Anna Mercier Email & Phone Number

Paris, FR

Paris Area

• In charge of national social marketing campaigns on tobacco cessation. Devised, coordinated and produced the first edition of Moi(s) Sans Tabac (French Stoptober), a national challenge that incites smokers to quit.
• More than 180 000 participants registered to the challenge.
• Doubled entering calls to the quitline: 15 618 in 2016 vs 6 956 in 2015 in October and November
• Tripled the trafic on… Show more In charge of national social marketing campaigns on tobacco cessation. Devised, coordinated and produced the first edition of Moi(s) Sans Tabac (French Stoptober), a national challenge.
• Tripled the trafic on tabac-info-service.fr: 1,58 milion unique vistors vs 0,51 M in October and November in 2015)
• 118 265 downloads of the new app Tabac info service Show less

Greater New York City Area

• Advised new American chapter of international health NGO on raising its U.S. profile and increasing fundraising revenue. Spearheaded online marketing, defining strategy, drafting guidelines and producing content.
• Built relationship with current and potential donors by producing content on several of the organization’s web properties, including: website, social media, and email blast campaigns.
• Recommended website and donation platform modifications, defined SEO guidelines for… Show more Advised new American chapter of international health NGO on raising its U.S. profile and increasing fundraising revenue..
• Recommended website and donation platform modifications, defined SEO guidelines for YouTube and compelling email blasts based on best practices.
• Increased email open rate from 20% to 40%, optimizing subject line wording and targeting topics of interest to segmented sub-groups of potential donors.
• Coordinated PR outreach for international political advocacy campaign with the support of Publicis: briefed agency, drafted press releases and social media content. Show less

Paris Area, France

• Oversaw public national campaigns on sexual health from concept through execution. Wrote strategy, coordinated media plan, and supervised the creative and production process with vendors (McCann advertising agency and.
• Orchestrated record-breaking campaign for the launch of new sex education national website through a web series, radio and online content, generating 3.4 million YouTube hits, 47,000 new Facebook fans, and a nearly.
• Orchestrated record-breaking campaign for the launch of new sex education national website through a web series, radio and online content, generating 3.4 million YouTube hits, 47,000 new Facebook fans, and a nearly.
• Won five awards, notably the 2013 Effie Award Grand Prize for the most effective campaign strategy.
• Managed a $7.5-million yearly media budget (TV, radio, print, digital, out-of-home, direct mailing).
• Assembled an advisory group of 20 nationally recognized public health experts for feedback on campaign strategies, leading 3 yearly meetings.

Paris Area, France

• Led a team of 4 staff and directors from 3 government organizations to create a comprehensive web portal for accessing all publicly-available environmental information in France.
• Advanced project through delivery by co-leading Operations Committee consisting of representatives from 30 national and local public institutions and NGOs.
• Engaged over 100 organizations to participate in the portal and provided training.
• Oversaw website architecture, ergonomics and design to ensure… Show more Led a team of 4 staff and directors from 3 government organizations to create a comprehensive web portal for accessing all publicly-available.
• Oversaw website architecture, ergonomics and design to ensure user-friendliness.
• Coordinated user experience testing (UX): designed focus group questionnaire, led compilation of usability report.

Région De Paris, France

> Print - Writing and proof-reading of brochures, internal and B to B newspapers - Coordination of vendors (graphic designer, printer and delivery company)

Région De Paris, France

• Spearheaded multimedia campaign for the French Cardiology Federation on cardiovascular diseases linked to tobacco, creating strategy and media plan, overseeing execution and monitoring PR.
• Negotiated $175,000 worth of print ad space for only $50,000 in major French news outlets.
• Obtained entirely free radio media plan by leveraging agency relationships and interest in the cause.

Master'S Degree, Corporate And Institutional Communication

Mémoire sur l'utilisation de la peur dans les campagnes de prévention sanitaire

Education record

Education record

Digital Photography Video

Master'S Degree, Moral And Political Philosophy

Mémoire sur la justification des droits de l'homme

Bachelor'S Degree, Moral And Political Philosophy

Bachelor'S Degree, Modern Literature