- Own feature roadmap on key growth projects including launch of CITYROW GO ecommerce website- Build omnichannel go-to-market strategy for CITYROW and CITYROW GO unifying brick and mortar studios & digital experience- Measured success on CVR, AOV, Site Speed- Collaborate closely with marketing on acquisition and retention email and push campaigns- Continuously lower user acquisition costs through creative channels, A/B testing and strategic partnerships- Lead re-platforming and refinement projects for multiple codebases- Collaborate cross-functionally with engineering, design, marketing, sales, operations and production- Lead company-wide product education initiatives to increase technical literacy

Ideated, designed and developed The Hub by Brass Clothing, which is a destination for the Brass Clothing community and beyond on everything from clothing inspiration to mattress recommendations. Based on the findings in the already active and thriving The Brass Guild on Facebook.

- Develop and lead production roadmap for portfolio of clients- Break down high-level needs into actionable requirements for designers, strategists and engineers through agile scrum methodology and beyond to effectively communicate requirements- Align cross functional teams across clients and internal agencies- Overhaul production operations to increase output and scale by 2x in first month- Help define and measure success metrics and KPIs- Manage team of strategists, designers and producers on short & long term brand activations

- Develop and lead the strategy, vision, roadmap and execution for PureWow, ONE37pm and internal tools- Own features through the entire product development lifecycle from ideation to release and maintenance support - Collaborate directly with engineers through daily scrums, planning, retrospectives and discovery sessions- Lead and grow a team of product managers and product designers- Stakeholder management and expectations delivery- Synthesize information from all business stakeholders to guide sound decisions (including making tough but smart trade-offs)- Proactively identify dependencies, anticipate risks and remove roadblocks, with a solution-oriented attitude- Work closely with data to identify KPIs - Research and adopt new tools and platforms to streamline cross-functional operations- Spearhead user research, data analysis and AB testing of web, email and social content across brands- Oversee the design and technical build of new sponsorship products on tight timelines. See more at purewow.com/featured_content.- Productize affiliate revenue monetization on PureWow.com helping drive affiliate revenue from $60K MRR to $90K+ in Q3 2019- Manage sponsored content product library driving new sales opportunities - Lead product on-boarding & manage a team of UX designers and product managers that deliver at scale

• Lead engineering team on product builds for custom CMS using Agile sprints• Develop client-specific solutions through varied timelines and complex technical requests• Manage large scale content migration projects• Create key documentation for platform-wide feature and product launches• Lead advertisement integration and documentation for tech team• Languages spoken with team: HTML, CSS, JS, English, Russian• Uphold direct client relationship• Work cross-functionally across all RebelMouse stakeholders (Sales, Marketing, Account Management, Design, Product)• Set and deliver on client goals, develop Statements of Work (SOW)• Pre-sales product liaison for scoping new deals• Lead onboarding and training of new clients on CMS product• Train new members of Product Management team• Deliver RebelMouse as a scalable and profitable solution for clients• Client include, but not limited to: Sports Illustrated - Campus Rush, United Airlines, Flonase, Almay, Hallmark, Earthables, Blackrock and more.

• Develop and oversee full overhaul of social media and content strategy resulting in over 40% audience growth across all social channels in 2014, driving from several successful social campaigns• Lead content contributor to Bitly Blog• Manage and produce all Bitly customer-facing events and digital campaigns• Own all events and social campaign budgets• Manage and maintain all paid social through Facebook, Twitter Ads, and LinkedIn Campaign Manager• Build out curriculum and training program for employee social advocacy program• Featured case study in MarketingLand on Bitly + Instagram use case http://bit.ly/BitlyInsta• Production lead on full physical and digital activation of Bitly presence at SXSW 2014 and SXSW 2015, exceeding set KPIs• Collaborate cross-functionally with product and sales teams on deep-level product trainings and sales enablement plans• Industry competitive analysis• Organize and produce all internal company events

Working at this up and coming startup I learned the best aspects of working in a small team dynamic. Part of the communications effort of Privy, I compiled blog posts educating our clients (small business merchants) about social media and the benefits of the Privy website plug-in. Also, I upkeep the Privy Twitter and Facebook as well as compile communication projects for later efforts in the company growth. Being part of the Mass Challenge gave the working atmosphere a strong sense of ambition and pride in this startup's work.