WE MAKE Rx to OTC INNOVATION HAPPEN | www.maxwellia.com |Need Rx to OTC Switch Advice?Maxwellia helps pharma companies switch medicines from prescription only to over the counter status, offering world class expertise and unique insight into the regulatory, clinical issues & commercialisation process. We assess feasibility, run training workshops, offer mentoring & one to one coaching plus a do it for you service in all aspects of Rx to OTC switch.Outsourced Rx to OTC Switch CapabilityWe design, develop and deliver Rx to OTC switch programmes guided by our 7 Phase navigation process called Dynamic Switch ™ . Depending on your level of expertise and resources we can plan,organise & run your switch programme from start up through to commercialisation or just help you out on a few steps.If you are looking for support for an in house switch project or to completely outsource your switch programme then we are the people to talk to ...

The first definitive guide to the reclassification of medicines Anna Maxwell is author of Switch Dynamics a new book about ‘switch’ - the reclassification process, via legal and marketing initiatives, by which a medicine moves from prescription control through to non-prescription access so that it can be bought in a pharmacy or supermarket.A practical guide for those in pharmaceutical companies interested in switching medicines from Rx to OTC, POM to P and P to GSL. The book examines the effectiveness and process of past switches and tells you how to set up and run a switch project within your company, with the best chance for success.It includes case studies, practical advice and how to avoid pitfalls at the regulatory and commercial stages, as well as identifying key personnel needed to manage the switch effectively.What people say...Simon Hackett - Director, Pegasus PR“The rise of self care is one of the defining health trends of this generation, with POM-to-P switches giving pharma companies a leading role and opportunity to unlock value from their portfolios. Anna’s book provides vital insight, strategic guidance and practical advice making it a ‘must read’ for any business or marketeer considering or involved in a switch.”John D'Arcy - Managing Director, Numark Ltd.“This book is a must for anyone with an interest in medicine deregulation. Switching is a complex area. This book breaks down the components of the switch process and sets out the “dos and don’ts” in a clear and easily digestible manner.”Sarah Matthew - CEO, Virgo Health“An invaluable and long-needed resource for any organisations considering switch opportunities. The consolidated knowledge and experience captured within the book should put an end to the ground hog day effect which is borne out of each and every new switch project attempting to piece together facts and lessons learned about what has gone before. It contains the building blocks for successful switch projects.”

A reliable Healthcare Marketing Consultancy with a reputation for blending vision and commercial acumen with a practical, hands on style. A unique blend of marketing, commercial, professional and strategic skills from retail, manufacturing, supply chain & B2B.Practice Areas• Innovation• Marketing & Sales • Integrated Communications Planning• Direct & On-line Marketing• Coaching & Development• Building brands, launching new products and services, revitalising the tiredPreferred ActivitiesWorking with start-up, small and medium sized dynamic businesses on challenges especially developing and implementing plans in uncharted waters.