Led the global marketing strategy for Amy Winehouse's legacy, 25years of Girl Power and the label's first multi artist campaign supporting women in music, Hear Her VoiceManaged a team of data analysts that supported in delivering planning insights, tools and bespoke reportingKey department lead in influencer marketing, CRM, Ecomms and International growth strategies

Managed a team of 15 planners and buyers for the in house media team. The team was responsible for all media planning for the UK across all labelsResponsible for setting our platform strategy, driving innovation in music marketing strategy and pushing creative boundaries within digital storytelling

As Senior Online Visibility Manager my experience stretches across the following online channels; search, display, email, affiliates, aggregators, promotion of smart phone apps, social media, retargeting, rich media, online PR, cost per call activity.My role in more detail includes:Online Research & Insight – using tools such as Hitwise, Ad Relevance, Market Norms, ComScore, Keyword tools, TGI.net etc. Channel Planning – ROI modelling to shape and split initial budgets by channel to deliver targetsOnline Visibility Planning – media planning across both paid and non paid channels, identifying campaign KPIs and how they will be measured. Increasing experience in integrated, on and offline, media planningCampaign Set Up – from planning how a campaign will be structured to actual set up in Atlas and Google Analytics.Atlas is a 3rd party ad serving tool used for campaign delivery and reporting. Optimisation – daily and weekly reporting to inform optimisation tactics that will drive results throughout the campaign period Reporting - monthly analysis of all visibility channels; planned and actual results against agreed KPIs, overlaid with market & competitor trends, optimisation tactics and tied back to an ROI. As Senior Online Visibility Manager other duties also include:• Line Manager of 3 Online Visibility Execs• Attendance of major industry events such as SES and NMA’s Marketing effectiveness• Drive quality and excellence in reporting across the team• Support for the whole agency in understanding online media questions/briefs and online jargon.• Blog for the Brass Agency website