Develop and execute the brand's strategic vision and mission.Identify and collaborate with small designers and artists, nurturing partnerships.Oversee product curation, ensuring innovation, quality, and sustainability.Lead marketing and community-building efforts to engage a diverse audience.Drive business development by exploring opportunities for expansion and impact.Manage operational aspects, financial planning, and team growth.D2C and B2B sales.

Work with clients nationwide to capture lifestyle, brand, portrait, and wedding photography.

Efficiently oversaw Shopify inventory, ensuring accurate product listings and stock-level maintenance.Coordinated and assisted in marketing campaigns, demonstrating expertise in planning, execution and content creation.Facilitated B2B and DTC order processes, ensuring seamless transactions and fostering strong business-client relationships.