• Monitoring economic trends and market dynamics; elaborating reports, studies and ad hoc analysis; • supporting the activities of associated companies, providing analysis and reports useful to elaborate strategic plans and to define operational projects; • evaluating uniformity, consistency and "style" of the information to be communicated to the various internal and external stakeholders, finalizing the presentation to specific purposes; • elaborating the Modern Retail Sustainability Report; • project management and working groups coordination.

Supporting General Management and subsidiaries for the evaluation of Group development opportunities, through the analysis and synthesis of information, production and discussion of regular or ad-hoc reports.Remit focusing on three key areas: - MARKET • analyzing the development of market structure, competitive dynamics and key drivers; • forecasting consumption; • performing benchmarking studies on key competitors; • proactive support for the development of the Strategic Plan, the annual budget and its regular updates, and the impairment test;- PRODUCT/SERVICE PORTFOLIO • defining of the business plan during the launch of innovative/special products; • addressing key strategic marketing issues at Group level;- COMMERCIAL POLICIES • assessing the company’s performance, elaborating sales KPIs and metrics, identifying opportunities and threats, creating reports; • evaluating consumer behaviour; • participating in the “Customer Value Project” (the annual Customer Satisfaction Survey the implementation of local CRM systems); • participating in activities organized by cement-industry associations and organizations (AITEC, CEMBUREAU, CRESME).

Based in the New Products and Applications Marketing Department. I defined sector insights in order to identify the potential market for the new products developed by Group laboratories and to detect market gaps for new products/services by Italcementi.Main activities including:• studying market dynamics, monitoring “construction practices” development and competitive dynamics to identify opportunities for new products and applications;• assisting subsidiaries for elaborating customer insights;• supporting the department and subsidiaries for defining the business plan.

• Assessing the markets of interest for the Group, including an overview of the local background, present and future demand for cement, the competitive scenario, the buying process, and the main market drivers; • developing forecasts relating to consumption, production capacity developments and trading flows

• Supporting internal clients for the definition of marketing research needs;• organizing and coordinating quantitative and qualitative analysis, usually with the support of external research firms;• analysing sector and product trends starting from Nielsen and IMS data.

• Coverage analysis, i.e. the comparison of Nielsen data with client company figures;• supporting the Sales Department with statistical analysis;• preparing routine reports on markets trends.

• Teaching Assistant for the “Statistics I” course • Member of work groups for the “Evaluation of the Research and University System”