Experienced and successful business leader with over 20 years of expertise in driving and growing the commercial success of Fintech/SaaS companies globally. Proven track record in scaling up B2B SaaS players by leveraging her unique blend of leadership, social skills, exceptional market and business knowledge, and technical background.Passionate about growing businesses and serving clients, Annalisa has the ability to translate technical features and products into compelling business propositions and go-to-market strategies. She has successfully established, led and coached the teams and operations needed to replicate sales, scale and accelerate growth for multiple SaaS vendors.Directly involved in sales and investment processes while working for Fintech vendors and consulting with VC and PE firms as a market expert.