Anna Clark Email & Phone Number

Pasadena, Ca, Us

Los Angeles County, California, United States

Responsible for developing annual digital strategies for Keck Medicine of USC, which include website, SEO, and social media based on prior year's learnings. Work closely with the Content Team, business segment leaders, and marketing and development teams to create and develop digital content calendars that integrate into broader communication plans and deliver business and marketing objectives and SEO needs. Additionally, manage all touchpoints on key website channels and partner with leads for SEM, email, and social media. Work with the Analytics Team and individual business segment leaders to identify key performance metrics and provide critical insights and recommendations for short- and longer-term optimizations to improve content performance. Furthermore, closely partner with the web development team to build, maintain, and optimize digital channels across all website properties and adopt user experience best practices to improve website conversions. Finally, collaborate with a team of writers, editors, designers, and visual artists to create content such as articles, content pages, and landing pages that align with business goals, timelines, and web guidelines.

Los Angeles, California, United States

Develop and manage integrated marketing campaigns that support the university and president’s key initiatives. Collaborate closely with different schools, departments, and leadership in numerous projects. Lead strategic solutions to grow website, social, media, and email marketing engagement.

Remote

Responsible for meeting inquiry and application goals through all necessary channels such as paid media, web/UX, SEO, and organization partnerships. Develop roadmaps for marketing campaigns for all stages of the marketing funnel. Personalize marketing strategies to increase engagement and brand trust. Lead market research, analysis, and application. Build strong brand consistency and recognition on all materials and platforms. Develop creative and written content for multiple media channels. Collaborate with internal teams and vendors to execute campaigns.

Remote

Created university's overall marketing strategies for all the products while managing the Marketing and Business Development teams to achieve lead goals. Developed the marketing plan and utilized SEO, SEM, social, direct, and traditional marketing to reach business goals.

San Diego, Ca

Identified diverse media platforms with the aim of maximizing the impact of advertising campaigns.. Managed paid search, social advertising, and video campaigns within budget while monitoring campaign performance. Prepared and discussed monthly/quarterly strategic reports including analysis, insights, and compelling recommendations for clients.

Greater Los Angeles Area

Developed an overall marketing campaign that included digital and traditional media for each unique client. Planned and executed media strategies that met the client's goals. Utilized DoubleClick Campaign Manager, Google AdWords, Google Analytics, and C3 to review campaign performance.

Santa Monica, Ca

Managed creative assets and marketing collaterals for Honda and Acura dealers. Assisted in the development of sales training materials. Routed copy decks, created shot lists, selected talents, and reviewed final products.

Bachelor Of Science (Bs), Marketing

Master'S Degree, Education

Education record

Bachelor'S Degree, Business Administration And Management, General