Anna Lisa Raya Email & Phone Number

Los Angeles, CA, US

Greater Los Angeles Area

• Apply journalistic lens to marketing and communications strategy, including crisis communications, for small, private art and design college in Los Angeles against the backdrop of the COVID-19 pandemic and the national.
• Interact with students, faculty, staff, and administration to surface short- and long-form content across media—web, print, social, video—that tells the "Otis story" in a way that appeals to a range of audience.
• Interact with students, faculty, staff, and administration to surface short- and long-form content across media—web, print, social, video—that tells the "Otis story" in a way that appeals to a range of audience.
• Conceptualize and edit biannual issues of Otis College’s alumnx and friends digital magazine, GRID at Otis College (grid.otis.edu), honing an editorial mix of timely and legacy-driven features, profiles, and interviews.
• Created narrative for annual campaign (https://bit.ly/3d87AVQ) that combined Otis College’s 100-year history with pandemic-related needs among students, faculty, and staff. Show less

Los Angeles, CA

• Worked with Vanity Fair’s digital editorial team to conceptualize and launch the quarterly publication, Awards Extra!, which generated $3.5 million in new ad revenue in its first year.
• Utilized keen news judgment to develop, decide and delegate story assignments to a team of four film and TV writers based in Vanity Fair’s Los Angeles office.
• Creative agility allowed for rapid pivoting between editing features and columns in the magazine, 5-10 online posts a week, 5-10 stories in… Show more
• Creative agility allowed for rapid pivoting between editing features and columns in the magazine, 5-10 online posts a week, 5-10 stories in Awards Extra!, and the entertainment newsletter, HWD Weekly.
• Applied SEO-best practices and analytics data to craft catchy headlines and publish stories on Vanity Fair’s website and Twitter and Facebook accounts.
• Worked cross-functionally between editorial, photography and video departments to execute Awards Extra! Emmy portfolios (https://bit.ly/2IiVxo9 and https://bit.ly/2XjWFOK). Show less

Los Angeles, CA

• Managed editorial planning for 15 awards-themed special issues a year, as well as regular awards sections in this weekly entertainment news magazine.
• Recruited and led a team of writers, as well as designers, photo editors and copy editors in executing timely, creative and premium awards content.
• Leveraged long-standing relationships with talent and studio publicists to secure the cooperation of Oprah Winfrey, Jennifer Lopez, Reese Witherspoon, Lin-Manuel Miranda, Donald Glover… Show more
• Leveraged long-standing relationships with talent and studio publicists to secure the cooperation of Oprah Winfrey, Jennifer Lopez, Reese Witherspoon, Lin-Manuel Miranda, Donald Glover, Nicole Kidman, Issa Rae and many.
• Coordinated THR’s annual “Supporting Class Photo” with over 30 actors and actresses, among them Jennifer Hudson, Lena Waithe, Rose Byrne, Louie Anderson, Joseph Fiennes, John Leguizamo, Ali Wong, Jon Bernthal, Aubrey.
• Helped launch the “Meet an Emmy Nominee” video series on Facebook Live.

Greater Los Angeles Area

• Assumed creative responsibility for Deadline’s awards magazine, Awardsline, after staff downsizes. Streamlined commissioning of freelance writing and photography assignments to reduce editorial per-issue budgets by.
• Conducted interviews with actors and filmmakers, researched and wrote entertainment stories and developed information graphics about awards season trends.
• Consulted design director and product development team on the re-launched Awards vertical on… Show more
• Consulted design director and product development team on the re-launched Awards vertical on Deadline’s website. Drafted wireframes and punch lists to improve the vertical’s functionality and user interface.
• Employed web analytics and SEO knowledge to increase awards-related content to more than 10% of Deadline’s daily web traffic.
• Expanded Deadline’s presence at the Toronto, Sundance and Tribeca film festivals with the creation of Deadline Studios, where talent was captured for video and digital media.

Piscataway, NJ

• Advised designer and developer on the website for the Latino Information Network @ Rutgers, which aggregated scholarly content produced by Rutgers University faculty. Relied on mockups, wireframes and A/B testing to.
• Facilitated synchronous push of content onto LIN@R’s social media channels, as well as RUcore, Rutgers’ institutional repository.
• Prepared search, index and metadata schemas, as well as analytics tools, to examine online behavior and ensure… Show more
• Prepared search, index and metadata schemas, as well as analytics tools, to examine online behavior and ensure user-friendly information retrieval. Show less

Ridgewood, NJ

• Served a community of over 25,000 residents in Ridgewood, NJ for two years as a cross-functional assistant in a public library that had an annual operating budget of $2.7 million.
• Answered adult reference queries by consulting online resources and databases, as well as physical materials. Evaluated information needs and digital literacy of patrons and taught research techniques, information.
• Implemented IT solutions–software upgrades,… Show more
• Implemented IT solutions–software upgrades, Internet security, hardware replacement—to ensure that over 50 public, staff and OPAC computers functioned consistently.
• Advised on Ridgewood Public Library’s website redesign.
• Worked on the circulation desk and handled charging in and out of materials, as well as fine and fee collection. Weeded medical reference section, re-catalogued children’s non-fiction, and processed materials for.

Greater Los Angeles Area

• Recruited by this start-up magazine to hone Tu Ciudad’s editorial voice with imaginative content that served and appealed to a broad Latinx community in Los Angeles.
• Creative brainstorms with staff writers and editors led to franchise editorial packages, “Hip Hot Now,” “Best of Latino L.A.” and “Sex y L.A.”
• Assisted staff and freelance writers with ideation, research and development of stories on a range of entertainment, travel, food, fashion and design topics.
• Wrote… Show more
• Wrote monthly style column, as well as story heds, deks and photo captions.
• Executed marketing-driven initiatives with the sales team, such as a Nike World Cup soccer advertorial and a special design issue. Show less

Greater Los Angeles Area

• Hired by this trade newspaper to add a consumer voice to its special reports department.
• Edited sections on awards, event planning, costume design and philanthropy. Success ledto appointment to the team that launched VLife Magazine, which was heralded at inception and received numerous design and editorial.
• Helped create VLife’s editorial mix of travel, art, architecture, fashion and other lifestyle topics as they related to an entertainment industry readership. Launched… Show more
• Helped create VLife’s editorial mix of travel, art, architecture, fashion and other lifestyle topics as they related to an entertainment industry readership. Launched the oversized glossy in one month’s time with a.
• Coordinated schedules, deadlines and copy flow, and edited and proofread content produced by three staff editors.
• Recruited and managed team of freelance writers, to whom cover stories, think pieces and special sections highlighting fashion and travel were assigned. Show less

Greater Los Angeles Area

• Introduced boutique color cosmetics line, Wink Beauty, to the prestige beauty market, generating sales in over 30 boutiques, including Nordstroms, and an appearance on QVC.
• Handled product R&D with overseas manufacturers in Asia, as well as public relations and marketing with graphic and web designers.
• Created Wink Beauty’s genesis story around my and my co-founder’s personal narratives as working mothers and journalists, resulting in a profile in Latina magazine and press mentions… Show more
• Created Wink Beauty’s genesis story around my and my co-founder’s personal narratives as working mothers and journalists, resulting in a profile in Latina magazine and press mentions in WWD, Allure, Marie Claire and.

Greater Los Angeles Area

• Increased fashion and beauty content in these entertainment magazines, attracting newconsumer business for the marketing and advertising departments.
• Wrote articles about the convergence of fashion and costume design and increased theirfrequency from quarterly to monthly.
• Re-conceived the design and content of a column on Hollywood trends.
• Executed ideas for fashion stories and covers and helped stylists pull clothing, jewelry and accessories for photo shoots.

Greater Los Angeles Area

• Launched luxury lifestyle regional magazine, Angeleno, in six months.
• Researched, assigned, wrote, edited, photo edited and copy edited entertainment, travel,fashion, beauty, design, food, film, music, nightlife and personality stories.
• Oversaw fact-checking with editorial assistants and delegated responsibilities to seniorand assistant editors. Liased with editorial and art directors, who were based in Chicago.

Greater New York City Area

• Managed People magazine’s news bureau, a hub that coordinated story assignments and incoming reporting files among the editors, bureau chiefs, reporters and stringers who powered the then-3.4 million circulation weekly.
• Helped conceptualize and launch People magazine’s front-of-book news section, Scoop, testing several iterations in the dry-run phase leading up to its debut.
• Assigned, reported, wrote and fact-checked Scoop stories.
• Reported human interest and entertainment… Show more
• Reported human interest and entertainment stories for the New York bureau as a stringer. Show less

Ms, Magazine Journalism

Awarded the Richard T. Baker award for magazine writing

Mlis, Library And Information Science; Digital Libraries, 4.0

Ba, English

Activities and Societies: Acción Boricua, Chicano Caucus, Latino Heritage Month, Harlem Restoration Project, Mode Magazine, Women's.