Annalisa Di Pierro Email & Phone Number

Milano, Lombardia, Italia

Promotional & Visibility activities for premium brands Ichnusa and Birra Moretti in the HoReCa market • From the strategy to the activation plan across the Italian market in the right sub channels • Tracking results to reach the quantitative objectives as growth for brands/sub channels • Ensure consistency among Marketing and Trade Marketing strategies with specific sales objectives • Define sales arguments, catalogues and other tools to support new products launches • Constant follow up with the field forces to improve activities even during the implementation • Always looking at competition and beverage market’s trends

Trade Marketing On Trade for the full brand portfolio of Fratelli Branca Distillerie, including owned and distributed products • Develop promotional calendars together with the Sales department • Analyze and evaluate ROI performance and effectiveness of trade marketing initiatives • Manage agencies through ad hoc brief for POS productions, activation mechanics, incentive mechanics, events, brand building activities • Manage activations in relevant national and international trade exhibitions, third-party events and flagship outlets • Budgeting trade marketing initiatives with A&P spending • Support Export Managers with Trade Marketing initiatives • Coordinate Field Marketing Structure with focus on HoReCa outlets

Milano, Italia

Execute and adapt the international marketing guidelines according to the market needs • Drive Brand Awareness and Consumption • Built and maintain relationships with suppliers and creative agencies to bring out Consumer Initiatives (as Consideration-Image,Trial,Product Offer) • Coordinate the Sales Support at Red Bull Branded Events • Peer to the national Red Bull Marketing Team • National Admin of Red Bull Digital Posters (new Red Bull exclusive tool) • Support Key Account Management with trade marketing initiatives as dedicated POS materials, events, tailormade outlets' activations for bigger clients

Milano, Italia

Coordinate On Premise dept.(63 pax) • Country Manager Assistant • Organize National meetings • Support International Meetings&Initiatives in Italy • Smart Budget administration and Optimize Expenditures (work closely with Finance) • Manage POS Materials for availability on time (work closely with Operations) • Back Office tasks • Oversee Invoicing System • National Training Admin (Art of Musketeering Training Program) • Support at Red Bull National Events (i.e. hospitality area)

Milano, Italia

Focus on Clients & Industry Drivers • Create and execute top customers luxury incentives as a reward for target sell-out or increased collaboration • Industry Services (tailormade Dj booth, bar counter, serving tools, Dj booking, Djs/Venues’ Awareness service) • Bar Staff Fidelity Program with training session, bar staff games, barman schools’ initiatives and trade press articles

Milano, Italia

Sales Analysis of 52 stores EMEA • Daily Sales Report for the Management • Competitors’ Analysis (among Kering Group) • Customer Relationship Management Analyis

Dublino

Provide administrative support to the organization, focus on financial and insurance products • Back Office • Customer Service • Relationship with Insurance Companies • Organize Meetings Clients/Brokers • Update of Clients’ database (references available)