Gachi Marketing offers strategic marketing services for SMBs and early stage B2B startups. We are best considered as a fractional CMO or an interim Head of Marketing who helps our clients jumpstart their marketing function. Our services include brand development, GTM strategy, target persona development, content strategy, campaign management and marketing design.

As part of the leadership team, I was responsible for leading and developing all Marketing strategies within Welcome. I was the owner of marketing roles including but not limited to demand generation, content marketing, product marketing and marketing operations. I helped establish marketing OKRs that are aligned with company goals and oversee marketing plan implementation by staying on top of market landscape and working closely with Sales to strengthen pipeline and revenue goals. During this time, we also launched a self-serve product that focused on product-led marketing strategies. Welcome helps companies cultivate lasting relationships with their employees and candidates by helping them with the way they offer jobs, communicate benefits and perks, educate on total compensation, and use real-time market data to make informed compensation decisions. Welcome was acquired by BambooHR in 2022.

Develop proactive, strategic marketing plans for demand generation and marketing operations efforts—driving pipeline via marketing tech stack, applying multi-channel approach to generate demand (email, paid social, SEO, webinar, content partnerships).

Named one of the fastest growing technology companies in North America by Deloitte, Morning Consult is the leader in global data intelligence, delivering insights on what people think in real-time.With access to more than 100 million people globally, the company’s survey research platform collects more than 15,000 daily interviews nationally representative of populations in 12 countries; its Intelligence software processes more than 7 trillion unique data points daily, enabling users to seamlessly search, analyze and share survey data in real time. Additionally, Morning Consult conducts regular surveys for major media organizations including POLITICO, The Hollywood Reporter, Bloomberg, and The New York Times.

A member of an invitation-only community for executives in marketing, communications and public relations.

Brought data-driven, customer-centric marketing leadership to drive growth and diversification of channel mix. Defined and led go-to-market strategy for all traffic-driving channels, including paid social, organic media, SEM, SEO acquisition, landing pages, and website.

Led multiple client accounts—managing strategy and execution of results-driven digital and inbound campaigns while directing and coordinating teams internally (UX Design, Development, Content Writers). Managed marketing plans and coordinated website projects to ensure on-time and on-budget delivery. Produced analytics reports using HubSpot and Google Analytics.

Developed strategic plans that achieved targets and overall business goals, leveraging data on pricing, costs, and competitors to pitch and develop fresh marketing, digital, and creative strategy and trends for clients.

Worked in conjunction with Vaudeville Ventures to relaunch a girls apparel company, Girls Dress Shop's e-commerce website. The main goal was to target Millennial Moms and create a modern e-commerce experience to ultimately accelerate online business while reflecting a refreshed brand. Utilized Shopify Platform, Third Party Shopify Marketing Apps such as MailChimp, Retention Grid, and acquisition channels (Paid Search and Display AdWords, Facebook Ads and earned media, etc.).Conducted market research and performed data analysis for clients like Matthew Christopher, Wedding Couture Chief Designer. Work included data collection, organization, development of forecasts, identification of threats and opportunities along with project management activities. Collaboration with Social Media firm to assess existing platforms and channels to determine future communication plans.

Managed marketing strategy as key part of lead generation. Tested and measured individual campaigns and compared performance over time. Directed freelancers in web and article development. Assisted media partners with publications to increase exposure.

Delivered brand research and strategy for clients including Belvedere and Con Edison. Performed market/consumer trend research, developed research proposals, and synthesized data to distill insights and recommendations.

Partner with cross-functional department heads to execute insight discoveries, digital strategy and marketing engagements. Contribute to the planning, development and execution of advertising for current clients and with future marketing programs and initiatives. Played an active role as a subject matter expert and developed company-wide perspectives on user trends, and the use of emerging media, social media, and new media services.

Performed restaurant/chef/bar/mixologist research, venue research, database entry, sponsorship calls, proposal preparation, and event coordination for the annual LUCKYRICE Festival, a weeklong celebratory showcase of Asian culinary culture. Organized event details and managed event sites for the overall smooth running of the events.

Worked closely with the Director of Business Programs to research corporate companies, economic and business trends, government policies for future business events programming.- Liaise between potential sponsors and outreach to contacts including schools, organizations and companies.- Develop web content for business programs and conferences.

Compiled and provided fundamental support to Intellectual Property Administrator and gather legal documents to submit to the United States Patent and Trademark Office (USPTO).

Assisted attorneys in filing patent and trademark applications with USPTO.

Attend seminars and hearings involving International Relations Issues including transnational business and economic policies. *Write reports on conferences, programs and hearings in the Washington area of interest to Korea.*Assist with the event planning and conduct of various KEI-sponsored conferences and programs.