Responsible for different digital marketing initiatives of the agency.Main tasks: - Controlling the achievement of budget: in terms of spending for over two years (more than 300.000€/year); in terms of goals for more than 4 years;- Support in long-term business planning creating different scenarios for the industrial plan of 2021-2025;- Managing all tracking infrastructure: introduction of Google Tag Manager (GTM) and the following application on any new project; creating advanced tracking with different custom dimensions and variables for the portal of Consulcesi Club; support in the creation of reports in Power BI; introduction on all properties first the server-side tracking than the following migration to Google Analytics 4 (GA4); introduction of advanced Google Consent Mode V2 combined with OneTrust for cookie management; export of data in occasion of retirement of Google Analytics Universal; activation of Hotjar and then switch for Clarity; install of Marketo Web Personalization to launch banner campaigns on web properties of Consulcesi- Active participation in the biggest IT-related projects: unique key user from Marketing during the introduction of Microsoft Dynamics CRM, support in the data synch between CRM e Marketo, changing adserver from a directly hosted internal solution to a SaaS version, changing survey platform, activation One Trust on all web properties (+20) using GTM, introduced Monday for project management - Managing webinars from the connection of internal systems (CRM, Marketo, landing pages, GoToWebinar) through the setup of advertising campaigns to find subscribers till the technical test with the speakers and direction of audio/video during the event itself- Managing all SEM campaigns for more than 3 years on Google Ads and Bing- Coordinator refactoring of different websites of Consulcesi Group: consulcesi.it, consulcesigroup.com- Managing SEM campaign (Google Ads, Bing) for more than 3 years- Managing different B2B projects

Responsible for the management of online campaigns across EMEA-APAC.Main tasks:- Management of customer acquisition campaigns in the following countries: Spain, Turkey, Egypt, Indonesia, Malaysia, Thailand, Germany on different advertising platforms (social, Google, affiliate networks, programmatic)- Coordinating the launch of new services: configuration of the landing pages on the internal CMS or through the platform of the carrier, ensuring the correct tracking, supporting the Tech team during the test phase, setting up the reporting together with the Data team, content creation, following the approval process with the aggregator or carrier, launching of the related marketing campaigns- Profitability analysis of the services based on main KPIs, in consequence, reorganization of marketing investments- Support of the Business Value and Business Development Team during the B2O and B2B projects- Affiliate scouting - Optimisation of the reporting system to reduce the effort for daily update

Responsible for all digital marketing initiatives of the company:Main tasks:- Preparation of monthly plans to achieve the goals both in the B2C and B2B campaigns: lead generation to find new professionals and end-users whose requests we could share with the already engaged professionals- Management of the performance-based campaigns on the following platforms: Google Ads, Bing Advertising, Facebook, affiliate partners (TimeOne, Zanox), and different email databases- Update of daily reports using MySQL connection in Excel- Support the web developer team for different projects: refactoring the website creating a responsive design, and redefining the URL structure to improve the SEO position- Controlling Hotjar's reports to identify problems in the user journey - Revision of all internal communication sent by Mailchimp Automation to keep in touch with already subscribed professionals: changing the timing between the emails, renewing the format creating a responsive design, introducing new educative emails for professionals- Preparation of the graphical materials: DEM using Mailchimp builder, static and GIF banners in Fireworks- Renewing the tracking system using Google Tag Manager: update exciting codes, insert new ones, insert variables from DataLayers and triggers for managing custom dimensions in Google Analytics- Controlling of the editorial plan on different social platforms (Facebook, Google+, Twitter)- Partner scouting for long-term collaborations to increase lead generation on the site

Responsible for all digital marketing initiatives.Main tasks: - Preparation of half-yearly and monthly online marketing plans based on the budget - Daily control of the results to achieve the prefixed goals- Continuous update of the forecast file and alignment of the campaigns- Management of the performance-based campaigns using the following platforms: Google Ads, Bing Advertising, different affiliate networks (Zanox, Tradetracker, Public Ideas), DEM campaigns on Italian databases - Preparation of the weekly newsletters: update content written in HTML, search for images for the articles, upload the articles to the WordPress-based blog - Management of SEO and UX projects: renewing the website creating a responsive design- Reviewing of the whole internal communication with clients: A/B test of timing between the automated emails, revision of the content- Update the company report to monitor performance. - Preparation of A/B tests with the insurance companies on the applied algorithms to improve their performance- Partner scouting for link building or other collaborations to embed our engine on external sites- Control of the editorial plan and the intern who executed it on the social platforms (Google+, Facebook) - Contacting external collaborators for graphic design

Responsible for the publishing company's online marketing initiatives.Main tasks:- Performance-based campaigns for different products of the publishing company: yearly campaign for Jobline (job-seeking portal); shorter, occasional campaigns for various events, conferences, books, magazines- Participation in the planning phase of the tracking system for the renewed Jobline: redefine KPIs, identification of new measuring points- Analysis the sites of portfolio especially from the point of view of SEO and UX (on mobile devices and also on desktop)- Participation in the launch of new social pages

Responsible for all online campaigns of my clients.Main tasks: - Management of performance-based campaigns in different advertising systems (Google Adwords, Etarget, Facebook, Seznam, CT Network, Netadclick, Affiliate Networks). As the client manager of WizzAir I've handled campaigns in 14 different languages for all destinations of WizzAir. The focus was on flight ticket selling. For the optimization of the campaigns, we used Alchemy and 24/7 Search (previously ZAP Search).- Introduction of 24/7 Search in the local agency, adaptation of the campaigns to the rules, made in the own programming language of the platform- Management of display campaigns served by Gemius Direct Effect 2.0. or Adverticum (East-European ad-serving solutions)- Analysis based on data from the analytical systems of my clients, mainly through Google Analytics; the results were presented for the clients evidencing the problems of the conversion flow- Responsible for SEO analysis focused on UX, supporting also the web developer team in the application of identified necessary changes- Tutor of intern colleagues Major clients: Wizz Air (with a yearly budget of 300.000€), Mazda, Allegroup, Richter, UPC