Nordic Snr. Brand Activation & Omnichannel ManagerCopenhagenImplementing adidas Global and European strategies in the Nordics by creating impactful account strategies for the Nordic target consumers. Creating and executing Nordic brand campaigns.Responsible for Digital wholesale strategies with key accounts.Ensuring sustainable and profitable market share growth through commercial success. Overseeing and analyzing the omnichannel landscape of the sportswear and fashion lifestyle market. Driving Sustainability initiatives through retailpartners and local brand communities.Part of Management adidas Denmark and leader of the Nordic Unisport and Originals (several accounts) omnichannel team Other areas of responsibility: content creation, media buying, digital wholesale optimization, partnership management and consumer insights.Community activation: Since 2015 creating and implementing the strategies of local running community adidas runners Copenhagen.Main KPIs: Brand KPI‘s incl Nordic brand tracker and Share of search Commercial KPI’s incl net sales, Market Share, sell-through Key Relationships: Nordic Sr Brand Activation Director, Omnichannel director, Cluster Commercial, Cluster Marketing, agencies, Finance, Procurement, HR.

Future Leadership Program

Wholesale account marketing strategist working with key accounts; Unisport, Sportmaster, Rezet, Naked and Sport24.Planning and excecuting account marketingplans in store and online.Creating content with Nordic athletes and talents.Marketing responsible for campaign excecution with FCK (Copenhagen based football club)Budget owner