Agile digital specialist proficient in developing and executing robust digital strategies. Leverage data-driven insights for informed decision-making and foster innovation. Collaborate cross-functionally, manage projects, and optimize campaigns for exceptional results.Key Responsibilities:• Develop and execute robust digital strategies aligned with business objectives, leveraging agile methodologies for adaptive planning and delivery.• Analyse digital performance data, provide actionable insights for continuous improvement through agile decision-making.• Coordinate cross-functional teams, fostering collaboration and leveraging strengths for successful project outcomes.• Focus on delivering value to customers, enhancing their experience and satisfaction through innovative approaches.• Utilise in-depth data analysis skills to extract valuable insights for data-driven marketing strategies and optimise campaign performance.• Lead projects from initiation to completion, ensuring efficient resource allocation, timely delivery, and effective communication.Seamlessly navigate between strategic perspectives and detailed problem-solving with attention to detail and quality outcomes.• Embrace emerging technologies like AI to drive innovation and enhance product capabilities, creating impactful solutions.• Apply Agile methodologies and practices for efficient and transparent workflows, promoting adaptability and effective team communication.• Prepare and execute engaging email marketing campaigns, continuously refining through agile experimentation.• Contribute to digital channel planning and scheduling aligned with marketing and sales calendars.• Collaborate with media agencies, ensuring accurate specifications and timely asset delivery with agile project management principles.

Passionate about driving digital success, I collaborated closely with client teams to maximise digital activities and deliver exceptional results. I bring expertise in managing budgets, executing seamless campaigns, leveraging data-driven insights, and continuously improving performance.Key Responsibilities:• Worked directly with client teams to maximize the impact of digital activities, driving brand awareness, engagement, and conversions.• Accurately managed approved budgets, ensuring transparency, highlighting any issues or discrepancies, and managing cost and billing effectively.• Collaborated closely with cross-functional teams to ensure alignment and seamless execution of digital campaigns, fostering strong relationships and driving campaign success.• Leveraged data-driven insights to inform strategic decisions, optimize campaign performance, and drive continuous improvement, delivering measurable results.• Conducted comprehensive market research and competitive analysis to identify trends, customer needs, and opportunities for product enhancements.• Demonstrated strong problem-solving skills and adaptability in addressing technical and operational challenges during campaign execution, ensuring smooth campaign delivery.• Obtained industry certifications, including Google Partners, DCM, Google Analytics, and Facebook Blueprint, showcasing a commitment to staying up-to-date with the latest digital marketing practices.

Social Media and Digital Specialist with a proven track record in driving growth and engagement. Skilled in e-commerce, digital marketing, and influencer strategies.Key Responsibilities:• Updated and managed content on Syrene and Asta Supreme's e-commerce platforms.• Generated e-commerce traffic through data analysis and user experience optimisation.• Planned and executed digital marketing campaigns, including email marketing.• Designed and implemented social media strategy across platforms.• Produced quarterly digital reports encompassing social media coverage and e-commerce statistics.• Utilised data analysis to optimise e-commerce performance.• Monitored and analysed site analytics, leveraging insights for data-driven decisions.• Planned and executed successful digital marketing campaigns.• Produced quarterly digital reports with key focuses and recommendations.• Coordinated events and managed relationships with influencers for impactful collaborations.

As a freelance Social Media Specialist, I had the privilege of collaborating with Proppy, a leading real estate company revolutionising the property market in New Zealand. Proppy offers a smarter way to buy and sell real estate, empowering individuals through online auctions and negotiations.Key Responsibilities:• Developed and executed a comprehensive social media strategy aligned with Proppy's brand positioning and objectives.• Curated engaging and compelling content for social media platforms, showcasing properties for sale and promoting Proppy's innovative online services.• Managed Proppy's social media accounts, including Facebook, Instagram, and LinkedIn, ensuring consistent brand messaging and timely responses to inquiries.• Fostered active community engagement by interacting with followers, addressing queries, and building relationships with the audience.• Monitored social media analytics, tracked key performance indicators (KPIs), and generated insightful reports to evaluate the effectiveness of campaigns and optimise future strategies.• Collaborated closely with Proppy's marketing and sales teams to align social media efforts with broader marketing initiatives, ensuring integrated and impactful campaigns.• Stayed abreast of industry trends, emerging platforms, and best practices in social media marketing for the real estate sector.• Provided strategic recommendations to enhance Proppy's social media presence, improve user experience, and drive conversion rates.

Marketing Associate with a track record of driving growth and enhancing brand visibility. Skilled in managing social media channels, analysing metrics, creating compelling content, designing websites, and executing marketing campaigns. Let's connect and discuss how my expertise can contribute to your marketing success.Key Responsibilities:• Managed and optimised social media channels (Facebook, Instagram, LinkedIn, Pinterest, Google+, YouTube) to build brand awareness and engage target audiences.• Conducted data analysis using Google Analytics and Google Ads to measure campaign performance, identify trends, and make data-driven recommendations.• Created engaging content, including blog articles, social media posts, images, videos, and GIFs, to drive audience engagement and increase brand loyalty.• Developed and executed marketing campaigns across various channels, ensuring consistent messaging and timely delivery.• Collaborated with cross-functional teams to plan and coordinate marketing initiatives, ensuring alignment with brand guidelines and business objectives.• Monitored and responded to customer inquiries and comments on social media platforms, maintaining a positive brand image and fostering customer loyalty.• Designed and maintained websites, optimising user experience, and ensuring brand consistency across all digital touch-points.• Conducted market research and competitor analysis to identify market trends, consumer preferences, and opportunities for brand differentiation.• Prepared marketing reports and presentations, summarising campaign performance, key insights, and recommendations for continuous improvement.