• Proactively identified and engaged 200+ potential app advertisers to drive User Acquisition & Growth campaigns through CPI & CPA models, increasing revenue by 40%• Delivered end-to-end account management services, from onboarding to daily communication, ensuring clients’ KPIs and ROAS were consistently met or exceeded• Successfully managed high-profile accounts including Alibaba, Amazon, and HBO Max, resulting in a 35% growth in client portfolio and enhanced brand partnerships

OTRURA, winner of the 2021 L’Oréal Award for Best Collection, is an independent luxury fashion brand based in Spain. The brand philosophy is rooted in craftsmanship excellence and sustainability.• Designed and implemented BD & Commercial plans, promoting long-term value D2C relationships and closing our very first retail accounts in the SS24 season • Initiated strategic process changes that synched the brand with the industry cycle and positioned leading luxury retailers in the buying stage for SS24 - FW24• Member of the Board of Directors, responsible for defining business growth strategies and setting revenue targets and budgets• Managed key milestone launches: brand e-commerce, NYFW SS24 fashion show, and SoHo retail pop-up• Developed the agency partner network and led branding for strategic growth markets - NYC and Paris

Conceptualized and built the B2B and B2C event marketing strategy for the Spain market launch of Alibaba's strategic new e-commerce platform focused on beauty, fashion, and lifestyle categories.

• Designed AliExpress Spain content creator ecosystem, a key pillar in the company's global social commerce strategy, supervising 6 direct reports• Directed the platform's influencer program, growing it to +1k creators and +3k collaborations, and +35% brand exposure YoY

• Shaped the social media and influencer marketing strategy across key channels, achieving 2.5M combined social media followers for AliExpress Spain• Implemented localization and brand re-positioning across always-on social and 12+ integrated marketing campaigns• Highlights: 2 x Twitter #1 trend topic generation and integrated campaign management with Spanish celebrities Cristina Pedroche and Ona Carbonell• Delivered digital campaign analytics and social listening insights

LGN is a social media performance platform that helps brands manage their social and influencer marketing campaigns all in one place. Clients include Estée Lauder, ISDIN, Salvatore Ferragamo, Diesel, Samsonite, and Inditex.• Managed SaaS sales pipelines for France and Benelux, personally closing Samsonite Group (Europe division)• Built strong client relationships, leading to 95% key account retention• Managed go-to-market for new SaaS product launches and led their implementation across multiple work streams and teams, reporting directly to the CEO

• Responsible for new business growth in France and Benelux regions• Managed complex SaaS sales cycles, including contract negotiations with the client's legal and business teams, implementing upselling and account nurturing strategies• Researched and monitored social media and digital marketing best practices and trends, making recommendations for new SaaS product feature development

LAV/K is a direct-to-consumer fashion startup focused on premium women’s swimwear. Designed in Toronto and manufactured in Barcelona, the brand is inspired by Mediterranean culture and active lifestyle. My business partner and I co-founded the company when we identified a market gap in fashion swimwear for curvier women looking for a comfort fit and support, while staying on trend.My core responsibilities:• Designed seasonal collections, sourced suppliers and managed R&D and production • Defined the marketing and communication strategy to support key brand development goals• Built the business plan and pitched it to prospective investors to raise equity

TIFF is one of the largest publicly attended film festivals in the world. It's a not-for-profit cultural organization with a mission to transform the way people see the world through film. The annual content program includes festivals, lectures, and a variety of private and public events for its members and film industry insiders. I had the privilege to participate in the development and execution of on-site events to grow member loyalty and brand equity.

As a student volunteer, I combined my studies in BCom with a part-time role in external relations management and event planning for the UofT Economics Council. I coordinated finance industry forums and career coaching, ensuring the participation of Canadian banking industry leaders, including BMO and TD.