Retired from Zurich Insurance’s Swiss Executive Retirement Plan in November 2023. Extended an Alumni Contract with International Programs Network Management in the Zurich Commercial Insurance division. Responsibilities include:• Lead the planning and execution of the Network Partner Conference 2024, in close collaboration with the Group Events and International Programs Network Management team members. The conference included external network partners and internal Zurich leaders, customer site visits and presentations, keynote speakers and panel discussions to highlight the risks and trends impacting our commercial customers to better understand their needs and deliver service excellence. KPIs: 59 partners, representing 37 countries, and 47 Zurich leaders attended. Overall rating of 9.75 out of 10. CHF 54K under budget. Social media impressions and engagement rate, on posts to the Zurich Commercial Insurance LinkedIn page, surpassed 2024 averages.• Lead the development and execution of the internal and external communications plan for the conference, in close collaboration with the Commercial Insurance Marketing and Communications team members.

Strategic Marketing Lead for key projects within the Group Customer Office (GCO), including:- Lead the development of a global communication platform for our Small-Medium Enterprise (SME) customers in collaboration with our lead creative agency and key markets.- Lead the development of branding guidelines for the offices of our global agency network, together with our Digital Design Center in Barcelona. Create an agency environment and customer experience that brings Zurich’s brand purpose, values and visual identity to life. - Lead the development of a new merchandise strategy aligned to our company purpose and commitments to climate action and innovation for sustainable solutions. Collaborate with partners to co-create meaningful merchandise items that reflect our brand purpose and values.- Liaised closely with Google, Facebook, LinkedIn and other media partners to execute consumer-centric, digital-first media strategies, to develop digital marketing capabilities company-wide, solve business challenges and accelerate digital transformation within the organization.- Group Customer Office Lead on the Future Workplace Design Group (FWDG) for the renovation of Zurich Insurance's historic global headquarters, the Quai Zurich Campus. Responsible for the review and approval of all Brand and Marketing initiatives. Led the development and execution of strategies and activities to bring the Zurich brand to life on the Quai Zurich Campus for our customers, employees, partners, local community and visitors. Represented the Group Customer Office on various workstreams within the Project Team.

Worked directly with the business units and Group functions on key global initiatives to develop and implement global marketing and communications strategies. Group Marketing and Brand lead on the Future Workplace Design Group for the renovation of Zurich Insurance's historic global headquarters, Quai Zurich Campus. Responsible to bring the Zurich brand to life for employees, customers, partners and visitors.Head of Marketing for the launch of the new Zurich Life and Absence Management Solutions business unit in North America. Marketing lead for Group Innovation for the launch of key innovation and digital initiatives:▪ Augmented Reality (AR) “Car Hunt” game - The first AR initiative at Zurich Insurance aligned to the launch of a new motor insurance proposition. ▪ HackZurich sponsorship - Responsible for the planning and execution of the Zurich branding at the largest Hackathon in Europe. Collaborated closely with the internal and external communications team for communications strategy and planning.▪ CoderDojo sponsorship to teach youth (7-14 years of age) how to code - Responsible for the Zurich branding and presence at the event. Collaborated closely with the internal and external communications team for communications strategy and planning.▪ Worldwebforum 2020 - Led the branding and marketing activities for Zurich Insurance's Black Diamond Sponsorship of the event. Responsible to develop and execute the design concept for the Zurich Lounge.

• Developed the Corporate Life & Pensions (CLP) value proposition and executed the marketing strategy for CLP globally.• Four-month expat assignment in Florida to lead the development and execution of an integrated marketing and communications strategy and campaign for the launch of a new business unit, Zurich Life and Absence Management Solutions, in North America. Responsible for the branding of the new office.o Managed a $400K brand marketing budget. Collaborated closely with the advertising agency to develop and execute an integrated marketing campaign, trade show exhibitions and PR initiatives.o Collaborated with Corporate Real Estate, and external vendors and agencies, to bring the Zurich brand visual identity to life in the new office and build the innovative Customer Experience Room.o Trained and motivated the new team, all external hires, on what it means to be a Zurich Brand Ambassador.

• Member of the Amalfi Project Team, a global reorganization initiative focused on the integration of the Corporate Life & Pensions (CLP) and General Insurance (GI) divisions to create the new Commercial Insurance business unit.• Collaborated closely with the Global Head of CLP and Global Head of Customer & Distribution (C&D) to develop and execute integrated marketing and communications plans aligned to the business objectives and priorities.

Supported key stakeholders, including Chief Marketing Officers and business leaders, in Europe, Asia and North America, to design and develop B2B & B2C brand campaign activation plans and related media strategies, in partnership with leading global media agencies, to support the overall global brand strategy, as well as those within the local markets.• Partnered with LinkedIn, Bloomberg and The Wall Street Journal to design, develop and launch a new global media content partnership strategy aligned to the new global Thought Leadership corporate strategy.• Responsible for a $27M global advertising budget and a $6M content marketing budget.

This role offered the opportunity to properly use the market research function in order to align organizational vision and strategy to the development and implementation of integrated sponsorship strategies for our home market, the Swiss business unit.Created and led the Sponsorship Steering Committee comprised of 12 marketing and communications executives and senior managers from the Swiss business unit and Group Marketing teams. In this team, I championed a collaborative approach that supported open communications and sharing of ideas among members to develop and implement a fully integrated sponsorship strategy. The 360-degree activation plan included brand and business activation and the internal and external engagement of customers, employees and other key stakeholders. Worked closely with external partners, such as the Zurich Opera House and the Lucerne Festival, to develop and activate creative and engaging sponsorship platforms aligned to the new sponsorship strategy. Newly created sponsorship platforms included the Oper für Alle (Opera for All), a free, outdoor opera held annually on the main square outside the Zûrich opera house, and the 40 Minutes Lounge concert with the KKL Concert Hall in Lucerne. The success of the cultural sponsorship strategy was expanded to include a sports platform.

Six-month expat assignment to Kuala Lumpur, Malaysia. Selected by the executive leadership team to lead the Marketing and Communications workstreams for the Integration Project, following the company’s recent acquisition of the Malaysian Assurance Alliance (MAA) and four affiliated companies.As the Integration Team Leader, built and led a 35-member Rebranding Team, including executive leaders and department heads to rebrand 39 offices and over 200 agencies. Collaborated with a global advertising agency to design, develop, implement and execute an integrated marketing and communications campaign to launch Zurich Insurance in Malaysia within an aggressive six-month timeframe.Prior to this role, I had no previous experience or knowledge of Southeast Asia or its business culture. Upon arrival, I hit the ground running and developed strong rapport and credibility with the locals by making connections through humor, and demonstrating great respect for their local traditions and customs. This approach, combined with my expertise, visionary, implementation and strategy skills, and ability to motivate and influence others, would enable the completion of the project within three months instead of the projected six months.Also responsible to plan and execute the Grand Launch event which was attended by 700 guests, including senior executives from the Zurich HQ in Zürich, Hong Kong Regional Office and foreign dignitaries from the local government.Together with the entire Integration Team, I was awarded for my outstanding performance, contributions and cross-functional leadership with a Zurich StarZ award. Additionally, Zurich Insurance Malaysia received recognition in the “Guinness Book of World Records” for having the largest corporate sign in the country.

I was hired at Zurich Insurance Company upon recommendation from a former colleague at General Motors. Responsible to create strategic marketing solutions and focused action plans, in close collaboration with Customer and Distribution team leaders, to increase customer awareness and consideration and drive positive transformational change within the company.Within four months of hire, I worked with an external growth and transformation agency in the UK to design and develop the curriculum and implement an intensive three days’ Customer Centricity Workshop. Led the event planning and production for the workshop and ensured deliverables were met on time and under budget. The workshop agenda emphasized the importance of customer centricity as a key driver of business growth. The event was attended by 200 Global Associate Program employees, and senior leaders, across all organizational levels and regions. The participants gave the workshop the highest satisfaction rating.Built a global, cross-functional team, comprised of customer and distribution team leaders, to drive initiatives, marketing solutions and action plans to increase internal customer centricity within the organization.Developed a new Customer Stories website and intranet for the workshop participants to share best practices. Recommended the creation of a Group Customer Experience Office, reporting directly to the CEO. This strategic vision come to life nine years later.

Spearheaded the creation of the International Division, where I was charged with managing event planning, production, theme development, media relations, marketing, advertising and event sponsorship. I had the opportunity to plan and produce the annual conference for my key customer, the American Middle East Institute, which enabled me to organize visits with distinguished keynote speakers and recognized media columnists and news hosts, including the U.S. Ambassador from Bahrain, the Secretary General of the Ministry of Foreign Affairs of the Sultanate of Oman, Thomas Friedman from The New York Times and Fareed Zakaria from CNN.Selected a leading local advertising and digital agency to support the building of a new website for The Event Group, which was translated into four languages and won the W3 Award honoring creative excellence on the web. The winners are selected by the jury members of the Academy of Interactive & Visual Arts.

Led the international marketing and communications for UPMC, ensuring that all initiatives adhered to the organization’s brand identity and strategy. I collaborated closely with the local UPMC communications department in Italy to plan and execute the 10-year UPMC anniversary celebration, which featured several activities throughout the city of Palermo.As a key player of the executive leadership team, I was selected to travel to Qatar on a bi-monthly basis, during a one year period, to lead the establishment and startup operations of trauma surgery and emergency medicine departments for three Hamad Medical Corporation (HMC) hospitals. In addition to leading the marketing and communications plans and strategies, I worked with the HMC staff to identify their business requirements and design processes and procedures that supported operational excellence and efficiency, including new HR systems that facilitated onboarding of new hires and performance management programs.This opportunity was fantastic in that I got to experience and learn about a completely different culture—while receiving multiple commendations for my contributions, including being selected to represent UPMC on the American Middle East Institute Community Leadership Planning Committee.

Worked 20 years at GM in a broad range of business operations, as detailed below, including seven years as an expatriate living and working in Europe. Worked four years in Germany at Adam Opel AG and three years in Italy at Fiat Auto. Various senior management positions provided the opportunity to develop business expertise in very diverse areas and demonstrate a proven ability to work both cross‑functionally and cross‑culturally to motivate global virtual teams and implement global strategies.

Developed and implemented internal and external marketing and communications strategies, aligned to key global business initiatives, for GMU’s 15 functional colleges to support the training and development of GM employees worldwide. Wrote all documents and content related to the GMU, including brochures, annual report, executive presentations and speeches, website content, press releases and employee messages. Provided media and communications support to the President of the GMU, including interview preparation, wrote articles for national and international media and developed presentations for the Board and external audiences. Worked with an external marketing agency to develop global corporate brand identity standards for the GMU. Implemented an electronic SharePoint site to house the brand standards to ensure consistent use of the brand identity around the globe.Supported the CEO and Chairman of the Board of GM in his role on the Board of the Catalyst organization, a leading national women’s research organization. Served as program manager and single point contact for all aspects of the Catalyst relationship with GM. Developed and implemented the strategy for GM’s sponsorship of the annual Catalyst Awards Conference. Served as GM representative on the conference event planning committee. Handled all internal and external marketing and communications activities related to this annual event, including the design and development of the GM booth. Supported senior executives with speech writing and media requests related to their presence at the conference. Appointed Vice Chair of the Affinity Group for Women at GM. Worked with the senior leaders and the GM Diversity Council to develop and execute key diversity events for GM employees. Founding member of the Women of Color organization. Selected by GM Corporate Communications to be part of the Program Operations Support team for the implementation of the GM Exhibit at the 2005 Detroit Auto Show.

Expatriate assignment in Torino, Italy at FIAT AUTO. Served as Chief of Staff to the VP to create the Engine Sector within the new Fiat-GM Powertrain joint venture. Worked cross-functionally with senior leaders to establish the strategic direction; implement global policies, processes and procedures; develop marketing and communications plans; provide media relations support; and implement HR processes. Worked closely with Corporate Communications and Media Relations to provide content for all internal and external communications related to the Engine Sector, including product brochures, employee messages, internet and intranet. Worked on the planning and production of the annual product show for employees and suppliers. Prepared VP for interviews and wrote presentations for the Board, executive meetings and external speeches. In collaboration with GM Corporate Marketing, implemented customer focus groups in Milan using the Archetype Discovery research methodology.

Expatriate assignment in Ruesselsheim, Germany. Implemented the GM University at GM’s German subsidiary, Adam Opel, to support the training of GM Europe employees. Worked closely with senior executives across all functions to develop the strategy, select the curriculum and execute the launch of 14 Colleges within the GMU, including the Leadership College, the Brand College, the Communications College and the Marketing College. Developed the internal communications plan together with functional managers, for each College, including brochures, e-postcards, e-messages and presentations to senior executives and employees.

Responsible to implement the Finance and Insurance (F&I) program for GM dealers in Latin America, based on the successful model launched in Europe and Australia. Selected pilot dealers, hired local trainers and conducted train-the-trainer workshops on professional selling skills, presentation skills and customer service skills were taught to dealership salespersons. Developed and implemented product clinics in Mexico for the launch of the Cadillac Seville.

Recipient of the GM Chairman's Honors Award. Member of a re-engineering project team to transform GMAC Europe (GM Financial today). The project team included 55 hi-potential talents from around the globe, selected by senior leadership. Responsible to develop and implement the new GMAC Europe Retail College providing sales and marketing training for GM salespersons and dealership employees. Selected the curriculum and the training company to develop and conduct the training. Incorporated the GMAC training into the GM Academy for Excellence throughout Europe for the GM dealership network in Europe.

Developed the strategy to implement Finance and Insurance (F&I) departments at GM dealerships worldwide. Contacted key GM dealers to obtain their commitment and investment for the launch of the new F&I program at their respective dealerships. Conducted assessment centers to select and hire the F&I Consultants and Managers. As a Master Trainer, conducted train-the-trainer to certify local trainers to ensure newly hired F&I Consultants at GM Financial and F&I Managers at the dealerships were properly trained in professional selling skills, presentation skills, and customer service skills and the F&I products.

Worked with regional GMAC treasury centers in Europe, Latin America and Australia to analyze borrowing needs and develop cost-effective funding strategies. Prepared presentations to rating agencies and collaborated closely with legal staff and global banks to establish lines of credit for local GMAC operations throughout the world.

Selected to participate in an 18 month Management Development Program rotating as a Supervisor through all operational areas of the GMAC Pittsburgh branch. Promoted to Manager at end of Program. Analyzed dealership operating reports, made recommendations to extend wholesale and retail credit lines and dealer loans, and implemented strategies to improve the financial performance of GM dealers. Responsible for the largest dealer account in the Tri-State area, developed the proposal, completed all the analysis and obtained the approval for a $25 million loan for the construction of a new dealership for this account.