- Design and test copy for the website, emails, push notifications, help center (FAQs), and all app flows, ensuring consistency across the entire digital experience.- Develop guides, responses, and pre-set conversational messages for customer service agents and Wen, the chatbot, to ensure communication is consistent and efficient.-Work in squads and collaborate constantly with Product Owners, designers, and development teams to ensure content supports the functionality and usability of the products.- Write content for the website, including blog posts and other digital marketing materials to attract and retain users. Create SEO sheets and optimize content to improve search engine visibility and attract organic traffic.- Write and edit the COPW whitepaper, applying the Wenia tone and ensuring consistency throughout the document.

- Define UX objectives aligned with the business, the user, and the team.- Establish patterns, guidelines, and processes for the PTM UX team.- Work independently and autonomously, even on multiple projects simultaneously.- Design from scratch the proposal for the digital product TuFiadoYa and improve existing products like the website (both web and mobile versions) and the PTM platform.- Develop user flows, information architecture, wireframes, and prototypes for the PTM website and processes like digital onboarding with biometric identity validation.- Design and facilitate research workshops such as Focus Groups with users and ideation workshops with the internal team.- Document initiatives and communicate them to other areas of the organization.

As a UX content designer on the Post Purchase team at UX Cross, I designed the content for the digital experiences of Partial Refunds and Mercado Coins within the claims processes on the e-commerce platform. I collaborated with product managers in understanding and advancement sessions, participated in research tests, developed research protocols, and supported the design of interactive prototypes. I wrote the contents for frequently asked questions, confirmations, and purchase states. I also conducted technical tests with development teams.Throughout my work, I acquired skills in UX Writing, Storytelling, SEO, Project Management, Time Management, and Research.

I was responsible for redesigning digital applications for Bancolombia's business-to-business (B2B) website. I participated in research processes to identify the ideal user archetypes for each tool and I wrote user stories to gain a deeper understanding of the challenges that the applications sought to solve. Additionally, I defined user flows and navigation maps for the B2B website, built its information architecture, designed interaction scores and low- to medium-fidelity prototypes. I conducted remote usability tests and Design Thinking workshops to identify potential friction points in the tools.

I defined the information architecture and end-to-end experience, including specific use cases, for different user types of the Interacpedia educational platform. I conducted user research to understand their needs, online behaviors, and the most effective way to address these segments, facilitating their understanding and progress within the platform. I supported the development and implementation of the communication strategy, style guide (voice and tone), customer journey, and user archetypes.

Contractor: Telecinco S.A.S (February-April)I proposed UX improvements (intuitive, usable, and emotional) for the digital properties of the self-service portal for Tigo-Une clients. I identified needs for creating and transforming digital products. I facilitated co-creation spaces and user-centered design (Design Thinking and Service Design). I developed user flows (UF) and interaction scores. I participated in the construction and updating of Customer Journeys. I conducted heuristic evaluations, usability tests, and other tests to validate concepts, usability, functionality, product, and design with users. I created wireframes and medium-fidelity prototypes. I worked under agile methodologies such as Scrum and Lean UX.

I created graphic communication pieces for online and offline channels. I designed and laid out interfaces for applications and platforms intended for direct customer interaction (UX/UI design). I designed and executed the initial social media strategy. I managed social media platforms, tracking and adjusting the strategy based on data from measurements. I created reports based on the analysis of social media metrics and website data. I edited photographs, audios, and videos.Acquired competencies:Initiative, impact, creative solutions, seeking alternatives, self-awareness, and self-efficiency, ability to prioritize tasks, optimal use of time, tools, and resources.

As a communicator from Universidad de los Niños Eafit, I actively participated in the restructuring and implementation of the digital strategy. I managed institutional profiles on various social media platforms. I was responsible for internal communication, public relations, event organization and logistics, and liaising with journalists and media outlets. I designed communication workshops aimed at fostering creative thinking and achieving persuasive and efficient communication, utilizing various strategies and technical tools, both in digital environments and offline settings. I was in charge of creating textual and multimedia content for the website and various social media platforms.Acquired competencies:Innovation, creativity, graphic design, infographics, ease of expressing and effectively communicating ideas using different media and formats, research spirit, analysis, synthesis, and critical thinking; transforming complex ideas into simple and clear concepts. Design Thinking.

The Education Secretary, through its project "80 Parques Educativos en toda Antioquia" (80 Educational Parks throughout Antioquia), recognized the need to create a web space that would function as a virtual learning community, allowing the municipalities benefiting from the parks to communicate, share experiences, and establish collaborative networks. To achieve these goals, the Virtual Network of Parques y Ciudadelas Educativas (Educational Parks and Citadels) was conceived: www.parqueseducativos.org.During my experience at Antioquia Digital, which took the lead in this project, I served as a coordinator. In this role, I structured the Virtual Network of Parques y Ciudadelas Educativas, overseeing interface design and user experience (UX/UI design), including wireframing, mockups, information architecture, usability, accessibility, and graphic design. I also developed the content plan and digital communication strategies for the network. Additionally, I conceptualized two platforms: one for managing park space reservations and another for generating reports on educational programming and park occupancy.I also provided journalistic coverage of impactful departmental events, such as the Antioquia Digital Campamento. I designed and wrote content.Acquired competencies:Leadership, teamwork and collaboration, ability to coordinate people and groups, planning and organizational skills, decision-making, task delegation, user orientation, information interpretation, and problem-solving.Interface design, user experience design, information architecture, accessibility, usability, wireframing, digital environments, social media management, virtual community engagement, digital strategy, offline environments, digital journalism, content creation.

For five months, I completed a part-time internship at SO'Lifes. Undoubtedly, thanks to this work, I was able to improve my French skills during my stay in Montpellier, France. Additionally, I had cultural and intellectual exchanges through interactions with other colleagues in the company.As an intern and the sole member of the communications department, I designed graphic and communication materials for the company's first subsidiary: Tout Temps Beauté (TTB). I developed and began implementing the communications and digital marketing plan. I also managed the websites and profiles on various social media platforms where both SO'Lifes and TTB had a presence. Additionally, I attended in-person and practical assistance courses.Acquired/improved competencies:Sensitivity to social issues, emotional intelligence, empathy, social skills, French proficiency, adaptability, flexibility, and openness to change, learning ability, autonomy, planning and organizational skills, graphic design, digital marketing, digital strategy.

As the Theme Leader for Seedbeds at Parque Explora, I designed and conducted communication workshops for children and young people from the municipalities in Antioquia benefiting from the Educational Parks project. The goal was to provide them with knowledge and tools to improve and facilitate the creation and dissemination of informative, narrative, or argumentative content, laying a solid foundation for assuming an active role in the media of their municipalities.Acquired competencies:Commitment to objectives and results. Effort and perseverance. Proactivity and flexibility. Sensitivity to social issues and motivation to transfer my knowledge in rural areas. Digital environments and offline settings.

As a communications professional at Ruta N Corporation, I conceptualized and executed the internal communication plan, which was structured based on the needs identified through employee interviews. One of my greatest achievements was the development of a digital newsletter, from graphic design to content planning, where I published biweekly news of interest to the internal audience. I led the formulation of the intranet and various internal communication campaigns (both digital and offline), including the positioning of the corporation's strategic map among employees. I served as a communications consultant, providing support to different programs and projects at Ruta N by writing press releases, coordinating event logistics, and serving as an intermediary between professionals and the advertising agency. I also monitored media coverage and prepared press reports. I was responsible for direct media relations in various events, press conferences, and city activities organized by the organization. Additionally, I managed different technological platforms necessary for the implementation of marketing and communication strategies.Acquired competencies:Sensitivity to social issues, resilience under pressure, stress tolerance, emotional intelligence, empathy, social skills, strategic vision, data analysis, gamification, hypertextuality, spokespersonship, interface design, user experience design, information architecture, digital environments, communication plans, internal communication, digital and offline campaigns, event logistics and organization, public relations, media relations, digital journalism, content writing.

-VIII International Education Meeting, Fundación TelefónicaI supported the academic component of the VIII International Education Meeting - Colombia Chapter in the stage of defining the conceptual framework, methodological design, and overall structure of the event. I assisted in the academic curation of the virtual seminar, including the call for proposals, facilitation, monitoring, systematization, and evaluation of the event. I also supported the implementation of activities during the in-person sessions. I consistently prepared reports that were essential for the development of the comprehensive evaluation document and conclusions.-Edulab AuresI assisted in the recruitment phase of children and youth aged 11 to 17, from sixth to eleventh grade, at the Aures Educational Institution in Robledo, to participate in training workshops in four components: Audiovisual Creation, Sound Language, Digital Journalism, and Social Media. I designed and conducted workshops for children and youth in the Social Media component. My preferred means of expression and knowledge transfer were animations and dynamic slide presentations. I provided support to teachers at the school in the Audiovisual Creation component. I documented my experiences with this project through a field diary to systematize the process. I participated in the development of various technical evaluation documents and project conclusions.-Plan Teso ItagüíI provided training to teachers from different educational institutions in the municipality of Itagüí in the Audiovisual Creation component.

My main project as an intern at Grupo Bancolombia was the development of a user experience improvement plan and interface design for the bank's press room website, which is the primary channel for disseminating information to journalists and media outlets. I created this proposal based on my digital knowledge and the conclusions drawn from researching and conducting three types of usability and accessibility evaluations.I conducted reporting and wrote articles for various internal communication channels such as magazines and the intranet. This allowed me to gain skills in managing SharePoint websites.To support the press office's operations, I regularly updated the contents of the virtual press room and prepared reports and improvement proposals based on metrics analysis.I also monitored media publications on topics of interest to the bank to analyze public opinion and create media management reports for different areas of the organization.I wrote educational material for users of the bank's various business lines and supported other management processes, such as organizing corporate events and developing protocols for responding to risk events and reputation crises, both in digital environments and offline scenarios.Skills acquired:Knowledge transfer, user orientation, strategic vision, creative solutions, learning ability, research spirit, priority setting, synthesis ability, stress tolerance, agility in response times.

As a communications monitor at the Children's University - EAFIT University, I put my knowledge of audiovisual language into practice (camera operation, composition and art, scriptwriting, pre-production, production, post-production) by creating videos of the "Encounters with the Question" and "Knowledge Expeditions" sessions. I also supported corporate communication management by organizing events, designing and scheduling mailing pieces, and managing data. Additionally, after extensive research and drawing upon my expertise in the field, I contributed my ideas to the development, design, and implementation of the first social media and digital communication strategy.