Anna Meldgaard Hansen Email & Phone Number

Copenhagen, DK

Copenhagen

• As Marketing Manager for the Danish market, I am responsible for the positioning of the SIVIS brand in Denmark with a focus on demand generation, brand awareness and lead generation. My responsibilities include:
• Developing and implementing marketing strategies and campaigns to increase market reach
• Creating and maintaining content across online and offline marketing channels
• Developing, implementing, and evaluating advertising and digital marketing campaigns
• Budget planning and management
• Analyzing the market to identify new opportunities and optimize current marketing efforts

Copenhagen

• I was the driving force behind the optimization and further development of 2ndC’s digital presence, and I was responsible for the planning, coordinating and the continuous reporting on marketing projects, including.
• Coordinator of Compliance Suite Product Release Waves, and responsible for the creation and completion of the release and marketing plan.
• Further development of 2ndC’s digital presence and execution of digital marketing campaigns with a focus on lead generation and conversion optimization.
• Development of test and optimization processes in digital marketing.
• Project management of marketing initiatives, including planning, execution, and continuous measurement of efficiency.
• External communication and copywriting across platforms.

Copenhagen

• My job consisted of a wide array of digital marketing tasks, sales enablement and project coordination and project management tasks.Responsibilities:
• Content and distribution strategy for social media.
• Production of marketing materials: Customer Cases, e-mail marketing, blogs, and content for social media.
• Sales Enablement and support of the Sales team.
• Lead Management.
• Project coordination across the organization.

Høje Taastrup

• I was responsible for Yourpay’s content strategy and the coordination of the marketing team’s work. Responsibilities:
• Coordination of tasks and campaigns in the marketing team.
• Internal communication.
• Planning, execution, and follow-up of marketing initiatives with internal and external stakeholders.
• Reporting on marketing campaigns.
• Content strategy across digital platforms (website, social media, blog and e-mail marketing)

Høje Taastrup

• I was responsible for Yourpay’s content across platforms. Responsibilities:
• Copywriting across platforms: Website, social media, newsletters, ads, print.
• Strategic development of brand identity with a focus on Tone of Voice.
• Digital campaigns: ads and e-mail marketing
• Customer Segmentation and automation of e-mail marketing flows.
• Analysis of target groups and development of personas.

Aarhus

• As a full-time Editorial Assistant at Nyt om Navne my job consisted of journalistic content production as well as coordinating the production processes of name-related content across the newspaper. Responsibilities:
• Journalistic content production: interviews and portraits.
• Coordination of the content production and prioritization of content.
• Proof reading.
• Research.

Aarhus

• My job consisted of the production of short notices of birthdays and deaths as well as research. Responsibilities:
• Research and updating the archive of relevant persons.
• Text production for the paper.
• Ad hoc administrative tasks.

Copenhagen

• As Project Coordinator at Visit Carlsberg, I had strategic and operational responsibility for a wide range of communication tasks, including social media, internal and external communication, website strategy and.
• Proactive PR: press releases and pitches as well as production of press material and press kits
• Social media strategy (Facebook, Twitter, Tripadvisor, Instagram) and community management
• Development and implementation of new website strategy with focus on experience communication and ticket sales
• Internal and external communication: Internal and external newsletters and copywriting for intranet

Aarhus

• At the PR and communications agency Publico Kommunikation, I gained practical insight into communications journalism, corporate communications and customer and partner relations, as well as strong competencies in PR.
• Copywriting and article writing for commercial and editorial media
• PR: press releases, pitches and media outreach
• Idea development, target group considerations and story prioritization

Aarhus

• As an instructor in the subject Studium Generale, my work consisted of grading and providing constructive feedback on written assignments. In connection with this position, I followed a diploma course in teaching.
• Theoretical communication
• Constructive feedback based on the sandwich model

As an article writer, I wrote short and concise texts about different customers and their products as part of search engine optimization. Here I trained my skills in varied, precise and concise communication as well as insight into the principles of SEO.

Master Of Arts (Ma), Medievidenskab

Instruktorkursus

Journalistisk Formidling

Bachelor Of Arts (Ba), Media Studies