Responsible for creating Oakley "In-store experience", defining the most suitable strategy for the Retail channel (Monobrand stores, Outlets, Shop-in-shops) and for all product categories (eyewear, apparel, accessories, footwear). Driving the Global Marketing Dept. and local teams to define and excute In-store guidelines to enhance the customer journey.

Responsible for creating Ray-Ban "In-store experience", defining the most suitable strategy for both Retail and Wholesale channels, with main focus on Monobrand stores development. Driving the Global Marketing Dept. and local teams to define and excute In-store guidelines to enhance the customer journey.

Responsible for delivering the Marketing and Business Development Plan for the Bakery Brands portfolio across International markets (main focus on Americas).

Responsible for the Global Brand development plan. On top of that, overall management of the Global Sponsorship with Manchester United FC.

Responsible for BU Wines International development, digital transformantion and innovation plan.

Support on all marketing activities, with particular focus on advertising campaigns, new packaging development and events organization.