Annalee Ulsrud Email & Phone Number

Greater Minneapolis-St. Paul Area

Stranger Friend is a creative collective helmed by two people with a broad range of traditional and non-traditional marketing experience. And lots of friends with the same. Together we make wonderful things.Clients: NBC, Warner Bros., Dairy Farmers of America, Kemps, Friendly’s, Mayfield Dairy, Jason's DeliWe turn strangers into friends with brands they need in their lives.www.strangerfriend.com

Greater Minneapolis-St. Paul Area

Hi, we’re The Perception. We treat people like people. Not consumers. Or clients. Or data points. And as marketing becomes more complex, and industries evolve at more speed, we believe success comes to those who remain FIERCELY HUMAN.What makes me tick: Intuitive. Thoughtful. Sharp listener. Drawing clear and compelling lines between brands and people. Calm in the face of anything. Seriously, anything. Relentlessly respectful. Abides by the schoolyard rule of treating others the way I (and they) want to be treated.

Greater Minneapolis-St. Paul Area

Member of the 7-person Executive Committee, overseeing and running all aspects of our business across three global offices for Periscope, an independent 530-person integrated marketing agency with an average 15% year-over-year growth.• Manage an integrated team of Content Producers, Editors, Motion Graphics, Content Lab and offsite 8,000 sf Photo Studio• Initiated and implemented a three-pronged plan to elevate the work, streamline process and drive revenue • Increased revenue 10% month-over-month through active partnership with the group account director team • Aligned Producer "Leads" with key accounts for greater up-front visibility and problem-solving, leading to fewer process steps and less budget mis-alignment • Developed more accurate financial modeling to determine and act upon revenue and profit drivers and draggers

Minneapolis

Member of the 7-person Executive Committee, overseeing and running all aspects of our business across three global offices for Periscope, an independent 530-person integrated marketing agency with an average 15% year-over-year growth.• Responsible for key client management and growth, new business development, employee culture and overall strategic direction for the business. • In the first 6 months in role, played a primary role in securing 4 new and significant client relationships. Client Experience: Target, Walgreens, Best Buy, Petco, JCPenney, Publix, Sears, Dollar General, Jockey, Columbia and DreamWorks

Greater Minneapolis-St. Paul Area

Lead the Packaging & Retail Group (PRG) and Experiential marketing disciplines for Periscope. Responsible for revenues of $15MM+, across multiple accounts. Direct accountability for teams totaling 50 people, with indirect accountability for an additional 100 people. Overall responsibility for managing complex and multi-party client relationships, driving organic and new revenue, and creating a cohesive and winning culture.• Developed Packaging & Retail Group from the ground up to 40 FTEs (with additional contract/PT) with revenues exceeding $6MM. Expanded group to include two other major clients, increasing total team to 70 people, and revenue responsibility to more than $13MM.• Drove new business development and strategic brand program creation for retailers like Walgreens, Publix, Petco, and Dollar General, leading to seven-figure incremental growth • Led turnaround for a seven-person Experiential marketing team through a period of leadership transition and instability; grew the team to 35-strong with revenue responsibility exceeding $3MM• Increased business growth for the Experiential marketing capability by 75% in 18 months, with greater client retention, satisfaction and program growth for clients including Target• Key member of exploratory group who assessed, developed and launched a global photography capability in our Hong Kong office• Implemented performance-based employee management and work processes to effectively and profitably enable ongoing growth • Member of the Executive Committee, managing overall business direction and decisions

Greater Minneapolis-St. Paul Area

Toronto, Canada Area

Led the marketing and business development teams in generating significant new business revenue. Areas of accountability also included marketing, market intelligence, internal visual asset management and support for Envoy Communications Group, Watt’s publicly traded parent company.• Key point person in soliciting clients, qualifying prospects, presenting capabilities, negotiating proposals and securing contracts for brand strategy, package design, private label development and retail store design initiatives• Principal member of a pitch team that landed a $10MM design contract, the largest win in the company’s history• Directed stakeholder messaging and the integration of marketing functions for four newly-acquired Watt companies throughout a 12-month period of acquisitions• Developed and launched Bullseye, an innovative web-based subscription research & intelligence service for clients and other key contacts• Built team from two to nine staff in a ten-month periodClient experience: Wal-Mart, A&P, Famous Players Paramount, Cott Beverages and Sports Authority

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

Responsible for raising money from the private sector to help develop and run programs for a $3 million employment agency for disadvantaged youth, the longest-running service of its kind in Canada. Increased funds raised by 12% in the first year, 71% in the second year and 60% in the third year

Mississauga, Canada

Responsible for a variety of marketing-related activities to assist the Executive Director of a $3 million community services agency. Achieved 600% increase in attendance and 50% reduction of costs as Chair of the annual Malton Festival.