Anna-Maree Shaw Gaicd

Anna-Maree Shaw Gaicd Email and Phone Number

VP Future Students and Outreach @ Southern Cross University
Sydney, NSW, AU
Anna-Maree Shaw Gaicd's Location
Sydney, New South Wales, Australia, Australia
Anna-Maree Shaw Gaicd's Contact Details

Anna-Maree Shaw Gaicd work email

Anna-Maree Shaw Gaicd personal email

n/a
About Anna-Maree Shaw Gaicd

I am a Non-Executive Director and Chief Customer Officer with over 20 years of experience in delivering commercial results and innovating digital solutions across various sectors and markets. I challenge the conventions of customer engagement and drive a systemic transformational agenda that links transformative strategy to the day-to-day revenue, cost, and management of investment in the business.I have a world-class foundation in marketing strategy and a passion for the role of digital in improving customer experiences and sustainable revenue generation. I have delivered transformation programs in multiple sectors, including retail, financial services, travel, and higher education, to improve customer experiences and drive growth. I am an open, authentic, and approachable leader, respected for building collaborative, human cultures while driving change across complex systems. I hold a Master of Business Administration from Cranfield University and a GAICD from the Australian Institute of Company Directors.

Anna-Maree Shaw Gaicd's Current Company Details
Southern Cross University

Southern Cross University

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VP Future Students and Outreach
Sydney, NSW, AU
Website:
scu.edu.au
Employees:
2554
Anna-Maree Shaw Gaicd Work Experience Details
  • Southern Cross University
    Vp Future Students And Outreach
    Southern Cross University
    Sydney, Nsw, Au
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  • Southern Cross University
    Vp Future Students And Outreach
    Southern Cross University Nov 2023 - Present
    East Lismore, New South Wales, Au
    In the role of Vice President, Future Students and Outreach is member of the University’s Executive team, with responsibility for providing strategic leadership of the University’s Future Students and Outreach portfolio.The portfolio is responsible for the University’s student recruitment, marketing and communications functions, industry and community engagement, major projects, engaged learning, sustainability, campus services, alumni and philanthropy.
    View
  • Customer Dialogue
    Managing Director
    Customer Dialogue May 2017 - Present
    Brisbane City, Queensland, Au
    Customer Dialogue Consulting works with business leaders to build amazing customer experiences through loyalty programs, customer service, customer engagement and communications.Developed The University of Queensland's Customer (Student) experience program to support International and Domestic student acquisition.Previously I was on-site at Macquarie University building organisation wide digital capability. The Digital team is responsible for building the reach and impact of communications in University “owned” media channels. The team leads the web development for the whole university engaging all internal stakeholders with a clear vision and process and establishing a one-stop shop for digital advertising.
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  • Macadamias Australia
    Non Executive Director
    Macadamias Australia Nov 2021 - Present
    Bundaberg, Queensland, Au
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  • Harris Farm
    Chief Customer Officer
    Harris Farm Dec 2021 - Jul 2023
    Flemington, Nsw, Au
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  • Asda
    Chief Customer Officer
    Asda Jan 2020 - Dec 2020
    Leeds, West Yorkshire, Gb
    Asda Group Limited and Asda Financial Services Limited Company Director (under Walmart)Executive responsible for Asda and George Brands, Customer and Marketing Strategy, Digital Transformation Strategy and Delivery, Customer and Pricing Insights and Analytics, Media Relations, Corporate Affairs, Asda own-brand packaging, ESG Strategy and Governance of Asda Giving Committee along with the Asda Foundation.
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  • The University Of Queensland
    Head Of Marketing, Cx & Digital (Consulting)
    The University Of Queensland Aug 2018 - Dec 2019
    Brisbane, Queensland, Au
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  • Multicap Inc
    Non-Executive Director
    Multicap Inc Oct 2015 - Dec 2019
    Eight Mile Plains , Queensland, Au
    High needs disability organisation assisting, developing and empowering people since 1962 • We are a community of possibility in all ways and always. www.multicap.org.auClient Outcomes Committee Chair - The purpose of the Committee is to assist the Board in fulfilling its oversight responsibilities for the quality of service provided to clients, with the intention that Multicap achieves quality outcomes and high satisfaction with both clients and their parents/guardians.
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  • Michael Hill
    Global Chief Marketing Officer
    Michael Hill Jun 2016 - Apr 2017
    Cannon Hill, Queensland, Au
    Responsible with connecting customers with the Michael Hill and Emma & Roe Brands in Australia, and Michael Hill in New Zealand, Canada and the US Markets.
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  • Comparethemarket.Com.Au
    Marketing Director (Consulting)
    Comparethemarket.Com.Au Oct 2015 - Apr 2016
    Toowong, Queensland, Au
    We love to compare. We love our customers.Put simply, comparethemarket.com.au wants to empower all Australians with the information and confidence they need to find products that are best-suited to their individual requirements. We compare a wide range of categories across insurance, personal finance and utilities – from car insurance to credit cards and everything in between – with comparison tools that are simple enough for anyone to use, and powerful enough to help consumers find the best product for them.What’s more, our service is completely free to our customers.We're proud that we've attracted some of the brightest minds from countless different industries and are constantly innovating to make our service the very best it can be.
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  • Flight Centre
    Gm Paces (Product, Advertising, Customer Experience And Sales), Niche Retail Brands
    Flight Centre Jun 2014 - Jul 2015
    South Brisbane, Queensland, Au
    Responsibilities - Product, Advertising, Customer Experience and Sales for Niche Retail Brands a portfolio of 400+ Stores and turnover of $2.1B including:Escape Travel, Student Flights, Travel Associates, Cruise About, My Adventure Store and Travel Money OZ . I am also responsible for the Flight Centre Travel Group Expo's - Discover America, Discover Europe, Cruise Expo and Travel Expo a portfolio of 34 national events.I lead a team of c.60 cross functional team members working on all aspects of driving Sales through all channels - digital (chat, online, email), Phone and In-store. Change management and technology is core to the role as the group is focused on cost effective growth in a highly competitive travel market.
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  • Nextgen Group.
    Freelance Management Consultant
    Nextgen Group. Dec 2013 - May 2014
    Melbourne, Victoria, Au
    The sale of Nextgen Group from the parent company Leighton Holdings Limited triggered the need to make significant changes and create new capabilities as they demerged. NextGen moving from product lead approach to one that focuses more on the customer needs and experiences to drive acquisition, retention and growth. I supported the Group by initiating one of their first key transformation projects – CRM. o New CRM platform to support the revised customer lifecycle and sales methodology o CRM future roadmap and integration plano Supported the enhancement product catalogue supporting NPD and Product Bundleso Launched Salesforce as the new CRM platform and new tools at the 2014 Sales Conference
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  • Suncorp
    Head Of Group Customer Marketing
    Suncorp Dec 2006 - Dec 2013
    Brisbane, Brisbane, Au
    Various Suncorp roles:Head of Group Customer Marketing, Group Marketing, SuncorpExecutive Manager Group Customer Campaigns, Group Marketing, SuncorpExecutive Manager Group Customer Strategy, Group Marketing, SuncorpChange management role that holistically encompasses people, processes and systems to create customer metrics, data driven marketing and customer management capabilities within the Suncorp Group across Banking, Insurance and Wealth Business Units.
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  • Link Market Services
    National Crm Manager
    Link Market Services 2004 - 2006
    Sydney, Nsw, Au
    National Manager CRM Strategy, Marketing Services Division, AAS (Now Link Market Services)Newly created strategy role to develop CRM services for AAS Superannuation clients. The role manages the following work streams: Client needs analysis, industry analysis, internal capability analysis and profitability analysis to support the development of options to identify the ‘best fit’ CRM model for AAS to adopt. Development and delivery of lead generation process via all touch points. Client engagement and change management to adopt CRM best practice.
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  • Sainsburys Supermarkets Ltd
    Crm, Marketing And Commercial Management Roles
    Sainsburys Supermarkets Ltd Jan 2000 - Apr 2005
    London, Gb
    Product and Marketing Manager, Convenience DivisionBusiness Planning Manager, Trading DivisionData Strategy Manager, Marketing DivisionHead of Relationship Marketing, Marketing DivisionHead of eCRM, eCommerce Division
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  • Customer Dialogue
    Marketing And Strategy Consultant
    Customer Dialogue Oct 1999 - Dec 1999
    Brisbane City, Queensland, Au
    Tummybutton.com (Virtual Health and Fitness Centre)Internet Marketing ManagerShort-term contract to develop proposition focused around combining dynamic personalized information with a media-rich interactive experience for the growing health and beauty sector.Allied Domecq/Whitbread (Major UK brewery and retail)
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  • Ehs Brann
    Senior Account Manager – Tesco Supermarkets Uk
    Ehs Brann Jul 1996 - Aug 1999
    Gb
    Responsibilities: Developed strong partnerships with Tesco by significantly contributing to development of customer marketing plan.  Responsible for development of communications strategy and implementation of multiple channel campaigns.  Delivered 6 figure profit on the accounts under my direct responsibilityProject summaries: Developed and launched Baby Club (winner of a Marketing magazine / Royal Mail Direct Marketing Award), recruiting 250K members in 8 weeks from launch. Supported launch of first Tesco Extra (hypermarket) including developing new retail concepts Lead project to launch Tesco Personal Finance by cross-selling financial products to existing Cranfield School of ManagementMBA ProgrammeFull-time Study sponsored by Evans Hunt Scott. Cranfield is currently ranked as the 3rd best Non-US Business School. For more information please go to www.som.cranfield.ac.uk
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Anna-Maree Shaw Gaicd Skills

Strategy Crm Direct Marketing Management Segmentation Marketing Marketing Strategy Stakeholder Management E Commerce Business Strategy Leadership Change Management Marketing Management Lead Generation Business Planning Business Development Online Marketing Competitive Analysis Product Management Digital Marketing Digital Strategy Financial Services Customer Relationship Management Analytics Customer Insight New Business Development Product Marketing Email Marketing Brand Development Team Leadership Brand Management Loyalty Programs Marketing Communications Marketing Research Business Transformation Strategic Communications Integrated Marketing Database Marketing Customer Acquisition Multi Channel Marketing B2b Marketing Strategic Planning Consulting Brand Architecture Mobile Marketing Strategic Partnerships

Anna-Maree Shaw Gaicd Education Details

  • Cranfield School Of Management
    Cranfield School Of Management
    Business
  • Women On Boards
    Women On Boards
    Next Generation Of Corporate Leaders Program 2016
  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Company Directors Course
  • Qut (Queensland University Of Technology)
    Qut (Queensland University Of Technology)
    Business
  • Griffith University
    Griffith University
    Graphic Design

Frequently Asked Questions about Anna-Maree Shaw Gaicd

What company does Anna-Maree Shaw Gaicd work for?

Anna-Maree Shaw Gaicd works for Southern Cross University

What is Anna-Maree Shaw Gaicd's role at the current company?

Anna-Maree Shaw Gaicd's current role is VP Future Students and Outreach.

What is Anna-Maree Shaw Gaicd's email address?

Anna-Maree Shaw Gaicd's email address is an****@****a.co.uk

What schools did Anna-Maree Shaw Gaicd attend?

Anna-Maree Shaw Gaicd attended Cranfield School Of Management, Women On Boards, Australian Institute Of Company Directors, Qut (Queensland University Of Technology), Griffith University.

What skills is Anna-Maree Shaw Gaicd known for?

Anna-Maree Shaw Gaicd has skills like Strategy, Crm, Direct Marketing, Management, Segmentation, Marketing, Marketing Strategy, Stakeholder Management, E Commerce, Business Strategy, Leadership, Change Management.

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