Anna-Mia Lejon Email & Phone Number

Malmö, Se

Malmö, Skåne County, Sweden

Expand and develop Cloetta's own stores ByCloetta. ByCloetta currently has three stores but is also available online. The development work includes Marketing, Product and Concept development. In addition, I work with developing our business leg, New Business, dealing with retail stores such as Rusta, Clas Ohlson, ÖoB etc.

Malmö, Skane County, Sweden

Trade Marketing Campaigns and Strategy. Ownership of Cloetta Trade Marketing budget and plans for the Swedish FMCG market (DVH/SVH). Responsible for Instore Trade Marketing Campaigns for all Cloetta brands such as Läkerol, Kexchoklad, Ahlgrens bilar, Malaco and Plopp. Team lead and personnel responsibilities for the Trade and Inhouse team.

Malmo, Sweden

Trade Marketing Campaigns and Strategy. Ownership of Cloetta Instore Shopper Marketing budget for the Swedish FMCG market (DVH/SVH). Responsible for Instore Seasonal Marketing Campaigns. Procurement and purchases of Cloetta Sweden Trade and Instore material. Lead planning of Campaign material delivery to Sales Team. Lead timings and planning of Campaigns DVH/SVH. Procurement and purchases for Cloettashop (E-Commerce).

Malmo, Sweden

Art Director and Project Manager for Cloetta Trade Marketing Campaigns for the Swedish FMCG market. Cloettas main brands are Läkerol, Ahlgrens bilar, Kexchoklad and Malaco. Work include: Trade Marketing, Sales Promotion material, Brand Communication, Presentation of new Campaigns to Sales Team, Cooperation with business partners.

Malmo, Sweden

Start up and Creative Lead at Duni Inhouse in Malmö. Worked on the repositioning of the Duni Global Brand platform "GoodFoodMood" together with the Inhouse team and Marketing Director. Cooperated closely with all business units Table Top, Meal Service and Consumer and created inspiring Table Top and Meal Service communication both B2B and B2C.

Stockholm, Sweden

Inspire and lead a team of Art Directors, Catalog Designers and Copywriters to create the best Oriflame Catalog ideas and execution. Work also includes Project planning, Lead Creative Workshops, Recruitment, Photo budget, Catalog Presentation, Process development and keep in close contact with the CIS and Baltic market in order to create the most selling and inspiring catalog experience.

Barsebäck

Created a Home Furniture and Accessories company called Andersson & Lejon. We imported ecological decomposable flowerpots and sold them to Designtorget and Interior- Garden Shops. We also designed and produced handprinted reclaimed Home Accessories such as throws and pillowcases.

Malmö

Responsible for Catalog Concept and execution which includes Moodboard presentation to Marketing Director and Global Creative Director, Model & Product Photography, Storytelling and Copy.

Norrkoping

Create inspiring Campaign material both Instore and OOH. Main task to covert Stadium store visitors to Shoppers! Lead Model & Product photo, E-mail marketing, Brochure, DR & Advertisement. Worked together with the Merchandise Team to secure that Campaign messages OOH were cohesive with the Shopper experience.

Norrkoping, Sweden

Design shop in Shop solutions and plan store activities. Plan and design Campaign Shop Window and the customer store experience. Execute and design store collaboration with global brands such as Nike, Adidas and Levis.

Marketing Communication

Grafisk Kommunikation

Animation Och Animerad Film

Grafisk Form Och Måleri