I lead the marketing and communications teams, and the sales team B2B and B2C.Business and alliance strategy for the company.Achievements:- Double the client portfolio B2B - 13% increase in sales B2C- 7% improvement of the company’s business awareness- Business diversification: creation of 4 new digital sales channels- Business development through cross-selling with increases of up to 8%- KPIs aligned to MKT and Sales- Strengthened alliances with strategic partners

Head of the Marketing and Communications department for all the companies in the Alares corporation and its 2 foundations. Corporate marketing and branding, innovation in products and services B2B and B2C, and creation of customer experience and communications for our client companies.Lecturer and spokesperson for the company on customer experience, innovation, digitalization, relationship marketing, CSR and diversity.Achievements:- Goals met every year. - Development of 35 new products and services.- Creation of 5 new sales channels: e-commerce, apps, market place, virtual offices and franchises. - 15% increase of brand visibility and brand repositioning- 12% improvement in customer experience- 17% increase of the department’s productivity- Digital strategy and internationalization of the company

Representative of the Diversity Charter in Spain before the European Commission and at High Level Events, with over 1.000 signatories and reaching TOP 3 among the 23 countries included in the platform of European Charters. Achievements:- Strengthening of the relationship with the European Commission and the Charter’s signatory countries.- Development of 4 RSC international projects per year.- Partnership with IE to develop a unique global study on Innovation and Diversity- One-third increase in sponsorships and partners.

Creation of the Foundation’s strategy and communication plan. Achievements:- Increase in media impact and improvement of the visibility of the Foundation and its projects- Development of new courses of action, publications and projects- Creation of new event formats and PPRR actions, and improvement of the attendance ratio and media impact

Definition and management of strategy, marketing plan, off and online communication of travel, insurance, cellular phone services, recruitment and loyalty management of members, driving schools and RACC Foundation.Achievements:- Management and implementation of off and online communication for the Club, providing a coherent framework for the campaigns, improving the results and brand awareness.- Improvement in the recruitment and loyalty of members and an increase in the value of partners.- Improved results of the sales of direct marketing actions and ROI.- Repositioning of RACC Insurance by transitioning from brokerage to independent agency.- Product launch: cellular phone services, loyalty program for young people, and different apps.- Creation of a new image for RACC Driving School to appeal young people and bring it closer to the new online business model.- Rebranding of RACC Travel by changing the business model.- Better implementation of campaigns and corporate image in the points of sale and, for the first time, in the vehicle fleet.- Reorganization, planification and redesign of the company’s marketing email.- Digitalization of communication materials: brochures, insurance leaflets, magazine.- Definition of the company’s strategy in social media and opening of new channels.Keywords: #marketing #directmarketing #digitalmarketing #advertising #communication #brandloyalty #engagement #recruitment #ROI #PPRR #events #socialmedia

Strategic planning, branding, creation and implementation of advertising campaigns both online and off line, events and other special actions (street marketing, pop-up stores, samplings)- Clients: Ferrero Ibérica, The Colomer Group (Revlon, Gatineau, Ultima II, Burberry Fragrances, Lanvin), Bocatta, Grupo Codorníu, Catalana Occidente, TV3, l'Aquàrium and UNICEF.Achievements- Expansion of client portfolio and of services offered.- Introduction of new products for the Spanish market on behalf of Ferrero Ibérica.- Faster implementation timing of Revlon campaigns in points of sale across Spain.- Launch of 360º campaigns in Spain and Portugal.- Improved coordination between the accounting and creative departments.Keywords: #publicity #advertising #creativity #branding #packaging #corporateimage #online #digitalmarketing

Teacher of course on Advertising within the Communication and PPRR Masters at Euroaula college (University of Gerona). In Spanish for Spanish students and in English for international students.Achievements: improvement in the students’ performance, interest, and knowledge of advertising strategies in their field.

Media liaison, organization of press conferences, events, and showroom.Clients: Bimbo, Freixenet, Norit, Sáez-Merino, Luna Llena, Buff, Telecommunications Department of the Generalitat and Wysiwyg Agency.Achievements:- Reorganization of showroom management to increase visits and impact.- Use of new online tools for clipping collection.- Cost efficiency and improvement of event visibility.Keywords: #publicrelations #PPRR #events #press #communication #consulting