➢ Lead the external communication of the new dedicated COVID19 building, COVID19 vaccination campaign and regulary updates to media on ICU admissions (crisis Q&A, TV interviews and press conferences) in conjuction with Catalan Health Department.➢ Supported the day-to-day social media & press activity and take a lead on key internal initiatives such as improve employees engagement with the organization due to COVID19 impact.

➢ Positioned Badi from a startup to a scale-up company by creating a new narrative, publishing industry studies and launching the company's first-ever room rental barometer.➢ Reinforced the company relationships with Key Opinion Leaders (KOL) across the Real Estate by organizing joint industry roundtables and webinars with the participation of Savills Aguirre Newman, Gesvalt & Madrid City Council among others.➢ Supported the company to strengthen its business model within public institutions and governments at all levels.

➢ Led the global communication of company's new value proposition & leadership structure as a result of M&A activity (5 interviews under embargo in 3 different continents, coordination of local PR agencies in 10 different countries & coordination of PR teams in Americas, Asia & Europe). ➢ Led PR agency selection, management and planning globally (roster of 3 agencies) - handling more than 20 PR agency RFPs and contract negotiations during four-year period.➢ Led Hotelbeds' international press trips (Asia, Americas & EMEA) & trade shows communication handling more than 15 international events with the attendance of journalists from top media outlets such as Forbes, bloomberg or Skift during four-year period.

➢ Actively seeking out PR and speaking opportunities for enhancing Barcelona’s city brand reputation. Barcelona was awarded city of the future in the World Communication Forum in Davos 2015. ➢ Increased Barcelona city branding strategy awareness within KOL of city and place branding being the Barcelona business case mentioned in various international forums and specialized publications. ➢ Successfully communicate to key external audiences (citizens, investors, official bodies) Barcelona positioning by creating different audiovisual pieces as well as a new website.

➢ Successfully increased company awareness within tech ecosystem. As a result, Akamon was ranked one of the 7 fastest growing startups in Europe by Tech5 and one of the top 25 social casino companies worldwide. ➢ Supported HR team with the attraction of international talent by promoting company’s innovative work culture. As a result, Akamon was awarded “Best place to work” by best workplaces Spain 2013. ➢ Supported the preparation of the company’s exit by increasing the volume and the quality of articles published in financial and Tier1media.

>>Coordinate company participation at main trade shows of the industry.>>Develop and implement the company Social Media Plan.>>Creating marketing materials for commercial purpose (brochures & videos).>>Secure quality articles about the company innovations in key specialized media.