Annalee Ulsrud's Location
Greater Minneapolis-St. Paul Area, United States
Annalee Ulsrud's Contact Details
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About Annalee Ulsrud
Creative Agency Builder | True Client Partner | Win-Win Revenue Driver | "Whole Greater Than The Sum of Their Parts" Team CultivatorCore strengths: Strategic Brand/Marketing, Integrated Marketing, Experiential Marketing, Retail/Owned/Private Brand Program Development, Creative Content Production, New Business Development, Client Relationships, Team Development, Executive Agency Leadership.
Annalee Ulsrud Work Experience Details
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PrincipalStranger Friend Aug 2018 - PresentGreater Minneapolis-St. Paul AreaStranger Friend is a creative collective helmed by two people with a broad range of traditional and non-traditional marketing experience. And lots of friends with the same. Together we make wonderful things.Clients: NBC, Warner Bros., Dairy Farmers of America, Kemps, Friendly’s, Mayfield Dairy, Jason's DeliWe turn strangers into friends with brands they need in their lives.www.strangerfriend.com -
Marketing ConsultantThe Perception Sep 2017 - Jul 2018Greater Minneapolis-St. Paul AreaHi, we’re The Perception. We treat people like people. Not consumers. Or clients. Or data points. And as marketing becomes more complex, and industries evolve at more speed, we believe success comes to those who remain FIERCELY HUMAN.What makes me tick: Intuitive. Thoughtful. Sharp listener. Drawing clear and compelling lines between brands and people. Calm in the face of anything. Seriously, anything. Relentlessly respectful. Abides by the schoolyard rule of treating others the way I (and they) want to be treated.
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Evp/Director Of Integrated Content ProductionPeriscope Nov 2016 - Aug 2017Greater Minneapolis-St. Paul AreaMember of the 7-person Executive Committee, overseeing and running all aspects of our business across three global offices for Periscope, an independent 530-person integrated marketing agency with an average 15% year-over-year growth.• Manage an integrated team of Content Producers, Editors, Motion Graphics, Content Lab and offsite 8,000 sf Photo Studio• Initiated and implemented a three-pronged plan to elevate the work, streamline process and drive revenue • Increased revenue 10% month-over-month through active partnership with the group account director team • Aligned Producer "Leads" with key accounts for greater up-front visibility and problem-solving, leading to fewer process steps and less budget mis-alignment • Developed more accurate financial modeling to determine and act upon revenue and profit drivers and draggers -
Evp/Director Of RetailPeriscope Oct 2015 - Oct 2016MinneapolisMember of the 7-person Executive Committee, overseeing and running all aspects of our business across three global offices for Periscope, an independent 530-person integrated marketing agency with an average 15% year-over-year growth.• Responsible for key client management and growth, new business development, employee culture and overall strategic direction for the business. • In the first 6 months in role, played a primary role in securing 4 new and significant client relationships. Client Experience: Target, Walgreens, Best Buy, Petco, JCPenney, Publix, Sears, Dollar General, Jockey, Columbia and DreamWorks
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Vice President, Retail And Experiential MarketingPeriscope Oct 2009 - Sep 2015Greater Minneapolis-St. Paul AreaLead the Packaging & Retail Group (PRG) and Experiential marketing disciplines for Periscope. Responsible for revenues of $15MM+, across multiple accounts. Direct accountability for teams totaling 50 people, with indirect accountability for an additional 100 people. Overall responsibility for managing complex and multi-party client relationships, driving organic and new revenue, and creating a cohesive and winning culture.• Developed Packaging & Retail Group from the ground up to 40 FTEs (with additional contract/PT) with revenues exceeding $6MM. Expanded group to include two other major clients, increasing total team to 70 people, and revenue responsibility to more than $13MM.• Drove new business development and strategic brand program creation for retailers like Walgreens, Publix, Petco, and Dollar General, leading to seven-figure incremental growth • Led turnaround for a seven-person Experiential marketing team through a period of leadership transition and instability; grew the team to 35-strong with revenue responsibility exceeding $3MM• Increased business growth for the Experiential marketing capability by 75% in 18 months, with greater client retention, satisfaction and program growth for clients including Target• Key member of exploratory group who assessed, developed and launched a global photography capability in our Hong Kong office• Implemented performance-based employee management and work processes to effectively and profitably enable ongoing growth • Member of the Executive Committee, managing overall business direction and decisions
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Management ConsultantPeriscope Jul 2005 - Sep 2009Greater Minneapolis-St. Paul Area
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Executive Director, Marketing & Business DevelopmentWatt International 2003 - 2005Toronto, Canada AreaLed the marketing and business development teams in generating significant new business revenue. Areas of accountability also included marketing, market intelligence, internal visual asset management and support for Envoy Communications Group, Watt’s publicly traded parent company.• Key point person in soliciting clients, qualifying prospects, presenting capabilities, negotiating proposals and securing contracts for brand strategy, package design, private label development and retail store design initiatives• Principal member of a pitch team that landed a $10MM design contract, the largest win in the company’s history• Directed stakeholder messaging and the integration of marketing functions for four newly-acquired Watt companies throughout a 12-month period of acquisitions• Developed and launched Bullseye, an innovative web-based subscription research & intelligence service for clients and other key contacts• Built team from two to nine staff in a ten-month periodClient experience: Wal-Mart, A&P, Famous Players Paramount, Cott Beverages and Sports Authority -
Director, MarketingWatt International 2002 - 2003Toronto, Canada Area
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Senior Manager, MarketingWatt International 2000 - 2002Toronto, Canada Area
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Manager, Marketing & ResearchWatt International 1999 - 2000Toronto, Canada Area
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Client ServicesWatt International 1998 - 1999Toronto, Canada Area
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Director, Resource DevelopmentYouth Employment Service Jun 1995 - Jan 1998Toronto, Canada AreaResponsible for raising money from the private sector to help develop and run programs for a $3 million employment agency for disadvantaged youth, the longest-running service of its kind in Canada. Increased funds raised by 12% in the first year, 71% in the second year and 60% in the third year
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Executive AssistantMalton Neighbourhood Services Oct 1992 - Jun 1995Mississauga, CanadaResponsible for a variety of marketing-related activities to assist the Executive Director of a $3 million community services agency. Achieved 600% increase in attendance and 50% reduction of costs as Chair of the annual Malton Festival.
Annalee Ulsrud Skills
Brand Development
Advertising
Brand Architecture
Brand Management
Integrated Marketing
Marketing Strategy
Business Development
Annalee Ulsrud Education Details
Frequently Asked Questions about Annalee Ulsrud
What company does Annalee Ulsrud work for?
Annalee Ulsrud works for Stranger Friend
What is Annalee Ulsrud's role at the current company?
Annalee Ulsrud's current role is Marketing Leadership.
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What schools did Annalee Ulsrud attend?
Annalee Ulsrud attended Queen's University.
What skills is Annalee Ulsrud known for?
Annalee Ulsrud has skills like Brand Development, Advertising, Brand Architecture, Brand Management, Integrated Marketing, Marketing Strategy, Business Development.
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Annalee Ulsrud
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