Anna Lockhart Email & Phone Number

Cary, Nc, Us

I manage the activities and team members responsible for aligning IT service design, delivery and support with ServiceNow ITOM and SAS’s business needs.

Cary, Nc, Us

Leading the implementation of ServiceNow ITOM.

Morrisville, Nc, Us

Morrisville, Nc, Us

I served as the brand governance and technical enablement PM on Lenovo's WW Brand team. Much of our work this past year was centered on a complete audit and update of Lenovo’s Masterbrand VI guidance as well as the redesign and build of their new Brand World site .

Morrisville, Nc, Us

I served as the Global Product Marketing Manager for Lenovo’s classroom management software, LanSchool and LanSchool Air, and managed a team of three marketing specialists. I was responsible for the orchestration of the go-to-market strategy and launch plans, buyer insights, competitive positioning, messaging, website optimization, and sales enablement.

Raleigh, North Carolina, Us

Brooks Bell Inc. is the premier consulting firm focused exclusively on enterprise-level A/B & MV testing, personalization and optimization services. • I helped Fortune 500 and Fortune 1000 clients effectively leverage their data to create more relevant digital customer experiences while maximizing ROI for their optimization programs.• I advised clients on optimization strategies informed by marketing analytics, web design best practices, competitive analysis, user testing and technical feasibility.• I managed the project scope, timeline and delivery following the agile methodology: o Created high-quality technical and test targeting specifications based on business requirements o Provided concept direction to creative, UX & copywriting teamso Resource management (creative, UX, dev, analysts, QA)o Provided QA sign-off on all client deliverables and ensured projects were within scope & budget

New York, Ny, Us

Zift Solutions is a SaaS company that provides clients with a through-partner integrated digital marketing automation platform across web, email, social, analytics and embedded access applications that is dedicated to the client’s channel ecosystems. • Within my first two months on the job, leadership assigned me as the technical focal point for their largest client due to the high-level of strategy and technical adeptness required to meet the complex demands of their program. • I advised clients on how to optimize the program to align with their go-to-market strategy. This included consulting with the client on their digital content marketing strategy, performing A/B split testing, creating customized reports, providing in-depth training on the platform and continually analyzing data.• I met with product development weekly to share client feedback and drive development.

Greensboro, Nc, Us

FirstPoint is a full-service association management firm. I served as the Executive Director for three of FirstPoint’s clients (Triangle AMA, NC Dietetics Assoc, Society of Invasive Cardiovascular Professionals).

Us

I successfully took a young and rapidly growing organization to the next level by:• positively engaging stakeholders & fostering NC beer enthusiasts into NC beer advocates• increasing brand awareness through new marketing strategies• budget development & raising revenue through two new events I created in the first six months • effectively utilizing community relationships to maximize the resources available to the NCBG• creating a guide for new brewers on the permitting process• promoting NC as a beer destination• working with Pint Labs to develop an interactive NC brewery map that allows users to follow brewery social media sites with one click • educating state & local officials on the economic contributions of the NC beer industry,• and leading new legislative effortsNorth Carolina’s craft beer scene received national attention in 2011 & was declared THE craft beer state of the Southeast in early 2012.

Raleigh, Us

• I was in charge of all marketing, business operations, accounting and served as a member of the legislative affairs team.• Created and wrote marketing materials: newsletters, brochures, press releases, advocacy materials, presentations and event promotions.• I redesigned their logo and website with technical assistance from New Media Campaigns• Management of political action committee: I conducted in-depth research of candidates during elections, attended candidate fundraisers/networking receptions, managed the PAC finances and prepared & filed the State Board of Elections (SBOE) & Secretary of State reports. • I frequently collaborated with General Counsel on development of bylaws, creation of manuals & handbooks to assist members in adhering to the rules & regulations of their trade, and drafting of legislation.

Provided support to President, Vice President, Director of Business Operations, and office staff. Main duties included payroll, AP/AR, customized invoicing, managing company accounts, employee benefits, performance reviews, company policies, training, and management of administrative staff. Improved company bottom line through contract negotiation with clients & vendors.

I was recruited to serve as the office manager of the mechanical and electrical engineering firm, Padia Consulting. My job duties included managing all marketing, human resources, accounting, negotiation of vendor contracts, creation of internal office organizational policies and meeting planning. I also managed the opening of two satellite offices as well as their respective office managers.

Bachelor'S Degree, Human Development, Psychology

Data Science And Machine Learning