• Led and managed the Global Women’s retail brand team with specific emphasis on product storytelling through Bra's /Tights and Footwear as well as key tentpole moments leading up to the World Cup 2019.• Led x-category stores team across Women’s/Global Football and Kids to deliver one holistic World Cup 2019 retail brand plan which ultimately fed into broader Nike Direct strategic plan for this key moment.• Focused on innovation through our key products and aligned services accordingly through personalization and Bra Fitting experiences across the globe.• Worked with digital product team on the launch of the updated Bra Fitting app.• Led the body of work related to the evolved footwear walls, taking into consideration consumer journey touch points and data signals. This began as a stores strategy for piloting purposes, with the intent of applying same principles to digital channels as well.• Collaborated with functional experts around providing ongoing consumer/marketplace insights, observations, and platform engagement with digital team to inform cohesive retail storytelling strategies.• Worked x-functionally and x-categorically to create and evolve the “Shape The Future” long term consumer concept focused on Bra's and with the addition of Tights.• Worked upstream in the process to deliver insights into a full consumer/member engagement model; Product/Activity/Community and Content with a streamlined handover to seasonal brand team closer to execution.• Influenced product positioning, naming and journeys by creating a framework across all support systems.• Developed a dynamic playbook for both Sports Bras & Tights experiences focused on the following key pillars; product, styling, education, services, training with a strong emphasis on both digital and physical destinations within Nike Direct and balance of marketplace.

Moving to the global team from a geography and working on yet another World Cup, this time Russia (2018), working on a true O2O consumer experience, launching jersey shops, key services as well as implementing new strategies for new Football footwear walls that was implemented around the globe.• Delivered category storytelling and strategies that fueled omni-channel consumer experiences in the Nike Direct stores specific to innovation storytelling moments as well as key sporting moments.• Built a long term retail brand strategic plan that began 6 months before the tournament and sustained with new innovations and footwear walls thereafter with learnings and action plan leading up to the Women's World Cup in 2019.• Collaborated with digital brand to deliver the One Football NCX focused on a holistic experience for the consumer, led by product, service and environment.• Connected digital experiences around Player Direct (athlete assortments) and Jersey Shop (customization) came to life in stores with true O2O in mind.• Elevated services like customization, were scaled for all door formats as well as trialing/try-on in order to meet various sized stores across the globe.• Worked on and delivered a Football Wall toolkit for the globe for Nike Direct stores and partnered with EMEA team while they applied and delivered same strategies for multi brand partners.• Strong x-functional collaboration from other functions in order to meet retail specific needs and ensuring an ongoing feedback loop.• Refined and edited global tools to power geographies where it mattered most in their specific markets.

• Leveraged prior experience from South African territory and led Retail Brand category strategies across Football, Nike Sportswear, followed by Women’s and Running.• Worked with retail brand teams across the world in 9 territories (Brasil/Mexico/SOCO/Latin Partners/Korea/Southeast Asia, India, Pacific and Africa)• Transformed Copacabana after World Cup from a full Football/Soccer door to a Kicks Lounge concept on the 1st floor while keeping football on the 2nd. Key focus for the concept was around lifestyle services focused on the sneaker obsessed. This reset proved to be very profitable for both categories.• Led a Connect First strategy which focused on building the foundation of the store first re:messaging, specifically on the footwear and product walls. Delivered the fundamentals of retail brand led by assortment and elevated service. Scaled innovation storytelling to all levels of doors within the geography and developed a playbook for the territories.• Led an initiative called Brand Voice @retail on behalf of the geography which involved working with global team and adapting materials and fixture systems specific to our geo. • Supported the Nike+ Run Cubs across 7 cities across the world (Jakarta/Sydney/Lima/Manila/Bogota/Mumbai and Johannesburg which included working with digital tech in order to link cities to the live net tool as well as establishing community areas with branding and Trial Run elements.• Worked closely with Visual Display Design teams for all new store openings, particularly Nike Copa, Ipanema, Gangnam (Korea) and Buenos Aires.

• Led the Retail Brand, Product Presentation and EKIN team for the territory ranging of +10 people.• Obsessed consumer connection at retail, with exciting and compelling retail brand initiatives aligned with the integrated sales and marketing strategy.• Managed the Retail Brand Presentation Budget (Demand Creation) as well as retailer development budgets.• Influenced the Brand Marketing Strategic plan as it related to Retail Marketing's role supporting the business growth consistently.• Developed integrated retail calendars for Nike stores (NSP) and multi brand partners with objectives and measurable goals that focus on athletes, teams, and alignment of brand initiatives. Supported each initiative by looking at the consumer's shopping experience and how to further enhance it. (Traffic drivers, windows, walkways, product, sales associates, product presentation and education/Ekins).• Planned, coordinated all stores openings on the behalf of marketing with strong x-functional partnership.• Established Nike+ Run Clubs in key cities with a strong emphasis on services and experiences, led by our key door in Rosebank in Johannesburg and then were able to scale across the country and further strengthened Nike's running positioning in the market.• Developed a strong communication network within the NIKE matrix. Built partnerships with country office, field sales management, country Marketing [Brand] team and Emerging Markets Global team

• Led Product Presentation team for the territory consisting of 5 people.• Launched a digital version of visual merchandising tools that was easily distributed to outlying areas where resources were limited and ensured that all partners were effectively trained.• Led the World Cup 2010 PP plan consisting of strong support nationwide leading up to and during the tournament. This process was later used in other geos for future tournaments (Brasil 2014).• Worked with Marketing [Brand], retail and sales team to develop visual merchandising strategies for major accounts.• Collaborated with retail marketing function regarding seasonal graphic change-outs as well as the installation for new store openings, for the various initiatives.• Developed seasonal product flow strategies and assisted with assortment planning.• Analyzed sales data and reviewed historical sales information with sales team to better plan/forecast for future selling seasons as well as communicated trends related to visual merchandising to key accounts, sales, and brand management.