Annalisa Di Pierro Email & Phone Number

Milano, Lombardia, Italia

• Promotional & Visibility activities for premium brands Ichnusa and Birra Moretti in the HoReCa market
• From the strategy to the activation plan across the Italian market in the right sub channels
• Tracking results to reach the quantitative objectives as growth for brands/sub channels
• Ensure consistency among Marketing and Trade Marketing strategies with specific sales objectives
• Define sales arguments, catalogues and other tools to support new products launches
• Constant follow up with the field forces to improve activities even during the implementation

• Trade Marketing On Trade for the full brand portfolio of Fratelli Branca Distillerie, including owned and distributed products
• Develop promotional calendars together with the Sales department
• Analyze and evaluate ROI performance and effectiveness of trade marketing initiatives
• Manage agencies through ad hoc brief for POS productions, activation mechanics, incentive mechanics, events, brand building activities
• Manage activations in relevant national and international trade exhibitions, third-party events and flagship outlets
• Budgeting trade marketing initiatives with A&P spending

Milano, Italia

• Execute and adapt the international marketing guidelines according to the market needs
• Drive Brand Awareness and Consumption
• Built and maintain relationships with suppliers and creative agencies to bring out Consumer Initiatives (as Consideration-Image,Trial,Product Offer)
• Coordinate the Sales Support at Red Bull Branded Events
• Peer to the national Red Bull Marketing Team
• National Admin of Red Bull Digital Posters (new Red Bull exclusive tool)

Milano, Italia

• Coordinate On Premise dept.(63 pax)
• Country Manager Assistant
• Organize National meetings
• Support International Meetings&Initiatives in Italy
• Smart Budget administration and Optimize Expenditures (work closely with Finance)
• Manage POS Materials for availability on time (work closely with Operations)

Milano, Italia

• Focus on Clients & Industry Drivers
• Create and execute top customers luxury incentives as a reward for target sell-out or increased collaboration
• Industry Services (tailormade Dj booth, bar counter, serving tools, Dj booking, Djs/Venues’ Awareness service)
• Bar Staff Fidelity Program with training session, bar staff games, barman schools’ initiatives and trade press articles

Milano, Italia

• Sales Analysis of 52 stores EMEA
• Daily Sales Report for the Management
• Competitors’ Analysis (among Kering Group)
• Customer Relationship Management Analyis

Dublino

• Provide administrative support to the organization, focus on financial and insurance products
• Back Office
• Customer Service
• Relationship with Insurance Companies
• Organize Meetings Clients/Brokers
• Update of Clients’ database (references available)