I am passionate about inspiring others to rethink their relationship with clothing through hands-on workshops, classes, and carefully curated products. My goal is to empower individuals to make conscious, thoughtful choices that reflect their values and redefine their approach to fashion. At the heart of my work is a belief: when we change how we buy and care for our clothing, we change how we value it—and ourselves. This ethos drives every product I offer and every class I teach, fostering creativity, empowerment, and a sustainable approach to style.

I write all the content for Comfortable Wardrobe. The blog is an ongoing collection of my stories, memories, and most importantly, my wardrobe. I follow my favorite designers, who I feel are artists in their own right, as well as write about my visits to fashion exhibits around the world. All of this comes together in my sewing projects, which I will share more about as they take shape.

Manage and execute the marketing and communications strategy for the newly opened Museum of Evolution.

Work with Head of Department-IB Business Teacher to plan, organize and implement the ASM ReThink Fashion After School Activities (ASA), staff workshops and school community events and workshops. The goal is to encourage the ASM community to develop a deeper understanding of the fashion industry and the role we all play in it. Through our workshops, we teach skill sets that help contribute to a more sustainable industry, on a big and small scale, and that can involve everyone.

Successfully took charge of the Sylvanian Families and Aquabeads social media accounts, overseeing the growth of Facebook and Instagram. Devised and executed social media content plans to effectively engage specified target audiences and enhance brand awareness. Produced localized social media posts for all accounts and monitored social media comments, reactions, and shares, ensuring prompt and appropriate responses to maintain a positive online presence. Identified and shared pertinent content from retail partners and other collaborators, significantly amplifying our brand's visibility and reach. Collaborated closely with local retailers to successfully coordinate up to eight social media activities or promotions each month, aligning seamlessly with our brand's objectives and maximizing engagement.

From owning shares in multinational licensing agencies to working with with companies in the toy and licensing industry to establish their online presence and grow their network, through Møller Friis I have honed my skills within branding and marketing across many industries and areas of business. I worked with large and small companies to rethink and refocus their brand and sales strategy. The sole purpose of my work was to create a broader network for my clients and increase their footprint with relevant consumers.

Plus Licens is an independent licensing agency with its HQ in Stockholm and offices in Central Eastern Europe and Russia. The company has been in the licensing business for some time, having acquired top industry know how by introducing and building some of the world's leading brands in their markets. My focus is new business across multiple categories.

I was responsible for the implementation of a content and marketing strategy to further the success of the comfortablefood.com food blog. In partnership with the founder, we redefined the brand's identity online and worked with strategic and relevant partners to solidify a broader reach, as well as develop strong content. The blog was successfully sold in 2020.

My responsibilities were focused on managing and driving new business opportunities for our licensors across all merchandise categories, as well as all marketing initiatives for the company. I worked closely with our clients and partners to ensure business goals were met for both parties. While I specialized in toys, stationery and publishing, I had the pleasure of leading the sales team across all major merchandise categories, such as apparel, accessories, food & beverage, personal care and promotion. I was the lead client manager for Warner Bros., Activision and Mattel during my time at NLC and oversaw sales for our and top European football Clubs such as FC Barcelona, Manchester United, Real Madrid and AC Milan. Most recently, I lead NLC's expansion into the Benelux region in 2014 with the Warner Bros. brands.

MELC was a combination of two energetic licensing agencies with highly experienced and enthusiastic employees from NLC and Shooting Stars. The combination of strong capabilities from both companies was able to secure a strong sales team in market, the best in licensee across the region and effective licensor management and collaboration.

Responsible for management of the company’s merger with our Eastern European counterpart, EEMC, increasing our reach from being Nordic to Nordic and Eastern Europe and our team from nine to 27 employees. Serve as liaison with key accounts, both licensors and licensees. Lead the financial management, business strategy and personnel development to reach company goals and ensure a successful merger and ongoing business.

Responsible for management of licensing department, including the brand management team, licensors/external clients and corresponding budgets. Led the team in developing marketing and licensing strategies that meet the needs of our major clients such as MGA Entertainment, Hasbro, HIT Entertainment, Entertainment Rights, American Greetings, MGM, Sony, etc.

Managed and sold merchandising rights in partnership with the rights holders such as Hasbro, Nelvana, MGA Entertainment, Viacom, MTV/Nickelodeon, etc., to develop merchandise programs for pre-school, kid and tween/teen markets in the Nordic region of Europe. Worked with partners in Europe to develop products that represent each brand's core values, such as Bratz, Beyblade, Duel Masters, Babar, etc., and help to promote their presence in the market.

Assisted four Disney product category managers with daily office tasks. Managed the distribution of Disney style guides to Nordic licensees, including developing a database to track delivery and receipt. Translation projects from Danish to English. Worked with database developer to create reports for external clients, based on our partners needs. Helped to develop, redesign and digitize each category’s Product Manuals.

Manage the technical and creative development of interactive project for clients such as Altoids, McDonald's, Coca-Cola, Hallmark and Kellogg's. Assist in the development of internal processes to enhance both internal and external communications.Click here to see my chemistri portfolio.

Assisted in starting up BladesEdge interactive division, a sister company of Blades & Associates. Played a number of key roles within the company, such as strategic planning, client service, user interface and creative development, programming oversight, website production and QA/testing.Click here to see my BladesEdge portfolio.

Contributed to planning meetings, helped to strengthen relationships with clients such as American Express Incentive Services, NationsRent, Kansas City Power and Light and Commerce Bank, providing general account service, media relations and art production. Developed and implemented promotion and media relations plan pro bono for annual art auction to raise money for Rick's Place, a not-for-profit educational, professional and financial resource center for the local advertising and creative community.