Anna Leonteva Email & Phone Number

Moscow, Ru

Moscow, Russia

•Development and testing of paid banking subscription product concept for a top-3 European banks; •Development of an Omnichannel Sales strategy for leading European optical B2B distributor (France, Italy and Spain divisions); •Audit of B2C marketing for top-3 Russian bank; •Benchmarking of best loyalty programs for Privatbank Ukraine; •Customer Value Management audit for Askona, leading FMCG company; •Originated 2 pre-sales from scratch to deal individually.

Saint Petersburg, St Petersburg City, Russia

During the project of creation of Digital Platform (126 mln $ budget), covering all capital construction was responsible for the material&technical support block of transformation:•project management, selection of vendors;•collection of business requirements, formulation of painpoints;•development of target processes;•participation in the development of the IT landscape;•creation of reporting documents and presentations.

Moscow

• Largest gas CIS company, 2021Project Stream Leader (cross-functional project team), development of the unified investment planning concept for all capital construction projects• Top-3 Kazakhstan bank, 2021Senior Positioning and Business Analysis ConsultantDevelopment of a positioning strategy for the Bank, determination of the target brand archetype, preparation of recommendations for business model adjustments, assessment of the Bank’s digital maturity and its closest… Show more • Largest gas CIS company, 2021Project Stream Leader (cross-functional project team), development of the unified investment planning concept for all capital construction projects• Top-3 Kazakhstan bank, 2021Senior Positioning and Business Analysis ConsultantDevelopment of a positioning strategy for the Bank, determination of the target brand archetype, preparation of recommendations for business model adjustments, assessment of the Bank’s digital maturity and its closest competitors using the Digital Maturity Framework• Top-3 flat glass manufacturer, 2020 - 2021Head of ux / ui development stream for a prototype solution, positioning business consultantAnalysis of the main trends in the development of the industry and existing sales processes, identifying the needs of the target audience, development of target interaction scenarios with customers, creation of digital service prototype, business case calculation, development of a roadmap and a document describing the functional and non-functional requirements • Royal Canine France, 2020Country Research Lead - research of the breeders’ needs for “Best of Pets” portal improvements• Russian division of the top 10 manufacturer of premium textiles in the world, 2020Senior Business AnalystDevelopment of an internal corporate portal "from scratch" (the number of users is more than 1500 people) - conducting design thinking sessions, collection and formalization of business requirements from departments, participation in the prototype development• PJSC "Sberbank", 2019-2020Development of a business concept and an architectural model of next-best-action marketing for the Bank's ecosystem Show less

Moscow, Russian Federation

• PJSC "Sberbank", 2019Development of professional development programs for architects of the Bank "Architectural Thinking"• Almazergienbank, 2019Development of the Bank's business strategy, development of initiatives, calculation of a business case, assessment of digital maturity using the Digital Maturity Framework model• Ministry for the Development of the Far East, 2019Digitalization strategy of the region - survey of digital maturity, analysis of regulatory… Show more • PJSC "Sberbank", 2019Development of professional development programs for architects of the Bank "Architectural Thinking"• Almazergienbank, 2019Development of the Bank's business strategy, development of initiatives, calculation of a business case, assessment of digital maturity using the Digital Maturity Framework model• Ministry for the Development of the Far East, 2019Digitalization strategy of the region - survey of digital maturity, analysis of regulatory legal acts, analysis of trends in the sector, analysis of world experience in digitalization of public administration, development of initiatives for digitalization of regional management processes• PJSC "Aeroflot - Russian Airlines", 2019Development of requirements for the flight crew planning optimization system - identifying pain points in the current process, drawing up a target planning process taking into account the optimality of pairings, roasters, regulatory legal acts of the Labor Code of the Russian Federation, requirements and policies for occupational health and safety Show less

Moscow, Russian Federation

•Leaded the project of internal documents storage transformation, created cloud storage of them;•Developed a procedure of approving Intercompany cross-charges, it reduced time to proceed them;•Made a stock inventory revaluation of raw and packaging materials, purchased in a foreign currency for half a year period; •Prepared documentation to external audit, submitted periodical reporting to corporate reporting system (Helios), assisted in operational routine.

Master'S Degree, Msc In Management And Marketing, Faculty Of Economics, Specialisation: Brand Management, Gpa 5,0 Out Of 5,0

Mentor on Brand Management course, 2020 Winner of McKinsey&Novartis Case Championship, Prague, 2019

Non-Degree, School Of Finance

Bachelor'S Degree With Distinction, Economics, 4,8 Out Of 5,0

Activities and Societies: Head of RANEPA Intellectual Games Club (2015-2018) Winner of Lomonosov MSU Business School Universiade.