Annalisa Damley Email & Phone Number

Miami, Fl, Us

Miami/Fort Lauderdale Area

►Utilize my strong customer service skills to develop and grow Miami Book Fair's FRIENDS of the Fair membership program. ►Serve as the point person for the FRIENDS - respond to all inquiries, cultivate positive individual relationships, troubleshoot challenges as they arise.►Oversee the FRIENDS of the Fair day-to-day monitoring and data management.►Help plan and coordinate several FRIENDS of the Fair and Major Gifts events throughout the year.►Assist with the promotion and expansion of the FRIENDS of the Fair membership program.►Research and identify new target groups for FRIENDS of the Fair membership.

Miami, Florida

Miami/Fort Lauderdale Area

As a Board Member, I drove development of promotional items, facilitated communication among the board, and actively represented the board’s interests at Miami’s Upper Eastside community meetings and events. Role Highlights Include:►My community relations and promotional efforts helped to position Biscayne Boulevard as the premiere shopping/entertainment destination in the area.►I increased membership among Biscayne Boulevard businesses after leading outreach to expand awareness of our organization and the benefits it provided to business owners.►Sought to address concerns of Biscayne Boulevard businesses via a partnership with the City of Miami Upper Eastside NET office team.

Miami/Fort Lauderdale Area

Wrote article for Terranova Trends Magazine exploring emerging trend in growth of food halls (versus food courts) across Miami.

Miami/Fort Lauderdale Area

Sold pop-up shops to area business for Miami Fashion Week.

Miami/Fort Lauderdale Area

Led national ad sales to increase revenue at one of Florida’s largest newspapers, conducting industry research to create compelling sales presentations. Continually sought to differentiate publication by introducing key marketing solutions aligned directly with advertisers’ needs and developing fliers containing powerful research data for sales staff. Actively tracked sales performance, strategizing on growth opportunities and developing comprehensive plans to guide sales team.►Increased revenue by targeting small businesses. Developed/launched special sections focused on travel that provided opportunities for small businesses to advertise.►Drove new revenue streams that significantly increased travel division revenue. Developed/nurtured relationships with key advertisers and alerted them of advertisement opportunities in themed Sunday Travel sections. ►Led strategy development to secure ads for a new partnership, trained sales team, and created client presentations.►Promoted launch of new luxury magazines that increased sales to high-end advertisers, led cross-functional meetings to support launch. Developed layout, imagery, and look of a media kit; compiled marketing statistics.►Served as key company representative at variety of business-to-business events; organized promotional/special events, networked with advertisers, and hosted receptions. ►Developed/implemented work-place learning plan to train student intern on various aspects of newspaper advertising, including writing skills, problem solving, and daily advertising functions.►3-time Advertising Sales Support Professional Outstanding Contributor; earned Summer Internship Program Award from Miami-Dade County Public Schools.

New York, Ny

Broadened advertising category base via compilation of survey results providing in-depth look at readers; developed strategic plan to grow advertising. Maximized reach to target consumers, identifying likely subscribers from existing database.

New York, Ny

Increased revenue 30% and secured new business in Northeast/Midwest after demonstrating effectiveness of subscriber studies via cold calls to potential clients.

New York, Ny

Developed strategies to counteract sales obstacles during a period of marked circulation decreases and increasing magazine category competition. Executed effective and innovative presentations for a wide range of accounts: automotive, food, apparel, beauty, pharmaceuticals and technology. Interpreted research data to create sales and promotion materials for the sales team.

New York, Ny

Analyzed subscriber studies and syndicated research. Disseminated competitive data to aggressively position Conde Nast publications in a crowded market. Monitored Census Bureau date and general market trends.

Bachelor'S Degree, Business Studies/Tourism

Spanish Language And Literature

Marketing Research