Anna-Maree Shaw Gaicd
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Anna-Maree Shaw Gaicd Email & Phone Number

VP Future Students and Outreach at Southern Cross University
Location: Sydney, New South Wales, Australia 17 work roles 5 schools
1 work email found @asda.co.uk LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
VP Future Students and Outreach
Location
Sydney, New South Wales, Australia
Company size

Who is Anna-Maree Shaw Gaicd? Overview

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Quick answer

Anna-Maree Shaw Gaicd is listed as VP Future Students and Outreach at Southern Cross University, a with 2554 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at asda.co.uk and a matched LinkedIn profile for Anna-Maree Shaw Gaicd.

Anna-Maree Shaw Gaicd previously worked as Managing Director at Customer Dialogue and Non Executive Director at Macadamias Australia. Anna-Maree Shaw Gaicd holds Masters Of Business Administration, Business from Cranfield School Of Management.

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*@asda.co.uk
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Profile bio

About Anna-Maree Shaw Gaicd

I am a Non-Executive Director and Chief Customer Officer with over 20 years of experience in delivering commercial results and innovating digital solutions across various sectors and markets. I challenge the conventions of customer engagement and drive a systemic transformational agenda that links transformative strategy to the day-to-day revenue, cost, and management of investment in the business.I have a world-class foundation in marketing strategy and a passion for the role of digital in improving customer experiences and sustainable revenue generation. I have delivered transformation programs in multiple sectors, including retail, financial services, travel, and higher education, to improve customer experiences and drive growth. I am an open, authentic, and approachable leader, respected for building collaborative, human cultures while driving change across complex systems. I hold a Master of Business Administration from Cranfield University and a GAICD from the Australian Institute of Company Directors.

Listed skills include Strategy, Crm, Direct Marketing, Management, and 42 others.

Current workplace

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Southern Cross University
Southern Cross University
VP Future Students and Outreach
Sydney, NSW, AU
Website
Employees
2554
AeroLeads page
17 roles · 23 years

Anna-Maree Shaw Gaicd work experience

A career timeline built from the work history available for this profile.

Vp Future Students And Outreach

East Lismore, New South Wales, Au

In the role of Vice President, Future Students and Outreach is member of the University’s Executive team, with responsibility for providing strategic leadership of the University’s Future Students and Outreach portfolio.The portfolio is responsible for the University’s student recruitment, marketing and communications functions, industry and community engagement, major projects, engaged learning, sustainability, campus services, alumni and philanthropy.

Managing Director

Brisbane City, Queensland, Au

Customer Dialogue Consulting works with business leaders to build amazing customer experiences through loyalty programs, customer service, customer engagement and communications.Developed The University of Queensland's Customer (Student) experience program to support International and Domestic student acquisition.Previously I was on-site at Macquarie University building organisation wide digital capability. The Digital team is responsible for building the reach and impact of communications in University “owned” media channels. The team leads the web development for the whole university engaging all internal stakeholders with a clear vision and process and establishing a one-stop shop for digital advertising.

Chief Customer Officer

Flemington, Nsw, Au

Dec 2021 - Jul 2023

Chief Customer Officer

Leeds, West Yorkshire, Gb

Asda Group Limited and Asda Financial Services Limited Company Director (under Walmart)Executive responsible for Asda and George Brands, Customer and Marketing Strategy, Digital Transformation Strategy and Delivery, Customer and Pricing Insights and Analytics, Media Relations, Corporate Affairs, Asda own-brand packaging, ESG Strategy and Governance of Asda Giving Committee along with the Asda Foundation.

Jan 2020 - Dec 2020

Non-Executive Director

Eight Mile Plains , Queensland, Au

High needs disability organisation assisting, developing and empowering people since 1962 • We are a community of possibility in all ways and always. www.multicap.org.auClient Outcomes Committee Chair - The purpose of the Committee is to assist the Board in fulfilling its oversight responsibilities for the quality of service provided to clients, with the intention that Multicap achieves quality outcomes and high satisfaction with both clients and their parents/guardians.

Oct 2015 - Dec 2019

Global Chief Marketing Officer

Cannon Hill, Queensland, Au

Responsible with connecting customers with the Michael Hill and Emma & Roe Brands in Australia, and Michael Hill in New Zealand, Canada and the US Markets.

Jun 2016 - Apr 2017

Marketing Director (Consulting)

Toowong, Queensland, Au

We love to compare. We love our customers.Put simply, comparethemarket.com.au wants to empower all Australians with the information and confidence they need to find products that are best-suited to their individual requirements. We compare a wide range of categories across insurance, personal finance and utilities – from car insurance to credit cards and everything in between – with comparison tools that are simple enough for anyone to use, and powerful enough to help consumers find the best product for them.What’s more, our service is completely free to our customers.We're proud that we've attracted some of the brightest minds from countless different industries and are constantly innovating to make our service the very best it can be.

Oct 2015 - Apr 2016

Gm Paces (Product, Advertising, Customer Experience And Sales), Niche Retail Brands

South Brisbane, Queensland, Au

Responsibilities - Product, Advertising, Customer Experience and Sales for Niche Retail Brands a portfolio of 400+ Stores and turnover of $2.1B including:Escape Travel, Student Flights, Travel Associates, Cruise About, My Adventure Store and Travel Money OZ . I am also responsible for the Flight Centre Travel Group Expo's - Discover America, Discover Europe, Cruise Expo and Travel Expo a portfolio of 34 national events.I lead a team of c.60 cross functional team members working on all aspects of driving Sales through all channels - digital (chat, online, email), Phone and In-store. Change management and technology is core to the role as the group is focused on cost effective growth in a highly competitive travel market.

Jun 2014 - Jul 2015

Freelance Management Consultant

Melbourne, Victoria, Au

The sale of Nextgen Group from the parent company Leighton Holdings Limited triggered the need to make significant changes and create new capabilities as they demerged. NextGen moving from product lead approach to one that focuses more on the customer needs and experiences to drive acquisition, retention and growth. I supported the Group by initiating one of their first key transformation projects – CRM. o New CRM platform to support the revised customer lifecycle and sales methodology o CRM future roadmap and integration plano Supported the enhancement product catalogue supporting NPD and Product Bundleso Launched Salesforce as the new CRM platform and new tools at the 2014 Sales Conference

Dec 2013 - May 2014

Head Of Group Customer Marketing

Brisbane, Brisbane, Au

Various Suncorp roles:Head of Group Customer Marketing, Group Marketing, SuncorpExecutive Manager Group Customer Campaigns, Group Marketing, SuncorpExecutive Manager Group Customer Strategy, Group Marketing, SuncorpChange management role that holistically encompasses people, processes and systems to create customer metrics, data driven marketing and customer management capabilities within the Suncorp Group across Banking, Insurance and Wealth Business Units.

Dec 2006 - Dec 2013

National Crm Manager

Sydney, Nsw, Au

National Manager CRM Strategy, Marketing Services Division, AAS (Now Link Market Services)Newly created strategy role to develop CRM services for AAS Superannuation clients. The role manages the following work streams: Client needs analysis, industry analysis, internal capability analysis and profitability analysis to support the development of options to identify the ‘best fit’ CRM model for AAS to adopt. Development and delivery of lead generation process via all touch points. Client engagement and change management to adopt CRM best practice.

2004 - 2006 ~2 yrs

Crm, Marketing And Commercial Management Roles

London, Gb

Product and Marketing Manager, Convenience DivisionBusiness Planning Manager, Trading DivisionData Strategy Manager, Marketing DivisionHead of Relationship Marketing, Marketing DivisionHead of eCRM, eCommerce Division

Jan 2000 - Apr 2005

Marketing And Strategy Consultant

Brisbane City, Queensland, Au

Tummybutton.com (Virtual Health and Fitness Centre)Internet Marketing ManagerShort-term contract to develop proposition focused around combining dynamic personalized information with a media-rich interactive experience for the growing health and beauty sector.Allied Domecq/Whitbread (Major UK brewery and retail)

Oct 1999 - Dec 1999

Senior Account Manager – Tesco Supermarkets Uk

Gb

Responsibilities: Developed strong partnerships with Tesco by significantly contributing to development of customer marketing plan.  Responsible for development of communications strategy and implementation of multiple channel campaigns.  Delivered 6 figure profit on the accounts under my direct responsibilityProject summaries: Developed and launched Baby Club (winner of a Marketing magazine / Royal Mail Direct Marketing Award), recruiting 250K members in 8 weeks from launch. Supported launch of first Tesco Extra (hypermarket) including developing new retail concepts Lead project to launch Tesco Personal Finance by cross-selling financial products to existing Cranfield School of ManagementMBA ProgrammeFull-time Study sponsored by Evans Hunt Scott. Cranfield is currently ranked as the 3rd best Non-US Business School. For more information please go to www.som.cranfield.ac.uk

Jul 1996 - Aug 1999
5 education records

Anna-Maree Shaw Gaicd education

Masters Of Business Administration, Business

Cranfield School Of Management

Next Generation Of Corporate Leaders Program 2016

Women On Boards

Gaicd, Company Directors Course

Australian Institute Of Company Directors

Bbus, Business

Qut (Queensland University Of Technology)

Visual Arts, Graphic Design

Griffith University
FAQ

Frequently asked questions about Anna-Maree Shaw Gaicd

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What company does Anna-Maree Shaw Gaicd work for?

Anna-Maree Shaw Gaicd works for Southern Cross University.

What is Anna-Maree Shaw Gaicd's role at Southern Cross University?

Anna-Maree Shaw Gaicd is listed as VP Future Students and Outreach at Southern Cross University.

What is Anna-Maree Shaw Gaicd's email address?

AeroLeads has found 1 work email signal at @asda.co.uk for Anna-Maree Shaw Gaicd at Southern Cross University.

Where is Anna-Maree Shaw Gaicd based?

Anna-Maree Shaw Gaicd is based in Sydney, New South Wales, Australia while working with Southern Cross University.

What companies has Anna-Maree Shaw Gaicd worked for?

Anna-Maree Shaw Gaicd has worked for Southern Cross University, Customer Dialogue, Macadamias Australia, Harris Farm, and Asda.

How can I contact Anna-Maree Shaw Gaicd?

You can use AeroLeads to view verified contact signals for Anna-Maree Shaw Gaicd at Southern Cross University, including work email, phone, and LinkedIn data when available.

What schools did Anna-Maree Shaw Gaicd attend?

Anna-Maree Shaw Gaicd holds Masters Of Business Administration, Business from Cranfield School Of Management.

What skills is Anna-Maree Shaw Gaicd known for?

Anna-Maree Shaw Gaicd is listed with skills including Strategy, Crm, Direct Marketing, Management, Segmentation, Marketing, Marketing Strategy, and Stakeholder Management.

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