I help IT companies expand into new markets

Saola is the tech startup revolutionizing real estate by building an AI sales assistant, that aims to reduce customer acquisition costs, increase managers' capacity, and improve deal conversions.

Working with like-minded colleagues in Refocus, who want to revolutionise education and make a positive impact on the lives of people through EdTech. Overall help define and drive the future of our products and reveal what our users need from our products by conducting research, working with cross-functional teams, and performing different usability studies. Key Responsibilities: Product vision & strategy development based on research: – Designing, running contextual and discovery research to develop a deep understanding of the needs of all users; – Сonducting and evaluating quantitative and qualitative research methods to find out what consumers need from our product; – Synthesising quantitative data with qualitative data to help drive product and design decisions; – Analysing and synthesising user or expert feedback on the navigation of user interface performance, as well as the overall quality of the design solution;– Monitoring the quality of the user interaction and the design from success metric performance over time, and provide actionable insights to improve product performance; – Advocating research findings to diverse audiences through written and oral presentations; – Planning and implementing different research strategies and methodologies using a diverse set of toolsManaging cross-functional teams:– Set business processes between the Research Department and cross-functional teams of LXD, Product, Sales, Marketing, PR and Design to deliver sustainable products: helping teams better understand what would make aт experience more intuitive, accessible, and seamless;– Working closely with the management/ founders team to drive growth;– Сlearly defined team roles and responsibilities inside the Research area.

● Created product vision and product strategy, brand idea and naming of the venture builder;● Launched venture builder advisory board ecosystem and set first-participant partnerships;● Owned and drove SaaS product (the one inside the venture builder ecosystem) at the MVP stage:– Strategized and presented product ideas to stakeholders;– Researched and analyzed Russian market, creators economy trends and benchmarks;– Researched key needs of potential users using JTBD framework and problem interviews for different customer segments;– Created pitch deck, product vision, P&L, product roadmap and long-term product strategy;– Developed appropriately detailed specifications for the product features that clearly understood by the Engineers team;– Developed an appropriately prioritized backlog of user stories for further implementation;– Developed a marketing plan in conjunction with the Marketing team, including key activities and budgets to support the retention and the acquisition of new customers– Set a business process between cross-functional teams of Marketing and outsourced Engineers to deliver a sustainable product launch.

Responsibilities as a PO: Product vision and strategy development:● Created a sufficient process to deeply understand customer segments (non-profit organisations, donors, brand marketing teams) and their needs (implemented analytics, tracking, research, insight retrieval and brand marketing impact) and scheduled it quarterly to update tactical targets;● Developed a vision and set the strategic direction for the product which aligns with customer segments needs and business growth;● Defined product requirements and roadmaps including subjects as feasibility, time, cost, and impact;● Developed and integrated metrics and KPIs to measure successful product areas and identified them for improvement;● Owned and drove the whole product lifecycle: design, launch, and development of cross-functional partnerships; Managing cross-functional teams:● Collaborated across multiple teams to communicate product strategies within internal stakeholders according to the feedback;● Updated business process between cross-functional teams of Engineers, Sales, Analytics, Product and Marketing to deliver a sustainable product;● Team leadership: clearly defined team roles and responsibilities inside the product area, created a culture of regular learning within teams.Responsibilities as a Business Development Director:● Increased platform revenue by identifying profitable business opportunities (both current Dentsu and outside the base client list) and developed long-term business growth strategies and partnerships (clients, non-profit organisations, intellectual volunteers, benefactor agencies);● Created the go-to-market strategy for each industry (ESG, ecology, social sector, sustainability) together with the project marketing team;● Supervised creation of marketing materials: presentations, landing pages, exhibitions, conferences, meetings;● Set and managed a community of 40 outsourced creative intellectualvolunteers.

Managed Business Development processes in different global media and creative agencies: held Tender Leading, evaluated new opportunities and built business cases for potential and current clients; Worked on innovation initiatives; Leveraged presentations to develop the storyline and connectivity to other client’s projects; Consulted tender teams in media and marketing solutions

Designing and maintaining a business development process in the agency; Tender leading; Working with global business leaders (IPG) to align global view with regional views

Tender leading; Evaluating new opportunities and building business cases for potential and current clients; Working on innovation initiatives; Leveraging presentations to develop the storyline and connectivity to other client’s projects

Total 10+ years of experience in creative and communication strategy in ATL, BTL, events; Managed and motivated creative department up to 40 employees; Implemented 200+ integrated ad campaigns for top-100 advertisers in Russia and CIS.