I am founder and CEO of Maxwellia an innovative pharma company and we are building a pipleline of new consumer healthcare brands to make it easier for people to look after themselves. We do this by converting prescription medicines into versions that can be bought in a pharmacy. I believe there is significant untapped potential in the legacy portfolios of drug companies to create new medicines for self-care and I am building Maxwellia to mine it. I am a pharmacist with over 30 years experience in consumer healthcare marketing and have worked with all the key players in the OTC industry.I am author of Switch Dynamics the first ever guide to the reclassification (switch) of medicines and have developed Dynamic Switch™ a 7 phase process that guides every aspect of a switch project through start up to activation and future brand sustainability.Underpinned by 39 steps, Dynamic Switch™ we identify, plan and map the switch journey ,enabling faster navigation, greater efficiency and lower costs. Dynamic Switch™ identifies the critical success factors early in the process and focuses on them to ensures that our switched products are wired for success.Switch Dynamics is available to buy from AmazonWe Specialise inRx to OTC, POM to P, P to GSL Switch OTC Medicines Sales & MarketingSelf Care As well as building our own portfolio we offer outsourced switching capability to mid sized pharma companies who need help with :-• Rx to OTC, POM to P, P to GSL Switch Projects
Listed skills include Product Launch, Marketing, Marketing Management, Marketing Strategy, and 45 others.