With over 12+ years of experience in marketing, advertising and creative project management, I left the corporate world to create a social venture, Wasted 360 Solutions. With a vision to sustainably tackle solid waste concerns faced in urban areas, we focus on providing actionable solutions along with awareness to the mounting waste problem faced by bulk waste generators and individuals. We work in close coordination with processing centers, licensed recyclers, innovative upcyclers, researchers, local businesses and government bodies to provide the most optimal solution to overflowing landfills while uplifting waste pickers and communities from low-income groups. We provide them training and waste to value opportunities. We have successfully completed 60+ prestigious projects with national and international corporates, local government bodies like Chennai and Mumbai corporation and provided services to other waste management companies across India. We have also completed 500+ circular economy events in Bangalore, Chennai and Hyderabad, sold more than 15000 secondhand products, rerouted 1000+ tonnes of zero value waste and provided 30+ full time and part time jobs to informal communities. Along the way we provide strategic consultation for brands,organisations,educational institutions and government agencies

- Business Development to expand the potential of Amtex's various products- Online Platform Management - oversee social media and marketing initiatives for Amtex Systems , inhouse products as well as client products - Project Management : overseeing projects from start to completion including Client servicing in various industries - namely healthcare as well as government projects(Ex. L&O and Traffic police)* Identify project risks and prepare solutions and contingency plans.* Contributing to the long-term strategy and development of various projects * Applying best practices to cross-functional teams.* Working collaboratively with internal teams within a Creative Services environment, including Brand Managers, Creative teams, Social Media and digital managers* Ensuring consistent quality and performance of the project management team members.* Ensuring team establishes and maintains appropriate processes, procedures, forms and job tracking to keep deliverables on time and on budget.* consistently working in a fast-paced environment with competing priorities under tight deadlines.* effectively managing multiple cross-functional teams and stakeholder expectations.- Content Planning: Build content plans for brands including copy and creatives while overseeing timelines, quality control as well as in depth research to support all campaigns. - Marketing products mainly e- commerce & android + iOS platforms in various industries like healthcare, entertainment and government initiatives

Marketing Strategy Media Planning - digital and print Experiential Engagement - internal / external events and vendor management Social Media Strategy & Marketing Digital Marketing - Agency direction & co-ordination PR Agency direction & co-ordination

New Business Development Experiential Marketing - part of the core team on projects for MOP Vaishnav College, Google India, TATA Realty, Krshn Yoga,etcClient Servicing - Coordinating and planning client work with in house departments(creative department/digital managers/socia marketing/website and app development team ) to execute various projects in several industries Providing key research and developing strategy to fuel marketing initiatives

- Performed in 200+ national & regions TVC's and print ads, 4 movies , 4 TV series - Awards for Excellence in Acting ( Tamil Nadu State Government Award , Filmfare Award, Cinema Express Award, Film Fans Association Awards & 5 more regional awards) - Received Queen Elizabeth on behalf of Tamil Nadu Govt , 1997- Talent Management Projects post 2005 - Contributed towards the advertising campaigns for Somerset Ascott, Uninor , Springfit, Europa, HCL, etc.

Bridgeson Inc was created with an objective to be a one stop realty shop for all property seekers and has done just that in Chennai city. BI followed the vision of changing the way the market worked and to cater to realty requirements that are varied and with international practices.Source and service new clients with requirements across several sectors – Commercial, Residential , Industrial, etcAssist in relocation services for Expats Manage and motivate employees ; maintain records, source new properties, maintain accounts, achieve sales targets, scope for new business avenues, etc Companies worked with : Befesa Infrastructure(Spain) , Standard Chartered , Microsoft, Thai Consulate, German Consulate , Daimler, Pearl Mii Home- Australia, Al – Habtoor STFA Soil group – Dubai and several others

The Residency Group of Hotels currently comprises of 5 properties in key destinations in South India. The Residency Towers is a 4 star luxury hotel and The Residency Hotel caters mainly to business travelers. - Oversee the working of the two Hotel’s F&B outlets and conceptualize events to attract new and existing customers (food festivals, expat mixers, autorickshaw challenge, NYE events, etc) - Work with the design team closely to create advertising collateral's across Newspapers , Magazines, Radio and the internet - Maintain Top Guest relations & all Public Relations activities