Anna-Marie O. Email & Phone Number

United States

Denton, Texas, Us

• Led over 30 associates on the Merchandise Presentation and Merchandise Center of Excellence (COE) teams supporting all Sally Beauty Holdings merchandising divisions for North America for Sally Beauty retail, CosmoProf and Happy Beauty Co. banners, encompassing approximately 4,000 stores.➙ Hired and developed high-performing talent, growing teams to over 30 associates.➙ Led Merchandise Presentation team in driving planograms, floor plans and visual direction for Sally Beauty, CosmoProf and Happy Beauty Co. stores.➙ Established space performance reporting and macro space productivity metrics.➙ Led Merchandise COE team in overseeing all master data management including item setup and maintenance, price/promo entry and item markdowns.➙ Led company-wide store clustering/segmentation initiative to localize store assortment and enhance customer experience.➙ Served as key leader in new store concepts, design and remodels for North American SBH stores.

Denton, Texas, Us

• Led Visual Merchandising team for all CosmoProf and Sally Beauty North American stores, overseeing space planning and visual merchandising for approximately 3,800 stores.• Provided CosmoProf future store concepts and initiatives, including in-store branding, collateral, store/brand experience, messaging and navigation.• Installed and built team to 17 people over two years.➙ Developed systems and teams from inception simultaneously for design, business requirements and project management.• Established foundational planogram processes, and timelines.• Developed and led monthly president-level senior leadership team approval walks for store sets and promo launches, including financial metrics, newness and lifecycle placement planning.• Led cross-functional initiative to improve in-store environment for CosmoProf stores through updated store layouts and design elements, increased sales per store 7% in first year in Concept stores.• Designed and executed in-store impulse display at checkouts, providing additional $1.2 million to $1.8 million monthly and outpacing previous display $600,000 to $800,000 monthly.

• Led visual merchandising, performance-based space planning, floor planning and visual communications teams for 2,000 store floor plan layouts (new stores, remodels, international global operations).• Simplified merchandise planning process and led cross-department implementation and reporting.• Served as project lead for new Sprint partnership, merchandising assortment strategy and inventory planning optimization, impacting over 22,000 employees company-wide.

Lincolnshire, Illinois, Us

• Managed merchandise space and floor planning teams supporting all divisions for all stores across 26 states.• Led establishment of goals and objectives, delivering coaching and performance feedback and executing talent development initiatives for a team of 13.• Implemented strategic initiatives for 150+ stores, exceeding 2013 sales plan by 8%.• Introduced space performance metrics and goals for all sets, improving inventory ROI and seasonal sell-through and increasing sales floor space productivity over 6%.• Spearheaded multiple training initiatives for over 120 headquarters cross-functional employees.➙ Introduced and reinforced comprehensive assortment planning process, including inventory, space and timeline planning, merchandising, visual presentation, marketing and operations.➙ Drove 14% increase in profitability per square foot.➙ Achieved recognition for best-in-class training adopted company-wide.

Minneapolis, Mn, Us

• Managed $4.6 billion sales plan business for North America, leading team of 13 sales plan analysts.• Developed forecasts, planning, program curation and P&L goals, consistently exceeding YoY sales targets.• Collaborated directly with executives, division managers and buyers to grow 2011 sales 6.6%, exceeding projections $8 million.• Served as team lead for sales plan analysts.➙ Developed team goals and objectives, onboarded new team members and developed team talent, including mentoring, coaching and training.➙ Directed project execution strategy and coordinated project assignments across divisions.• Drove top-five core key initiatives, including Hispanic micro-segmentation strategies, to improve guest experience and local relevance, increasing YoY sales 30% in Hispanic segmentation stores.• Achieved Six Sigma Green Belt certification.

Minneapolis, Mn, Us

• Managed projects and collaborated with divisional managers and merchandise buyers in household commodities, paper/plastics, personal care, baby and sporting goods sales plan businesses.➙ Increased category sales 20% and guest satisfaction survey results 15% in paper/plastics and household commodities.➙ Launched baby brand in-store merchandising reinvention, increasing category sales 15%.➙ Defined personal care gender segmentation business strategy increasing sales 5%.• Created and implemented merchandise presentation strategies supporting division initiatives.• Mentored/coached junior business analysts.

Minneapolis, Mn, Us

• Addressed $47 million licensed apparel business needs.• Defined sporting goods micro-marketing strategy, driving 35% increase in subcategory sales.

Minneapolis, Mn, Us

• Special Projects Consultant in Grocery, Home, Hardlines and Electronics Merchandising Departments• Critically analyzed issues, providing out-of-box solutions and efficiencies for streamlined solution maintenance and long term effectiveness

Minneapolis, Mn, Us

• Partnered with and supported Sporting Goods and Luggage Buying and Inventory Management teams • Reduced and controlled expenses by managing Vendor Income and Vendor relationships

Minneapolis, Mn, Us

• Partnered with and supported Sporting Goods and Luggage Buying and Inventory Management teams • Owned new item set-up, item maintenance, imaging and sample management.