Strategic Marketing Planning and Implementation*. Sales Analysis, Strategy, Organization, Process and Management. Retail Strategic Planning, Concept Development and Implementation. (*) Marketing activities managed and coordinated by WeDoLab and implemented by its network of Professionals: Graphic Design, Website, Social Networks, PR Management, Events, Trade Fairs, Training Programs, Showroom, POP concept and production, merchandising service.

Key Account management; retail marketing, category management, marketing&sales integration.

Strategic marketing, sales and retail planning, specialization in fashion, sportswear and consumer goods.Consumer and Trade insights, Brand Positioning, Strategic Planning, Sales Organization and Management, Retail Mapping, Marketing and Retail plan definition and implementation, team coaching.Main projects: AW LAB - Compar-Bata Group (Sportswear Retail - www.aw-lab.com): target & positioning, support to brand identity definition (2011)EMMEVOLUTION Srl (Fashion -… Show more Strategic marketing, sales and retail planning, specialization in fashion, sportswear and consumer goods.Consumer and Trade insights, Brand Positioning, Strategic Planning, Sales Organization and Management, Retail Mapping, Marketing and Retail plan definition and implementation, team coaching.Main projects: AW LAB - Compar-Bata Group (Sportswear Retail - www.aw-lab.com): target & positioning, support to brand identity definition (2011)EMMEVOLUTION Srl (Fashion - www.emmevolution.it): marketing strategyMDM GROUP (Beauty - www.mdmgroup.it): brand identity, target profiling, sales process, marketing plan (current)TAVAR (Wood Flooring, www.tavar.it): marketing & sales strategic plan (2017-2019)DIADORA (Sporting Goods - www.diadora.com): consumer & trade target, strategic and marketing plan (2010)SPORT&CO (Sporting Goods & Fashion Retail - www.sporteco.net): target, positioning, corporate and brand identity, marketing and retail strategy and implementation, web (2010-2011)L'INDE LE PALAIS - JATO srl (Luxury - www.lindelepalais.com): concept store relaunch, e-commerce communication strategy (2009-2010)INTERLINGUA (Education - www.interlinguastudio.it): market analysis, competitors' screening, sales support (2012-2013)BST-AIVE, CAPGEMINI Group (Software House - www.capgeminibst.it): brand reputation research, sales organization and marketing strategy support (2012) Show less

Marketing Management and International Marketing.

Responsible for the development of Women Category biz in the Italian market. My main target was to maximize market opportunities by defining the right distribution strategy, looking for new distribution channels, implementing an assortment strategy per channel and supporting the category at retail. The role includes sales force management. My key success: the implementation of a distribution partnership with Virgin Active clubs.

My main tasks were to drive accounts towards excellence in communication and at retail, and at the same time drive the internal process to support the accounts thru dedicated initiatives. Responsible of Go-To-Market process, through integration of Sales, Product and Marketing. New position in the company.

My task was the strategic planning for the Running Category, the implementation of all marketing activities to support the category development, the category team management. I’ve managed the launch of Nike+ (co-branding Nike & Apple) iniziative in Italy, bringing Nike Running to the market leadership.

My role was to plan and set the marketing campaigns at Retail through window, instore and traffic driving activities. I managed a 4 people team.

Responsible for visual merchandising in Nike Italy. Space management, visual merchandising strategy and tool implementation. 6 people team + outsourcing

Responsible for management and development of Biscuit BU in Italy. Brand marketing plan, new product launches, advertising and promotion, category budget management, integration with sales and product development. I’ve managed the launch of PickUp in Italy, that represented the entrance of Bahlsen in a new market.

Responsible for marketing activities and salesforce coordination worldwide for women “Santandrea Collection”.

Export salesforce coordination for apparel line “Vip Italia”, on domestic and foreign markets