• Conducted over 10 surveys per annum to gain insights on hotel trends and business sentiments. Published findings kept hotel members updated and were also used to support representation work.
• Wrote proposals and arranged meetings with ministers and relevant head of authorities to highlight issues faced by hotel industry. Succeeded in gaining support from authorities on ways to meet manpower shortages, e.g..

Bachelor Of Business Administration - Bba (Honours 2Nd Upper), Logistics, Materials, And Supply Chain Management, Dean'S List

Gce A Level, Pure Science Stream