Anna Legros Email & Phone Number

Bournemouth, England, Gb

Full time secondment from WPP’s Open X team into Nutrition Europe, interim role.

New York, Ny, Us

The Coca-Cola Company highlights: • Led the creative strategy and platform for Sprite to win the Spicy Food market. From iconic outdoor, film and experiences to QSR and FSA. With insights grounded in culture and social language analysis, the work inspired global markets, including the McDonalds team, to buy it. • Pitch winning for Jack Daniel’s & Coca-Cola new global campaign, developing a creative strategy that needed to be both sharp enough and large enough for the two most iconic drink brands in the world.• Led the strategy for a new internal engagement programme on Responsible Marketing of Alcohol, presented to TCCC CEO with category leadership buy in. • Strategy lead for Fanta Global Exclusives charter, immersing the brand in fashion, music and travel collab culture that ages up the audience. EY Global:• Strategy lead across EY campaigns to support Building a Better Working World platform. - Reported into the EY Board on weekly sprints for a global immersive employee engagement programme. Used Behavioural Science principles, and employee co-creation at the heart. Won The Drum Chair Award for Best Experience + 3 Highly Commended 2022, DMA Bronze 2023 + Finalist 2022, B2B Marketing Awards Gold, and Silver.

Co-founding a not-for-profit organisation. Developing strategy, service design with co-creation and marketing. Creating a new way for older adults to live happy and independent lives for longer and delay admission into care homes. Prototype ready with lessons learned and pilot launched summer 2021. Voluntary, part time role.

Poole, Dorset, Gb

Reporting to the founders. Established new brand and digital team with planning and insight capabilities for both campaign and product development. Embedding new tools helped high profile campaigns increase audience engagement with creative and messages whilst giving better value transparency. Generated insights and growth strategies, prioritising high growth opportunities and markets (Europe, Hong Kong/China, Japan). Building close relationships with small local teams meant we could quickly identify and quantify opportunities to invest in growth. Created roll out plan to take 200 new product innovations from flagship launch into 900 + shops in 50 markets and online channels.Worked 6 months on the shop floor to learn the business and identify strengths and development opportunities for the founder, linking support priorities to retail needs.==Leader for the concept, strategy, creation and launch of a new Fresh and Flowers category in retail innovation spaces across Tokyo, Paris, Liverpool and Munich. Changed the conversation around preservatives and locally sustainably sourced materials.Increased Lush’s brand image in skincare expertise with global press coverage and + % fresh product sales in store. ===R&D leadership team and Product Inventor including:Named on patent for Jelly Bomb range with global launch and Turtle Jelly Bomb catching the post Blue Planet public interest in plastic waste.Global bathbomb bestseller launched (#2 bathbomb global sales) and bathbombs for Tokyo concept shop with global PR coverage, top seller launched globally.Co-designed 50+ new skincare products for Fresh concept shops, bestsellers launched globally.

Bournemouth, Dorset, Gb

UK’s largest outsourcing brand solutions provider. I managed £11 million P&G UK business with sales and trade marketing responsibilities.Navigated complex internal, P&G and customer relationships achieving mutual profitability.Developed channel strategy and presentations to Major Multiples, Convenience and Pharmacy. Co-ordinated detailed forecasting and performance monitoring, negotiating tough targets.

New York, Ny, Us

Led the global digital engagement team for Unilever, OMO (Persil), Lipton, Comfort, Dove, Hellmanns, ensuring Unilever's Crafting Brands for Life strategy was supported and at the heart of the thinking.Developed global activities and toolkits from consumer insight generation, brand engagement strategy, campaign and content development, communication and measurement frameworks to innovation and business disruption planning. Ensured client’s objectives translated into impactful campaigns, communicating best practice and support across different regional teams. Loved laundry, especially in India and SE Asia where learning how to master a new washing machine changed women’s lives.===Planning lead for Ford of Britain business in WPP's Blue Hive group. Including development of Ford's Commonwealth Games sponsorship communication strategy and platform.Developed consumer marketing thought leadership for Nestlé global marketing leadership team.Planning lead for behaviour change campaign for Intercontinental Hotel Group, Customer engagement strategy for launch of new UK e-commerce brand (subsidiary of Grohe).Developed and delivered training for British Airways’ Global marketing team on effective client briefing and creative evaluation. Curated and edited Ogilvy internal engagement planning training, tools and best practice.

Providing experienced consulting to both marketing and agency teams on a Global and European basis. Including:- Leading Unilever Germany's Relationship Marketing team as maternity cover contract.- E-commerce audit, analysis and strategy recommendation for Hilton International CEE markets.- Creating a global audit and recommendation for the e-commerce offering for the CEO at one of the world's largest communication agencies. - Strategy development for Organix Brands against brand and business growth objectives. Including Competitive and Consumer audits, Web. Email, SEO, PPC, Social Media, Mobile and supplier reviews - Digital analysis and communication strategy development projects for Unilever Worldwide, Glaxo Smith Kline, Nestlé and Ogilvy Worldwide. - Senior Planner (contract) at Bright Blue Day, working on Scottish Power, VSO International. HP Global Software Services, Visa Europe and Sony International.

Worked as a family member at the heart of this award winning Vigneron Indépendent's house in the Massif Saint-Thierry, including living on site for 3 years. Activities included:- Development of international marketing materials- Vineyard, cellar tours and tastings for visitors and customers (on/off trade and private individuals)- Attendance and prospective customer tastings at international wine fairs- Harvesting grapes- Harvest support for feeding and accommodating 40+ temporary workers- Attending local vignerons community events- Sharing product / packaging innovation best practice for development- Daily communication with visitors and suppliers to the house

Blackfriars, London, Gb

Proven brand equity and purchase impact across European markets through digital programmes for Dove. Strategy lead for local and European Category teams in the development and implementation of direct communications and online strategy for brands (including Dove, Knorr, Sunsilk and Flora) across Europe, in order to create long-term consumer loyalty and to deliver additional and profitable growth. RM and digital expertise provided to a selection of countries and key brands for their direct to consumer programmes and online activities.

New York, Ny, Us

Account Director for all Demand Generation activity for an Europe Middle East & African IBM integrated marketing program. Includes strategy development, planning, campaign development & measurement across 14 countries.

Blackfriars, London, Gb

Created new online multibrand programme. Developed positioning, business case and communications strategy with first ever FMCG basket analysis to prove online programme ROI.

Gb

Growing Unilever's Dove and Food Business.Launched world's first interactive TV advert.

Making the original rules of digital marketing and advertising.Including ground breaking and award winning Lynx/Axe interactive advertising and launching the UK's first ever internet banking service for Citibank.

Setting up national and local promotions for incoming Freshers' activities in print marketing materials and presence at Union events.Engaging everybody from The Guardian, Dr Martens through to the local kebab shops.

Voluntary work, living in school. Developing and delivering English lessons to primary children from local area on aided placements and boarders.

B.A. (Hons), Italian With Theatre Studies

Level 2 Diploma, Wine And Spirits - Behind The Label

Erasmus, Letteratura Italiana

Education record